AI SEO & Generative Engine Optimization (GEO) - Future Proof Your Visibility
Your site may look good—but is it speaking Google’s language?
Stay ahead of the curve with AI-powered SEO strategies
Optimise for SGE, ChatGPT, Perplexity, and other AI-driven platforms
Capture emerging search visibility before your competitors do
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What Is Generative Engine Optimization (GEO)?
Generative engines like Google SGE, ChatGPT, Perplexity, and Bing Copilot are changing how users get answers. Instead of showing links, these tools generate answers — and cite the sources they pull from.
Generative Engine Optimization (GEO) is the practice of making your content visible, trustworthy, and frequently cited by these AI platforms.
Why AI SEO Now?
- Traditional SEO visibility is shrinking (SGE often removes #1–10 rankings entirely)
- Chatbots now answer user queries directly — and link to sources
- AI assistants are being used for product discovery, research, and decision-making
- If your brand isn’t showing up in these generated answers — you’re invisible
We're an award-winning digital marketing agency
We’re proud to be an award-winning SEO agency. In 2021, we won an ‘SEO Effectiveness’ award from the Australian Web Awards; in 2024, APAC Insider awarded us ‘2024 Best SEO Digital Marketing Agency’; in the same year, our SEO campaign for Search it local took home a Web Excellence Award.
What Our AI SEO & GEO Strategy Covers
Structured, Machine-Friendly Content
- Use schema, entity tagging, and NLP best practices
- Content built to be ingested and re-used by LLMs (Large Language Models)
Brand Authority & Trust Signals
- Digital PR and authoritative backlinks
- Consistent data across high-trust sources (Wikidata, Crunchbase, LinkedIn, press)
AI-Focused Content Optimization
- Build “answer-level” content (not keyword-stuffed articles)
- Train AI assistants to cite your content — through prompt engineering and answer framing
Generative Engine Monitoring
- Track brand citations in SGE, Perplexity, You.com, Bing Copilot, and ChatGPT
- Discover “zero-click” visibility and missed opportunities
Multi-Modal GEO Readiness
- Optimize for voice, featured snippets, images, and conversational AI use cases
- Integrate video, charts, and tools AI engines can parse
Results We’re Already Seeing
| Client Type | Result | Timeline |
|---|---|---|
|
SaaS Company |
Featured in 3 SGE answers for core keywords |
Google SGE |
|
eCommerce Retailer |
Cited in 8 ChatGPT Plus queries via browsing |
ChatGPT (Web) |
|
Fintech Client |
Top source cited in Perplexity summary pages |
Perplexity.ai |
Platforms We Optimise For
- Google Search Generative Experience (SGE)
- ChatGPT (with browsing)
- Perplexity.ai
- Bing Copilot
- Brave AI Search
- You.com
Who This Is For
- Brands tired of chasing shrinking blue link space
- SaaS, B2B, and eCommerce businesses ready to lead in AI-first discovery
- Marketing teams investing in AI content and looking to structure it right
- Agencies wanting to future-proof their SEO retainers
What Makes Us the AI SEO Partner You Want
| Feature | Our Agency | Standard SEO Agency |
|---|---|---|
|
Generative Engine Monitoring |
Yes |
No |
|
AI Visibility Dashboards |
Custom Looker setup |
Basic GSC/GA reports |
|
Prompt-based Content Framing |
Expert-level delivery |
N/A |
|
Citation Engineering |
For SGE/Perplexity |
Not offered |
|
AI + Human SEO Blend |
Built into workflows |
Keyword-only mindset |
How Our GEO & AI SEO Process Works
Audit & AI Visibility Report
Where are you showing up? Where are competitors cited? What content are LLMs pulling?
Authority Mapping
Are your brand signals strong enough to be cited? Are you indexed in the right ecosystems?
Content Re-Engineering
Revise and reformat content to align with how AI reads, parses, and prioritizes information
Structured Optimization
Use schema, structured data, and prompt-ready layouts to maximize AI parsing
Monitor, Adapt, Scale
Monthly reports show AI citations, SGE positioning, and prompt performance.
Australian Web Awards: SEO Winner 2021
Experience matters when it comes to choosing a Sydney SEO agency
18
years in business
1,700+
websites launched
40+
local experts
$6M+
ad spend managed
4.2
5.0
5.0
REAL REVIEWS FROM OUR CLIENTS
We’d done content for months with no results. Turns out half our site wasn’t even indexed. They fixed it, and we saw a 40% increase in traffic in 8 weeks.
Mark L.
Marketing Lead, SaaS Company
They spotted redirect chains and mobile issues we never knew existed. Worth every dollar.
Tanya P.
eCommerce Founder
Voted in The Australian Business Journal's Top 10 SEO Agencies to Watch.
One of the things that set Excite Media apart from the competition is the extraordinary quality of customer service and support they provide. This is a well-established Australian-based agency that has built quite a positive reputation.
The Australian Business Journal
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Frequently Asked Questions
We have professional experts around world.
Still Need Assistance?
- Help center
- Community
What is Generative Engine Optimization exactly?
It’s the process of making your content structured, trusted, and machine-readable so that AI platforms use it as source material in their generated answers.
Do I need to abandon traditional SEO?
No — this builds on SEO best practices, but adapts them for how AI engines deliver results now and in the future.
Can you help recover from AI content dilution?
Yes. We blend expert-written content with AI augmentation — and audit your content’s originality and value to AI systems.
Can you work with our in-house content or AI teams?
Absolutely. We integrate well with internal writers, devs, and AI experimenters.
What does your monthly package include?
Auditing, on-page SEO, technical SEO, backlink outreach, content support, and monthly reporting.
