What Is AdWords?

Search Engine Marketing has two arms. Search Engine Optimisation and Pay-Per-Click. We’re a real double threat, an SEO company and a Pay Per Click company, specialising in both.

What is PPC? Great question! PPC stands for ‘Pay-per-click’. It’s a budget controlled advertising service. You’ll only pay when people click your ads, so you’ll never find things spiralling out of control.

What is AdWords? Another gem of a question! AdWords is an online advertising service developed by Google, and the most popular PPC program. You pay for keywords that place your business at the top of Google’s first page when users search for those keywords.

Would your business benefit from a budget friendly service that connected you with customers looking to buy? Search It Local can make it happen.

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How does Google AdWords work?

AdWords is centred around keywords. People search for the information, services and products they desire on Google. When your chosen keywords are searched for, it triggers your ad, placing you at the top of the search engine listings.

How much does it cost?

An AdWords campaign places you in complete control of your budget. Instead of purchasing keywords, Google relies on a bidding system to determine who gets what keyword. Not simply who pays the most, but what is relevant to your business and the person searching. Sound confusing? Don’t worry. You tell us what your business does and who you want to target and we’ll take it from there.

How to use Google AdWords. Straight to the top.

Strap on your seatbelt because we’re about to take it up a gear. While SEO is an organic form of marketing that takes time to yield results, AdWords sends you straight to the top of Google. This leads to exceptional brand exposure even if your ads don’t receive clicks

Still not convinced? No budget blowouts.

You’re always in control of your budget. You decide how much to spend across your campaign while our expert AdWords campaign managers create targeted ads that stand the best chance of increasing your ROI.

Here’s the clincher. Complete control.

AdWords is a targeted marketing tool. With our Google AdWords training we can target your local area, city, state, country or aim for total global domination, whatever is best for your business! Using the data from your AdWords campaign, we’ll know exactly what keywords to use, who to target and how to best approach them. Right message. Right person. Right time.

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