What Is SEO?

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Search Engine Optimisation is the ultimate marketing tool. It is the process of increasing your rankings in organic search results to generate traffic and leads. For an online business, SEO plants the seeds of success, allowing your business to grow and prosper


How does SEO work? Search engines connect consumers to the products and services they need. If you’re not online, you don’t exist. Our SEO experts are Googled certified, and committed to your business. Through detailed research, optimised content creation, and an authentic external presence, we can:

  • Rank you on the first page of Google
  • Expand your online presence
  • Direct relevant traffic to your site
  • Connect you with a new audience
  • Generate leads and convert leads into sales
  • Grow your brand

The 5 Steps Of SEO Marketing Success

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Industry research.

Successful search engine marketing begins with preparation. First off, we’ll thoroughly research your current page and decide on the most relevant keywords that are going to get you the best results. Then we take a peek at what your competitors are doing, whether right or wrong, so we can figure out a strategy to outperform them.

how-it-works-icon1

Industry research.

Successful search engine marketing begins with preparation. First off, we’ll thoroughly research your current page and decide on the most relevant keywords that are going to get you the best results. Then we take a peek at what your competitors are doing, whether right or wrong, so we can figure out a strategy to outperform them.

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Content creation.

Your existing content might read OK, but it doesn’t have the Search It Local touch. It’s not just about writing error-free, grammatically-correct copy. Our SEO marketing strategy crafts a persuasive yet subtle sales pitch about your products or services and our words are meticulously designed to sell.

We’ll also ensure your content is tailored for SEO optimisation. From seamlessly inserting relevant keywords, to refining images, text and business information, we ensure it’s displayed in a way search engines will rate highly.

how-it-works-icon2

Content creation.

Your existing content might read OK, but it doesn’t have the Search It Local touch. It’s not just about writing error-free, grammatically-correct copy. Our SEO marketing strategy crafts a persuasive yet subtle sales pitch about your products or services and our words are meticulously designed to sell.

We’ll also ensure your content is tailored for SEO optimisation. From seamlessly inserting relevant keywords, to refining images, text and business information, we ensure it’s displayed in a way search engines will rate highly.

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External content.

Once your campaign is starting to see some exposure we’ll set about trying to improve your authority on the internet and as a brand in general. We can create citations around the web that act as a sort of ‘vote’ for your business online (with a Search It Local guarantee of no Russian interference in the voting process).

Google loves links to your website, and we can link these citations back to you and help boost your presence on search engines. Great articles and blog posts also stand a good chance of being shared, and cementing your reputation as an industry leader.

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External content.

Once your campaign is starting to see some exposure we’ll set about trying to improve your authority on the internet and as a brand in general. We can create citations around the web that act as a sort of ‘vote’ for your business online (with a Search It Local guarantee of no Russian interference in the voting process).

Google loves links to your website, and we can link these citations back to you and help boost your presence on search engines. Great articles and blog posts also stand a good chance of being shared, and cementing your reputation as an industry leader.

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Reports.

Keeping you in the loop is essential. You don’t need to know the details of all your SEO tools, but we’ll condense the most important information and relay it back to you so you can see the benefits of our industry leading SEO tips. How many people have been finding you? Who’s clicking through to your site? How many calls have you had? The list goes on. Your account manager will explain things in terms you’ll understand – no need to know that internet lingo!

how-it-works-icon4

Reports.

Keeping you in the loop is essential. You don’t need to know the details of all your SEO tools, but we’ll condense the most important information and relay it back to you so you can see the benefits of our industry leading SEO tips. How many people have been finding you? Who’s clicking through to your site? How many calls have you had? The list goes on. Your account manager will explain things in terms you’ll understand – no need to know that internet lingo!

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You in the top position.

SEO marketing is an ongoing process. Google never sleeps, and neither do we. Well, not much… We aim to get you to the top of Google, and keep you there. Whether it’s content, web design, AdWords or another form of organic search engine optimisation, we’ll figure out the best strategy for both short and long-term success. We’ll show you where you’re appearing, and how we got you there.

how-it-works-icons5

You in the top position.

SEO marketing is an ongoing process. Google never sleeps, and neither do we. Well, not much… We aim to get you to the top of Google, and keep you there. Whether it’s content, web design, AdWords or another form of organic search engine optimisation, we’ll figure out the best strategy for both short and long-term success. We’ll show you where you’re appearing, and how we got you there.

We know you’re busy. You’re an achiever. You’ve got things to do. You’re probably great at pub trivia too. So we’ll keep it short and sweet.

What is Search Engine Optimisation? It’s the secret to your success.

Found what you were looking for? The online space can be a jungle, but we’re trained survival experts ready to help cut through the jargon. Find out how SEO can help your local business thrive. Or, have a browse through our SEO FAQS.