Here's how we did it.

The client

With the interruptible goal of delivering a top-notch computer support service, The Original PC Doctor was founded.

The highly-professional team behind this organisation has been, for more than two decades, offering a unique experience to Australian customers across the country.

Based on a solid work ethic, The Original has been operating and offering complete customer support, hardware repairs, virus removing, and lost data recovering since April 5th, 2004.

The problem

As one of the first National Computer Repair companies in Australia, ‘The Original PC Doctor’ was fortunate enough to quickly establish themselves online in 2004 before many competitors had entered the market.

In 2015 John Pititto found that the competition had become immense and their website was becoming lost amongst the hundreds of new websites that had entered the market over the years. It was now time for Thepcdoctor.com.au to take back the lost traffic taken by many of these new companies investing in digital marketing.

Further more, their main source of leads, ‘Good Adwords’, was becoming more and more expensive, with each cost click rising by 25% to 50% each year.

Finally, many of the City locations ‘The Original PC Doctor’ were operating throughout Australia were not receiving sufficient numbers of new leads for their staff. They needed to increase the number of leads for each capital city to facilitate the staff hired in these regions.

Industry Insights.

Australian
Market Size

Annual Revenue

$2 bn

Annual Growth

-0.9%

Completing Business

6,965

Avg. Business Revenue

$287 k

Industry Employment

11,770

Avg. Rev. Per Employee

$169 k

Search
Engine Stats

Industry Keywords - Total Monthly Searches

50,000

Avg. Cost Per Click for Industry Keywords

$6.97

Campaign
Goals

  • Decrease cost per lead
  • Increase organic traffic volume
  • Improve search engine visibility for high converting phrases
  • Increase the number of Leads for all major capital cities

Our
Solutions

Employ search engine optimisation best practices to increase the volume of free leads for the business and decrease company dependency on paid advertising for new customers. Key areas of optimisation included:

  • Improve website navigation.
  • Create informative, customer focused, shareable content.
  • Improve AdWords quality score for promoted pages
  • Build unique landing pages for each capital city
  • Create and execute content marketing campaigns

Marketing milestones.

Campaign results

0 %
Increase in organic leads
0 %
Increase in search engine traffic
0 %
Reduction in AdWords costs per lead

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