Here's how we did it.
Valoso began in 2015 by Bobby Lin.
Bobby set out to create one of the world’s first video production marketplaces.
Valoso successfully enrolled thousands of video industry professionals into the freelancer marketplace.
We were engaged late 2015 to help develop
and execute a start up digital marketing strategy, focusing on organic search engine traffic channels.
As a startup adopting the double sided marketplace business model your first challenge is always choosing which side of the market to build first. The user-consumer or the freelance-vendor.
Thankfully Valso already had had some good success with one side of the business, boasting an already strong catalogue of vendors registered to the platfrom.
Supply was set. All they needed was demand.
That marked our challenge. How would we goabout attracting the customer side of the market?
Valoso.com unfortunately didnt have a large budget, nor did they have a highly visible online brand.
With limited internal knowledge and resources to grow their online traffic they were in need of highly targeted and effective SEO strategies and tactics to ensure the survival of their statup.
The greatest challenge for Valoso was generating customers to submit video editing and filming jobs onto the platform for the thousands of professionals wanting work.
Avg. Business Revenue
Avg. Rev. Per Employee
Industry Keywords - Total Monthly Searches
Avg. Cost Per Click for Industry Keywords
- Increase video project submissions
- Increase organic search engine visitors
- Create high converting content to turn visitors into customers.
- Train staff to perform ongoing SEO strategies internally
Our solution focused on educating the Valoso.com founders on how to successfully implement fast traffic generating digital marketing strategies.
We also helped them define long term company standards and tactics that they would be able to utalised and adapt as their company grew and needs changed.
Step one was to teach Valoso team on how to discover trending topics within the industry and where to find the most frequently ask questions by the target customer.
We then instructed them on how to write provocative content that would entice readers to share socially, comment and link.
The goal of this content marketing strategy was to provide value to the video industry, by solving customers pain points and answering their most probing questions.
Step two was to show Voloso how to build strong relationships with industry leaders.
By positioning themselves next to these high-traffic, highly regarded sources they are doing everything they can to ensure the content publish is being seen as trusted and relevant, the eyes of search engines and their customers alike.
The content mediums we worked with were live video broadcasts, white papers and interview collaborations.
This allowed Valoso to attract valuable track, links and content on a low budget.
Why it worked
The education solution was chosen for Valoso because it empowered the Valoso team to continually grow their audience and build their brand as an authority without the continued expensive of an expert digital marketing team.
The strategies were designed to quickly build the volume of organic search engine traffic towards Valoso, to take a large market-share before new competitors entered the market.
The content strategies were chosen because of the industry Valoso operates in.
Creating video content was important because it reinforced to the marketplace community that Valoso were not only knowledgeable video professionals but also actively participate in video production.
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