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Amanda Poon Marketing Case Study - Ella Bache Berwick
Ella Bache Berwick – Melbourne
- Name: Amanda Poon
- Role: Business Owner
- Services: Beauty and skincare treatments, including facials, skin rejuvenation, and various other skincare services.
Initial Business Status Before They Started:
Amanda’s business was experiencing a slowdown in lead conversion. She had a list of potential clients but was struggling with converting these leads into actual customers. The business was also facing challenges in upselling other products/services and dealing with customers who only came for specials.
What We Did To Solve Their Problem:
We implemented a multi-pronged approach to address Amanda’s business challenges. This included:
- Training Amanda on how to use Hubspot for creating deals and improving lead management. This helped Amanda to better track and manage her leads, leading to improved conversion rates.
- Assisting Amanda in strategizing and launching new marketing campaigns, including the Oxypeel campaign and the IPO Skin Rejuvenation treatment campaign. These campaigns were successful in attracting new clients and increasing the business’s visibility.
- Providing advice on how to handle customers who only came for specials. This helped Amanda to better manage these customers and increase their spending.
- Helping Amanda to diversify her marketing strategies, such as incorporating email marketing and Google reviews. This helped to increase the business’s reach and attract more potential clients.
- Assisting Amanda in calculating client costs to assess marketing spend and pricing. This helped Amanda to better understand her business’s financials and make informed decisions about pricing and marketing spend.
Time From Starting to Impact:
The impact was gradual but noticeable over the course of several months, with improvements in lead management, campaign launches, and customer handling strategies.
Milestone Achievements:
- Successful launch and management of the Oxypeel and IPO Skin Rejuvenation treatment campaigns. These campaigns attracted a significant number of new clients, with Amanda servicing 37 out of 311 leads received for the Oxypeel campaign.
- Improvement in lead management through the use of Hubspot. Amanda was able to convert 66 clients at $199 each and 40 clients at $250 each from the 413 leads received since the campaign started.
- Successful implementation of strategies to handle customers who only came for specials. Amanda was able to upsell other products/services to many of the clients who booked a second facial.
- Diversification of marketing strategies, including the successful incorporation of email marketing and Google reviews. Amanda was able to add her leads to her email database and increase her Google reviews.
Final Outcome:
Amanda’s business experienced an increase in lead conversion, with more clients booking second facials and purchasing other products/services. The business also saw improvements in handling customers who only came for specials. The new marketing campaigns launched were successful, and Amanda’s skills in lead management improved significantly. The business is now better positioned to handle future challenges and continue its growth trajectory.
Atilla Vermes Marketing Case Study - Giant Invitations
Giant Invitations – Melbourne
- Name: Attila Vermes
- Role: Founder
- Services: Wedding invitations and stationary, both online and in physical stores in Australia and the UK
Initial Business Status Before They Started:
Attila was facing several challenges. The COVID-19 pandemic had slowed down their business significantly. Despite having a high-quality product, they were struggling to gain the exposure they needed, particularly on social media. Their sales were split evenly between online orders and in-store visits. They were looking for a proven method to rebound from the effects of the pandemic and grow their business beyond pre-pandemic levels. Their goal was to increase their yearly revenue from $900,000 to $1.5 million.
What We Did To Solve Their Problem:
We provided a comprehensive digital marketing strategy to address their challenges.
- Ad Management and Content Strategy: We took over the management of their ads, providing content and research to enhance their online presence. We also offered advice on areas such as Facebook ads and targeting to help them reach a wider audience.
- Automated Funnel Process: We helped them set up an automated funnel process to qualify leads. This process helped them identify potential customers more efficiently and focus their efforts on leads that were more likely to convert.
- Staffing Recommendations: As the volume of work increased, we suggested hiring more staff to handle the workload. This allowed them to keep up with the increased demand and ensure a high level of customer service.
- Email Campaigns: We worked on improving their email campaigns, focusing on shortening the emails and having a clear call to action. This made their emails more engaging and effective in driving conversions.
- Facebook Ads: We ran Facebook ads to attract more leads. We monitored the cost per lead to ensure the ads were cost-effective and adjusted the strategy as needed.
- Business Scaling Strategies: We suggested strategies for scaling the business, such as setting up a click-funnels type shopping cart-less purchase and expanding their targeting to include Sydney. These strategies were designed to help them reach a larger audience and increase sales.
Time From Starting to Impact:
The client started seeing an impact in their business within a few months of implementing our strategies. They experienced an increase in the number of appointments and the volume of sample packs sent out. They also saw an increase in production and were sending out around 50 sample packs a day.
Milestone Achievements:
Some of the key milestones achieved during our collaboration include:
- Facebook Ads Success: We successfully ran Facebook ads that attracted more leads. We monitored the cost per lead to ensure the ads were cost-effective and adjusted the strategy as needed.
- Increased Sample Packs: We helped increase the volume of sample packs sent out to about 50 a day. This not only increased their exposure but also gave potential customers a tangible experience of their product.
- Increased Appointments: Our strategies led to an increase in the number of appointments, indicating a higher level of interest and engagement from potential customers.
- Staff Expansion: To handle the increased workload, the client hired additional staff. This allowed them to keep up with the increased demand and ensure a high level of customer service.
- Automated Funnel Process: The setup of an automated funnel process to qualify leads helped the client identify potential customers more efficiently and focus their efforts on leads that were more likely to convert.
Final Outcome:
Atilla has seen significant growth since implementing our strategies. They’ve been able to increase their production and are now targeting sales outside of the US and Australia, with a focus on digital sales. They’re also considering expanding their business further by targeting wedding stylists, venues, celebrants, and wedding planners. The company is now well on its way to achieving its growth goal of $1.5 million in revenue.
Smiley Radnor Sansoni Marketing Case Study - WattsUp Solar & Electrical
WattsUp Solar & Electrical – Brisbane
- Name: Smiley Radnor Sansoni
- Role: Owner
- Services: A Queensland-based company specializing in solar installation with batteries. They are known for their commitment to quality and customer service, offering a range of services from solar panel installation to comprehensive energy solutions.
Initial Business Status Before They Started:
Before our collaboration, WattsUp Solar & Electrical was facing challenges in the highly competitive solar installation market. Despite their reputation for quality service and products, they were struggling with lead generation and high lead costs. Their goal was to increase their weekly installations from 5 to 8 systems, but they lacked an effective marketing strategy to reach their target audience and communicate their unique selling propositions effectively.
What We Did To Solve Their Problem:
We implemented a comprehensive marketing strategy tailored to WattsUp Solar & Electrical’s needs. This included paid ads campaigns with a budget of $2000 per month, targeting potential customers who were looking for quality solar solutions. We also developed a power page to improve conversion rates, highlighting the company’s unique selling propositions such as their CEC approval, a 10-year workmanship warranty, and their commitment to using high-quality Australian-made products. Additionally, we provided CRM support and ensured they had access to Google Tag Manager and Google My Business account to enhance their online presence and visibility.
Time From Starting to Impact:
The impact of our strategies was evident within the first month of the campaign. WattsUp Solar & Electrical started to see an increase in leads, with a significant reduction in lead costs. This quick turnaround was a result of our targeted approach, focusing on the company’s unique strengths and value propositions.
Milestone Achievements:
Over time, they achieved several significant milestones. Their sales increased significantly, with about 8 out of 20 sales being batteries, a product they were keen to promote. They also achieved their goal of increasing installations to 8 systems per week. This was a significant increase from their initial 5 systems per week, demonstrating the effectiveness of our marketing strategies.
Final Outcome:
As a result of our collaboration, WattsUp Solar & Electrical saw a substantial increase in their annual turnover, reaching $3,600,000. They were also able to offer a unique “No Cost Solar and Battery” program to their customers, increasing their competitive edge and solidifying their reputation as a customer-centric service provider in the solar industry. This program, exclusive to North Queensland, offered customers a complete solar panel and battery system at their home with no upfront costs, further enhancing their position in the market.
Tony & Karen Austin Marketing Case Study - Aussie Spas
Aussie Spas 2U – Brisbane & Gold Coast
- Name: Tony & Karen Austin
- Role: Business Owners
- Services: Sell Spas
Initial Business Status Before They Started:
Tony and Karen Austin, owners of Aussie Spas 2U, were struggling to expand their reach and increase their customer base. Their primary method of advertising was through their website, Google ads, and Facebook advertising. However, their scope was limited, and they were not reaching a large enough audience. Additionally, they were dealing with significant illness and the impact of the COVID-19 pandemic, which forced them to close their business for several months. Their primary goal was to increase their customer base and improve their financial situation.
What We Did To Solve Their Problem:
We introduced Tony and Karen to our TLC system, which included content writing, the creation of a landing page, and a targeted advertising campaign. We expanded their advertising reach and targeted potential customers who were interested in purchasing spas. We also provided them with a professional e-book and a landing page, which were not previously available to them. This comprehensive approach significantly increased their audience and the number of leads they received.
Time From Starting to Impact:
The impact of the TLC system was immediate. From the first day, Tony and Karen saw a dramatic increase in the number of leads they received. Within a quarter, their business improved by 287%.
Milestone Achievements:
- Within the first quarter of using the TLC system, their business improved by 287%.
- They had to double their workforce to keep up with the increased workload.
- They are now receiving ten times as many leads as before.
Final Outcome:
The TLC system has transformed Tony and Karen’s business. They have seen a dramatic increase in leads and sales, leading to significant financial improvement. They have also been able to expand their workforce to keep up with the increased demand. The system has also freed up their time, allowing them to focus on other aspects of their business. They now have a more positive outlook for their business’s future and are excited about the growth they are experiencing.
Janine Elliott Marketing Case Study - Gold coast detox And Rehab
Detox & Rehab – Brisbane & Gold Coast
- Name: Janine Elliott
- Role: Business Owner
- Services: Alcohol detox and rehabilitation, Drug detox and rehabilitation, Counselling
Initial Business Status Before They Started:
Janine Elliott, the owner of Gold Coast Detox & Rehab, was struggling with ineffective Google ads, a need for website improvement and SEO optimization, and a high rate of unsuitable leads opting for free government services.
Despite her deep understanding of her business and demographic, she was unsure of how our marketing agency could further assist beyond the current scope of work, and she was seeking tangible evidence of progress in her marketing efforts.
Her business growth goals included maintaining a consistent waiting list and encouraging longer client stays, but traditional marketing methods like word-of-mouth, referrals, and ads were proving ineffective due to industry-specific challenges such as client confidentiality and advertising rules.
What We Did To Solve Their Problem:
- Signed up to GMB SEO service in 2019
- Signed up to Starter SEO 2022
- Signed up to Google Ads in 2023
Time From Starting to Impact:
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Janine’s initial investment in a $5,000 website and SEO package for her rehab and detox business yielded no phone calls or leads after a 12-month contract.
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In contrast, after partnering with our agency, Search It Local, she experienced a significant impact, receiving phone calls from potential clients within just three months.
Milestone Achievements:
The SEO campaign implemented for Gold Coast Detox & Rehab resulted in $600k revenue in the first year, with 95% of that income directly attributed to our SEO efforts.
Despite the COVID-19 pandemic, the business saw further growth in the second year, generating $800k in revenue, demonstrating the resilience and effectiveness of our SEO strategies.
The campaign also led to a significant increase in client outreach, with Janine receiving up to 20 calls a day, contributing to a consistent waiting list for her services.
Final Outcome:
Janine expressed satisfaction with our services, appreciating our honesty about SEO timelines, our ability to overcome challenges, and our team’s effort in understanding her business.
Janine now has a business she can predictably grow. With a consistent flow or 10 to 20 calls per day.
Her primary frustration involves filtering out time-wasters seeking free services, a process that can be time-consuming but occasionally leads to significant revenue, as evidenced by a six-week client who generated $60k.
The biggest surprise from the SEO campaign was the substantial number of leads generated from Google, exceeding Janine’s expectations and demonstrating the effectiveness of our SEO efforts.
Jacqui Watts Marketing Case Study - Healthful Women's Wellness
Healthful Women’s Wellness – Adelaide
- Name: Jacqui Watts
- Role: Principle Naturopath
- Services: Naturopathy, Hormone Testing, CranioSacral Therapy, Acupuncture, Massage, Infared Sauna
Initial Business Status Before They Started:
- Despite offering diverse wellness services, Jacqui Watts’ Healthful Women’s Wellness consistently struggled with client acquisition and achieving a target of 20 consultations per week due to ineffective marketing strategies.
- Complications arose from internal issues like staff recruitment and process uncertainties, coupled with the constant challenge of translating marketing plans into action.
- The onset of the COVID-19 pandemic emphasised the ineffectiveness of her traditional marketing tactics, pushing Jacqui to make the strategic decision to outsource her marketing needs.
What We Did To Solve Their Problem:
- In July 2019 Jacqui signed up to the starter GMB package.
- In April 2020 Jacqui signed up to our TLC marketing package
- In Feb 2021 Jacqui signed up to our starter SEO package.
Time From Starting to Impact:
- The effective implementation of our SEO strategies led to improved online visibility for Healthful Women’s Wellness, driving an increase in leads and enabling a jump in domain ranking from 26 to 13.
- Despite the business relocating, we ensured continued growth through the seamless transition of digital presence, facilitating a double in clientele within a year and aiding in the introduction of new wellness services.
- From an initial goal of $100,000 annual revenue in 2019, Jacqui was able to exceed this benchmark significantly, highlighting the transformational impact of our marketing services.
Milestone Achievements:
- Significant increase in average sale value from $150 to $240, indicating successful positioning of services and effective client targeting.
- Doubling of monthly leads from 10 in 2019 to 20 in August 2021, expanding the potential client base and affirming marketing effectiveness.
- Monthly revenue reached $33,000 in August 2021, reflecting the financial benefits of our marketing strategies.
- Team growth to seven practitioners in April 2022, demonstrating business expansion and a strengthened presence in the Adelaide wellness market.
Final Outcome:
- The introduction of automation strategies led to a steady stream of leads and significant growth in the client database, reducing stress and allowing for a shift in focus from lead generation to lead nurturing.
- A notable 50% growth in the email list resulted in tripling of new clients per week, bringing on board committed, long-term clients that are crucial to business growth.
- The marketing campaign instigated a strategic mindset shift and led to tangible business expansion, including hiring of additional staff, opening possibilities for national and global reach, and providing confidence in continuous lead generation.
Gary Hamer Interior Design Marketing Case Study - "How Hiring SIL Helped Grow My Business"
Gary Hamer Interior Design – Brisbane
- Name: Gary Hamer
- Role: Founder / Interior Designer
- Services: residential Interior design, decorating, furnishing
Time From Starting to Impact:
- Within the first 12 months Gary was ranking on page one of Google for his main target keywords.
- Within the next 12 months Gary was ranking for the sunshine coast and the Gold Coast.
- Signed up in 2018 with our entry level SEO service, local GMB SEO.
- In 2019 Gary upgraded to the Starter SEO package
- In 2023 Gary signed up for our CRO package
Milestone Achievements:
- Year 1: Page one rankings for target keywords ‘interior designer Brisbane’ and ‘interior decorator Brisbane’.
- Jan 2022, sold 10 jobs in one month
- April 2022, generated $40,000 in profit in one month
Final Outcome:
- Dramatic transformation in Gary Hamer’s interior design business.
- Gained marketing insights and relieved from advertising management.
- Attracted targeted prospects, expanding business reach.
- Notable increase in revenue, generating over $40k in profit.
- Improved project quality and work-life balance.
- Focus on passion projects while marketing team handles the rest.
I took up the offer from Search it Local and immediately saw an increase in both prospects and paying clients. In fact my last 5 clients have come come from google searches.
Steve Johnson
Jaymes from Search It Local called me in July 2017, he convinced me to move forward with the Google My Business. After I had signed up, I was distraught I had paid to sign up for a free service. Jaymes explained what they were doing is optimising it to get the best results and now almost a year later I COULDNT BE HAPPIER!
I am coming up in my area for all my keywords and my wellness clinic has had an undeniable spike in leads coming through. Thank you Jaymes for pushing me over the line initially and helping my business grow!
Aisha Atoiu
Jaymes from Search It Local contacted me to sign up to their Google My Business optimisation service. I tried it out and certainly made a return in investment. However, I didn’t continue as my business needs changed, but overall I would happily do it again.
Brian Firth
I bought a Google My Business listing with Search It Local in December. The map listing has already netted me a few jobs, but I landed a big job through it that easily paid for the cost of setting up the service. Couldn’t be happier! Jaymes has been a pleasure to deal with, advising me on the best solutions for my business, based on my current needs. He is not just simply pushing me towards expensive solutions.
Dean Bateman
The whole team at Search it Local have been great in designing and developing my website for me. Their attention to detail and constant communication keeping me in the loop and on top of what I needed to supply for them, they were all so patient with me on many occasions! My new website is beautiful and I am very glad I chose to work with Search it Local for my web design
Janet Prance
I find your support incredible and am most appreciative Search it local has been good to deal with specially Jeremy & Deanne.
Leigh Gleeson
I am writing this message because I would like that that Jeremy for his kind, informative and patient manner. As I got to talk to Jeremy more I found him to have a caring nature and a need to make sure my business advertisement needs were taken care of.
I lost my friend several years ago and for some reason, I was left with this anger that presented itself when talking with others. I started to notice it as I worked with Jeremy, it became more noticeable. I knew I needed to change the way I talked to others for my own welfare. Over-time, in a positive light, Jeremy’s mannerism has helped me to become more friendly. He is well spoken as he has an excellent telephone voice, calm, caring and knows the business.
All these excellent qualities made me want to do business with searchitlocal. I believe he is a great person with an excellent attitude in his work at searchitloca
Susan Lacey
I have been with Search It Local for a few years now and they have been bringing me leads in by ranking me for “structural wall removal perth” As a small business that has been facing the economic struggle in Perth, SIL has been helping me keep my business going. Jaymes has been advising me on the next best steps to take with my business and has been genuinely helpful with his advice.
Kenny
I have been running my business for the past 15 years but since signing up with Search It Local and optimising my Google My Business, I have noticed dramatic activity on my listing.
I have averaged about 2-3 leads a day from it. The team at Search It Local have checked in with me quarterly to update me on my results. Couldn’t be happier with the results since I resigned to Search It Local.
Amy Presland
The whole Search It Local team have been very patient and understanding of my needs and wants for creating my brand new website, they listened to what I had envisioned as well as using their design initiative to create modern and user friendly site for me. I would without a doubt recommend their web design services
Brian Smith
We’ve been operating for about a year now and felt that it was about time that we established ourselves online. Huge thanks to the team at Search It Local for making the whole process so easy.
We got everything we wanted. A sleek and functional site with all the bells and whistles and a feature packed Google listing that is doing wonders getting us noticed.
Deanne was a blast to work with over the phone. A complete character! She was always upfront, honest and completely transparent. Whenever we had a question it was fielded straight away and acted on. Zero fuss. Too good.
Elie Ayoub
As a healthcare practitioner, I have found for many years that it is easy to work in my business, but very challenging to work on my business to help it to grow. I am sure that many practitioners find the same thing, probably due to lack of time and also lack of marketing knowledge, especially with the every-changing developments in digital marketing.
Recently my business has been growing exponentially, however I really can’t take any credit for it. The thing that made the difference is that I found Jacob at Search It Local! I am so glad that I did. Now I know that I can rely on someone I can trust, who knows what they are doing, and has my best interests at heart to promote my business so that it can grow while I am enjoying working in it and doing what I do best – helping people to reclaim their health and personal power. Thank you Jacob for your efficient and caring expertise.
Keren Wigley
I have been dealing with Jeremy from search it local for the past 6 months regarding my website and all I can say is he and the team have exceeded my expectations on service, professionalism and advice.
Jeremy is my coach In maximising the effectiveness of my website, traffic and offers dynamic solutions to enhance ways to take full advantage of keywords for maximum growth and future business potential.
I am thrilled to bits because Jeremy genuinely cares for my business and if you are in the process of making that decision to move forward with your business, do it, you will be glad you did.
Thank you Jeremy and the Search It Local team.
Love you guys.
Jason Halilovic
When Jaymes from Search It Local called me last year to advertise with SIL, I had to trust them and I took the leap. Almost 1 year later I am happy with the results they have produced as I come up in Mandurah for 2 of my keywords, resulting in a noticeable spike in inquiries. I have found Jaymes to be reliable, consistent and honest with his feedback.
Anne Arrowsmith
When I first started with Search It Local my business was three months old and only just finding its feet. Safe to say those days are in the past.
The guys at Search It Local got my business online. They took care of my Google listing, built my website and planned an online advertising campaign that’s bringing in plenty of business. I pretty much bought the lot.
Since then we’ve gone from strength to strength. Sales are booming, simple as that. I can’t recommend these guys highly enough.
Charbel Daher
his year we set out with the goal of expanding our business. We wanted to improve our reach and offer our services to more people. I honestly believe that Search It Local has been a big part of why we’re on track to smash those goals.
We’ve seen a steady uptick in the amount of business coming in since we optimised our site and started our AdWords Campaign. It’s all been professionally handled, reliably done and heaps of fun to work on.
All I can say is, if you’re on the fence about SEO and digital advertising, don’t be. It works. I’ve already started referring my friends and customers to Search It Local. You’ll see for yourself what they can do.
Greg Messer
The guys at Search It Local have been great. They took what would have been the long, hard process of getting our business online and made it dead easy.
Originally we only signed up to have our Google My Business listing taken care of but one thing lead to another and now we have a beautiful custom site along with an AdWords bringing in plenty of work. I guess you could say things got a bit out of hand. Whoops.
They’re friendly, responsive and come to you with ideas on what could be improved, which is awesome. They pretty much let us take a back seat while they did all the work!
John Hannounche
I signed up to Search It Local mid 2016 and I have experienced excellent results since then. At the time of writing I am coming up for both Accent Training and Communication Coaching for all of Sydney.
Jaymes at Search It Local has been friendly and professional, giving me the best advice for my needs and helpful tricks for me to get the most out of my Google My Business. In return I am attempting to teach him how to roll his r’s, it’s a challenge but I have another year with SIL to teach him
Lana McCarthy
Business is booming and Search It Local has certainly played a role in my growth over the last year. I have an e-commerce website and just in the last quarter I’ve had 400 visits to my website, directly from my Google My Business listing that SIL have optimised. Jaymes has been particularly insightful in giving advice for my business and how to best grow its digital presence.
Sharee Potter
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