A snapshot of our Sydney SEO client success.
At Paperclip we deliver real results to our clients through bespoke Search Engine Optimisation strategies built on rankings.
And driven home through targeted traffic and conversions to strengthen your online presence.
Other SEO Sydney companies think it’s enough to improve rankings and call it a day.
We know that rankings are nothing without referrals.
That traffic is not the same as sales.
Offering a range of custom SEO services to suit your industry needs and budget, our SEO client results speak for themselves.
Sydney Civil Celebrant
We delivered a tailored SEO campaign and comprehensive optimisation strategy to allow Sydney Civil Celebrant to show off her excellent reputation and attract new customers. We sent her to the top of Google to return optimal ROI through leveraging her existing reputation to become an authority in her industry.
- Over 70 Organic Conversions made in 3 months.
- 10% increase in time spent on site.
- Page 1, position 1 for six competitive industry keywords.
Sales that never slow down.
We help future customers find
your Sydney business.
It’s natural to encounter slow periods. But if your phone is quieter than a mouse in a library, there’s room for improvement.
With Sydney consumers heading online to find the products and services they need, and 83% of buyers searching online before they commit to a purchase, you’ll have found yourself wondering how to get your business phone ringing.
Home to 3.5 billion searches every
day, the secret to multiplying
your sales lives on Google.
As a Google Partner we have extensive experience working with small to medium businesses, clearing a space for them online and helping their sales skyrocket.
Ask yourself these
- Are you struggling to generate leads?
This is a safe space. You hate cold calling. We all do.
It’s time consuming and wont create the number of hot leads you need. As a spray and pray method, cold calling isn’t using your time efficiently.
If you want to grow your business, you’ll need to grow your leads first. But how do you generate sales leads without cold calling?
Why not expand your arsenal and upgrade your lead generation tactics, while increasing your efficiency too? Sounds impossible? We’ve got the risk free way to make it happen.
It comes from a game changing Search Engine Optimisation campaign. Our handcrafted SEO Sydney services resolve the wasted energy of cold calling by creating bulletproof prospecting strategies.
With your website ranking on Google and attracting consumers who are interested in your products and services you’ll consistently generate hot new leads.
- Is your website failing to attract ‘ready to buy’ customers?
You’ve poured your heart and soul into your business, not to mention a significant financial investment. You didn’t plan on taking over the world right away, but you’re looking for growth.
An ecommerce website with no sales is our bread and butter.
We’ll troubleshoot your website and identify the holes your potential customers are falling through.
Our SEO Sydney services mimic the buyer journey to identify where your website is letting you down. Sending our web development team in with strict orders not to come back without results, we’ll run a complete technical audit to ensure your website is working as it should.
Crafting SEO campaigns that turn your website into a ‘must visit’ destination we’ll drive traffic up and convert leads into sales.
- Would you benefit from ranking on mobile searches?
More people search using their mobile phones than on desktop computers. If your website is not ranking for mobile, you’re missing out on huge amounts of traffic that could help your business grow.
We’re so good with the web we make Spiderman jealous. To stand out in the mobile space we’ll ensure your website is responsive across the board.
By creating a consistent experience for your visitors, we’ll make your online presence impossible to ignore no matter where people find you.
- Do you want to appear on Google for more high converting keywords?
If your website is not showing in a Google search for keywords we’ll figure out why.
Whether a question of technical tweaks, or masterful marketing, we’ll identify the issues preventing you from ranking on the first page of Google and make sure those obstacles are removed.
Our SEO Sydney services are built around stellar content creation and technical prowess.
We work on site and off site, blending SEO art and science, to make sure you’re seen and heard. Finding high-converting keywords that attract buyers in spend mode, we’ll send Sydney’s shoppers scrambling to find you.
Testimonials from our Sydney SEO clients.
Sydney is without question Australia’s most crowded and most competitive market. If you’re going to make it in this town then you’re going to need all the help you can get.
Get the edge.
'Since having Paperclip take on my SEO and creating content for me my business has grown exponentially. I've gone from making $2000 to $3000 a month to making $6000. and some months that can be as high as $8000. I've had no breaks!'
Founder, Pearl Creations
'I've never had as much work in my life as I have had this December. I'm amazed by the results so far. Working with Paperclip has inspired me to get more professional and I'm feel more motivated than ever.'
Founder, No More Birds
'I've been with Paperclip since 2014. It's been really cost-effective and made a difference straight away. I need to stay on the first page of Google to run my business. Paperclip helps me do that.'
Founder, Sydney Civil Celebrant
The right fit.
Why choose us for your marketing.
Wondering how to select an SEO company? With so much information available it can be hard to make the right choice. With your business on the line, you need to choose an SEO company you can trust.
As an industry leading SEO Sydney team, the service we provide is delivered in four simple steps.
If an SEO company can’t explain their process to you in the simplest way, they don’t understand it themselves.
Setting the benchmark in our industry, these 4 stepping stones will become milestones for your business.
More Organic Traffic
More Contacts Made
Increased Client Sales
More Organic Traffic
More Contacts Made
Increased Client Sales
Increased Total Revenue
We’re committed to providing a result driven Sydney SEO service without the added costs.
To optimise your website takes a creative blend of business experience, marketing magic, dazzling design, technological nous, and content artistry.
When you choose Paperclip to partner with your Sydney business, you can expect:
Local Search Optimisation.
Did you know that 72% of consumers who conduct a local search end up visiting a store within 5 kilometres of their location?
With Sydney buyers browsing online we make sure you dominate local search results with unmissable local ranking signals.
We craft a tailored local SEO strategy to target specific locations around Sydney.
Whether it’s placing you on Google Maps or capturing highly desirable local keywords, Sydney is up for grabs and we’ll give that lucrative market to you.
Ethical ranking strategies to meet Google’s evolving algorithms.
Combining new and traditional SEO strategies we work within, and pre-empt future, algorithm changes.
Through complying with all major algorithm updates and identifying trending influences before they arrive we position our clients at the top of Google for the long haul.
A focus on revenue and ranking.
High rankings are great. But without accelerated, quality traffic and piping hot leads they’re wasted.
We attract high-potential prospects through innovative keyword research and content marketing.
We never work to a template. Instead we factor in your brand, industry, audience, location, and services.
By seeing the Sydney market in its entirety we identify your competition’s strengths and weaknesses to find the holes in their armour and strike a telling blow for you.
Utalise the power of inbound marketing.
We recognise the importance of keywords. But we don’t ignore the power of a highly tuned inbound marketing strategy.
Combining search marketing, social media, and content marketing we work towards building a highly engaged audience no matter what industry you’re in.
Other SEO companies will tell
you that Content is King and
Conversion is Queen.
We say you wear the crown. Content and conversion are simply how you’ll rule your Sydney kingdom.
What we can
do for you.
Driving success at every turn.
There are some common questions to ask when hiring an SEO company. As a results and revenue driven SEO Sydney Company, here’s what we can do for you.
Your SEO checklist:
- Can you guarantee me the #1 ranking?With over 200 ranking factors determining your position on Google, no one can guarantee you the #1 ranking. But we’ll take every necessary step to get you there, with our many client success stories testament to our ability. With Paperclip, you’re in safe hands.
- How long does it take to rank on Google?If an SEO company gives you a lightning turnaround you should be wary. We’ll take the time needed to research your industry, competition, and company. With these building blocks in place you’ll be best placed to strike
- What is your back link strategy?Backlinks are integral to ranking success and play a major part in Google’s ranking algorithm. We’ll provide regular backlink profile updates so you know your link juice is healthy and full of ranking vitamins.
- What optimisation changes will you recommend?User experience is a major factor determining your SEO position. We’ll implement a thorough SEO audit to establish what changes will drive sales, keeping you in the loop at all times.
- What is your local SEO strategy?Broad keyword ranking is useless if you’re not seeing success in the local Sydney scene. We’ll optimise your website with magnetic local search signals, making it impossible for Sydney buyers to ignore you.
- How will I be kept in the loop?Our monthly SEO reports are delivered on time and in a language easy to understand. No jargon. No tech speak. Just real results in real time.
- Can I see any Sydney case studies?Any Sydney SEO agency worth its salt will have case studies for you to explore before you commit a single dollar. We’re no exception.
No secrets. We lay out what goes into your
SEO project from start to finish.
Phase One - Strategy
Keyword & Market Research
We’ll build your success from the ground up, starting with a detailed market research and product knowledge process that identifies the most valuable and high converting keywords for your industry.
This will form the base of your SEO process flow chart.
Our SEO strategies in 2018 aim to get you to the top. We’ll use your rivals as stepping stones.
We’ll look under the hood of your competitors to identify the keywords they’re using to rank, their referral sources, and total market share.
They’ll never know we’re finding their weaknesses and turning them into your strengths.
Once we’ve understood your industry and competition, we’ll create a game-changing keyword strategy that will transform your website.
We’ll show you which new pages are required to help you dominate the first page of Google.
Phase Two - On-Site SEO
We’ll create an irresistible new site structure designed to draw buyers into your personal sales funnel and guide them towards a purchase.
From landing pages to blog posts we’ll show you the keywords most likely to convert. Using our rich analytical tools we’ll implement on page SEO factors that speak the language of Sydney consumers.
We’ll send our web development pit crew to check your website from top to bottom.
The technical side of your website will have a major impact on your search rankings and ability to convert.
Using an onsite SEO checklist: meta information, website speed, security, broken links, brand visibility, and content flaws will all be identified.
Once you’ve approved the technical changes we’ll dive into the back end and optimise your website to align with the latest search engine guidelines.
Our goal is to ensure your website is running at full speed to handle the increase in traffic we’ll soon be sending your way. The definition of onpage SEO success.
Phase Three - Content
With the preliminary boxes ticked we’ll move into a phase of captivating content creation.
This will include new website pages backed with high converting keyword intent.
As well as this we’ll craft blogs and content marketing resources to demonstrate industry leadership and boost your search rankings.
Strategy is nothing without implementation.
Which is why we’ll manage your newly created content, distributing it through the latest link building strategies to promote your website across a range of search and social platforms.
With the importance of backlinks we’ll create exceptional pieces of content that demand to be shared.
In the form of in-depth, useful, and highly relevant content you’ll establish evergreen sources of traffic that drive your site up search rankings.
Phase Four - Off-Site SEO
Ethical Link Building
We’ll use offsite SEO to source high-quality and reputable links to reinforce your expertise and authority.
Adhering to white hat SEO link building standards, we’ll shift your newly defined brand from your website to the wider internet.
With an iron clad link portfolio we’ll increase referral traffic and search rankings.
Our off page checklist continues by taking your brick and mortar business into account to determine what links would benefit you most.
Our local links are created to build relevance within your local area. We’ll establish your spot in local search results, putting your business online when Sydneysiders go searching for local products and services.
Once we’ve put you on the Sydney map we’ll continue with our off page activities and work towards building links from websites with a high degree of trust and authority.
The golden eggs of link building, our link cultivation expertise sets the benchmark.
Discover our SEO Sydney pricing packages.
We provide peace of mind support, delivering monthly results to our clients to ensure they are getting the best value for money.
Compared to other SEO companies who use rankings as their benchmark, we hold ourselves to higher standards.
Our triangle of success includes:
With fixed monthly costs we remove
the risk of budget blowouts.
Providing affordable SEO services Sydney businesses can trust.
Our SEO packages in Sydney are designed to maximise ROI and future proof your business.
We believe every business is unique.
So we avoid set rates. Why force a fixed fee upon you when you’re unlike anyone else?
Instead we provide dynamic pricing that is extremely competitive and designed to work to your budget, not ours.
Interested in speaking to an SEO professional to find out how much you could make through increasing your search ranking?
Don’t stay in
We answer your common SEO questions.
You’ve come this far. You know the value of SEO and how it can help grow you business. Now it’s time to discuss the finer points of the service so you can go on knowing absolutely everything that you need to in order to make SEO work for you and your site.
- How long does SEO take to see results?
There are many variables that play into how quickly you’ll see results. Your baseline traffic, industry, web design, competition, domain age and target market will all be factors.
Typically, you’ll see ranking improvements between 4-6 months. As SEO compounds over time, the results you see after 12 months will be better still.
- What is the difference between SEO and SEM?
SEO, or Search Engine Optimisation, is one aspect of SEM, or Search Engine Marketing.
While both processes aim to increase visibility in search engine results, SEO entails the organic results that come as a result of website optimisation.
In comparison, SEM also includes paid search advertising, with the most well known being Google Ads.
- Why is SEO important for a website?
With 93% of online experiences starting with a search engine, SEO is vital to connect your business with the huge numbers of consumers searching online.
With millions of daily users trusting search engines to provide them with information and products, SEO puts your website squarely in front of them.
SEO makes your website easy to understand for humans and search engines. When your site is optimised to attract both, you’ll see higher search rankings, traffic, and leads as a result.
- Why has my Google ranking dropped so dramatically?
With over 200 ranking factors, and a constantly evolving ranking algorithm, there are many reasons your Google rankings may have dropped.
In some cases this will be due to a manual penalty for breaching search engine conditions.
In others your competition will have increased their investment in SEO, pushing you further down the search rankings.
While a loss of backlinks, on site technical issues or algorithm changes may also be contributing factors.
As your SEO agency we’ll be able to diagnose and troubleshoot your specific issues to get you back on top.
- What is link building?
Link building is the process of getting other websites to link to your website.
Link building is valuable as it drives referral traffic and contributes to your search rankings. Links are a signal to search engines that your website is a quality resource worthy of citation.
While not all backlinks are created equally, attracting backlinks from high quality and reputable websites can help your website to achieve higher rankings.
- How do you optimise blog posts for SEO?
Search engines value websites with regularly updated blogs. The fresh content provided can showcase your products and services to website visitors, as well as help with higher search rankings.
By building your blog posts around specific long tail keywords you can rank for those terms, increasing your visibility, extending the browsing time of visitors, and encouraging further back linking - all of which will help your SEO.
- What is the difference between Black Hat SEO and White Hat SEO?
White hat SEO refers to the acceptable ways of optimising your website to stay aligned with the guidelines and recommendations of major search engines.
Adhering to these rules promotes a healthy relationship with search engines and more consistent results.
In comparison, black hat SEO refers to optimisation practices that increase a website’s ranking through means that violate search engine terms of service.
These may see short term gains but the long term consequences can see your traffic and rankings plummet.
- How can a cheap SEO company ruin your business?
While a cheap SEO quote can feel too good to resist, you ultimately get what you pay for.
When an SEO company provides their services at discount rate, they will generally engage in black hat SEO tactics, or fail to invest adequate time into your SEO campaign.
This poor standard of work can damage your search rankings, making it time consuming and expensive to recover from.
By paying for an experienced SEO team, you’ll have access to a broad skill set, maximising the likelihood of ranking success, more referrals, and increased revenue.
- How can you help my business in Sydney?
Our diverse digital experts come from all over the world, but we live, work and breathe Sydney. We know what it takes to crack the competitive Sydney market.
From Newtown to North Sydney, Balmain to Burwood, and Kings Cross to Kingsgrove, we’ll carve out a spot for your business to thrive. Our local Sydney SEO knowledge is unmatched.
When you want to find success in Sydney, Paperclip set the benchmark.