B2B SEO Services - Lead Driven SEO for Complex Buyer Journeys
Your site may look good—but is it speaking Google’s language?
Fuel your sales pipeline with high-intent, qualified traffic
B2B SEO strategies built for long sales cycles and enterprise buyers
Align SEO with your revenue team to drive measurable growth
→ Fill out the form to the right, claim your FREE B2B SEO Consult, and start growing today!
Working with these businesses
Why B2B SEO Requires a Different Playbook
B2B SEO isn’t about ranking for “best CRM” and calling it a day. It’s about aligning your content, site structure, and technical health with how B2B buyers research, evaluate, and make decisions. That means:
- Building trust early with TOFU content
- Creating assets for evaluation-stage buyers (MOFU)
- Optimising conversion paths to demo, quote, or sales consult
- Feeding your sales team leads that actually close
We Specialise in SEO for These B2B Models
- B2B SaaS platforms
- Enterprise software
- Professional services firms
- Industrial/manufacturing companies
- Cybersecurity, fintech, healthtech, and regtech
- Agencies & consultancies
We're an award-winning digital marketing agency
We’re proud to be an award-winning SEO agency. In 2021, we won an ‘SEO Effectiveness’ award from the Australian Web Awards; in 2024, APAC Insider awarded us ‘2024 Best SEO Digital Marketing Agency’; in the same year, our SEO campaign for Search it local took home a Web Excellence Award.
What’s Included in Our B2B SEO Services
Technical & Infrastructure SEO
- Site speed & Core Web Vitals
- Crawl budget optimization (especially for large sites)
- Indexation & canonical logic
- Sitemap, robots.txt, schema, pagination fixes
Strategic Keyword Mapping
- Pain-point and solution-based keyword research
- Mapping TOFU/MOFU/BOFU intent across funnel
- Avoiding overlap with paid search/brand bidding conflicts
Content Strategy & Execution
- Authority-driven blog topics & solution-based landing pages
- SEO briefs that align with buyer personas & sales goals
- Whitepapers, thought leadership, pillar pages, and topic clusters
Conversion Path Optimization
- CRO testing on key SEO pages
- Integration with HubSpot, Salesforce, Marketo
- UX audits for quote/demo/lead-gen forms
Reporting & Attribution
- MQL/SAL/SQL visibility in Google Looker dashboards
- Keyword-driven funnel performance tracking
- Monthly strategy reviews with sales + marketing alignment
Our Advantage
| Feature | Us | Other SEO Agencies |
|---|---|---|
|
Full-funnel tracking |
Yes |
Rarely |
|
Sales-marketing alignment |
Every project |
Not a priority |
|
Custom dashboards |
Always |
Generic reports |
|
Industry knowledge |
B2B-first experts |
Mixed bag |
|
Content quality |
Senior strategists |
Outsourced or templated |
Our SEO Process – Built for B2B Complexity
Discovery & Goal Alignment
We audit your site, content, and funnel. We align SEO goals to your actual sales targets.
Audit & Strategy
Technical SEO + content gap analysis + competitive benchmarking. Prioritised roadmap.
Implementation & Content Production
We roll out changes, create content, and optimise pages — with your devs, or ours.
Sales-Integrated Reporting
Our reporting includes MQLs, demo requests, organic attribution, and sales-qualified traffic.
Ongoing Optimisation
Every quarter, we refine based on results, algorithm updates, and your business shifts.
Australian Web Awards: SEO Winner 2021
Experience matters when it comes to choosing a Sydney SEO agency
18
years in business
1,700+
websites launched
40+
local experts
$6M+
ad spend managed
4.2
5.0
5.0
REAL REVIEWS FROM OUR CLIENTS
We’d done content for months with no results. Turns out half our site wasn’t even indexed. They fixed it, and we saw a 40% increase in traffic in 8 weeks.
Mark L.
Marketing Lead, SaaS Company
They spotted redirect chains and mobile issues we never knew existed. Worth every dollar.
Tanya P.
eCommerce Founder
Voted in The Australian Business Journal's Top 10 SEO Agencies to Watch.
One of the things that set Excite Media apart from the competition is the extraordinary quality of customer service and support they provide. This is a well-established Australian-based agency that has built quite a positive reputation.
The Australian Business Journal
Ready to Grow Your Business With SEO?
Let us help you get found by the right customers at the right time.
Frequently Asked Questions
We have professional experts around world.
Still Need Assistance?
- Help center
- Community
Do you work with in-house marketing teams?
Yes. We often serve as an extension of internal teams or the SEO branch of a larger marketing function.
What CRM and tracking tools do you support?
We integrate SEO with HubSpot, Salesforce, Marketo, Pardot, Zoho, GA4, and Looker.
Can you help with lead scoring or MQL definitions?
Absolutely — our SEO and operations teams collaborate on CRM strategy and lead routing.
How long until we see results?
Initial uplift in 30–60 days, pipeline impact typically within 3–6 months depending on your cycle length.
What does your monthly package include?
Auditing, on-page SEO, technical SEO, backlink outreach, content support, and monthly reporting.
