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Are You a Business Owner?
Gold Coast SEO experts reveal everything a business owner needs to know about SEO...
Read on to have your SEO questions answered… without the usual technical fluff.
We will look at the world of SEO from the eyes of a business owner… YOU… and reveal everything that you need to know to be informed enough to grill the next SEO agency you want to hire.
You’ll get an answer to what SEO is, how SEO works, the most important aspects of SEO, if SEO really is worth it for your business.
Ready to look at the SEO world through the eyes of a business owner?
Let’s begin.
What is SEO?
SEO is the acronym for “Search Engine Optimisation”. Quite a mouthful, we know. It is the process of improving the visibility and ranking of your website and its content on search engines like Google, Yahoo and Bing.
You might be wondering, out of these 3 major search engines, which one do you focus your attention on?
The answer is… Google.
You see… Google dominates the search market. 92% of Internet users use Google to find something online.
Our guess… The moment you want to find something you want, you “Google it”. If you want to learn something, you “Google it”. If you want to buy something, you research it. And where do you go for your research? Google.
That’s proof right there… from your very own experience.
You are using it. We are using it. Everyone is using it. And this is why, ranking high on Google must be your TOP priority if you want to get more visitors to your website.
After all, more visitors = more sales.
Now, how high is good enough on Google?
Ranking on the first page. Right?
Well, yes. But only if you want to give up on 70% of your potential customers. The REALITY is… 70% of users NEVER click beyond the first 5 results on Page 1 of Google.
Forget the 2nd page.
You don’t actively go to the 2nd page, do you? If our guess is correct, you click on one of the top results on Google. And that’s what everyone is doing.
So, your aim as a business MUST be to rank on that top 5 results of Page 1 in Google.
Now, that brings us to a question…
How Long Does SEO Take?
Frankly, that is a difficult question to answer.
There are many factors that affect how long it takes for your website to rank on top 5 results of Page 1.
You may want to click the button below and book a FREE strategy session with our SEO experts to get a customized plan for your business and website.
Now, as a rough estimate, we can say that it takes anywhere from 3 months to 12 months. Yes, it is a big jump, a big gap.
Here’s why… the methods SEO, the state of your website, the competition for keywords, experts use determine your success on Google ranking.
Let’s start by talking about methods SEO experts use to rank your website high on Google.
Introducing… Off-page SEO, On-page SEO, Technical SEO.
You may have heard about these but the technical jargon bored you. So, here’s a brief description of each MINUS the technical jargon.
Off-Page SEO
Without the technical terms and what goes on in the back… Off-Page SEO is a method used by SEO experts to convince Google that your website is trustworthy, is valued by other websites, and is an authority in your industry. Building backlinks is a popular method we use to convince Google that your website is trustworthy, valuable and an authority in your industry.
On-Page SEO
As a business owner, On-Page SEO means optimising your website to make it easy for Google to read and understand your website.
When Google reads and understands your website, it gets a good idea of what your website is about. And combine that with link building, Google begins to see proof that your website is worthy of a high ranking.
But Google is not human. All it understands is code. And this is where Technical SEO comes in.
Technical SEO
This is how SEO experts make Google understand your website’s code and make it as easy as possible for Google to read and understand your website.
If reading and understanding your website is hard, Google is not going to trust your website.
And…
NO TRUST = NO RANKING.
Your SEO experts will handle these aspects for you. But getting back to the original question… based on these factors it will take anywhere between 3 months to 12 months for your business to rank on Google’s top 5.
Now that you know more about the methods SEO experts use… there’s something else that you NEED to understand for your website to rank high consistently.
Meet SEO keywords.
What Are SEO Keywords?
Imagine this… your business focuses on roof repairs. You don’t want people looking for plumbing services or lawyers or life coaches to come to your website.
That would be a waste of time. You only want to attract people who are interested in roof repairs.
This is where SEO keywords come in. These are phrases and words that tell Google what kind of people to send to your website.
And this is the most important aspect of succeeding in SEO. Researching and finding the right keywords for your website.
Without using the right keywords for your business, you’re leaving a lot of business on the table. You are literally losing customers.
You can do your own keyword research but chances are, you will only be doing “surface level” research.
To rank high on Google, you need to know everything about your competitors, your customers and what they are looking for.
This is where Search It Local, your Gold Coast SEO experts come in. Book your free, no obligation strategy session with our SEO experts and get ready for a boost to your website traffic. Click the button below.
SEO methods. Check.
Keywords. Check.
Okay… we have said that SEO is important. We have said that SEO can skyrocket your website traffic. BUT…
Is SEO Really Worth It?
Frankly. SEO is a slow process.
We were not kidding when we said it takes anywhere from 3 months to 12 months to rank high on Google. And to make a proper return on your SEO investment, it is going to take another 6 to 9 months.
We are talking about a commitment of at least a year or two for SEO to really start working wonders.
But when SEO is done properly, when SEO starts to gain traction… it is the best way to generate traffic to your website and increase sales.
And this is more true than ever before. Why?
Because ad spend is going up. A lot.
That means the competition for attention online is only going to get fiercer and the cost of ads are only going to go up.
Organic traffic (traffic from Google) will become increasingly valuable as it becomes harder and more expensive to get people to your website.
This is not some “pie in the sky” prediction. This is happening right now. And businesses that don’t have a solid SEO strategy are going to be left behind.
What does that mean for you?
It means that if you are not doing SEO right now, you are at a disadvantage. Your competitors are ranking higher than you. They are getting more traffic than you and they are making more sales than you.
Now is the time to invest in SEO and get ahead of your competition while you still can.
How to tell if your search engine optimisation campaign is working
Increase
Rankings
More Organic Traffic
Increase
Organic Traffic
More calls/web Forms
Increase
Call/Web Forms
Increased Sales
Increase
Sales
Increased Revenue
More Organic Traffic
More calls/web Forms
Increased Sales
Increased Revenue
BUT Remember this is not a quick fix.
Are you prepared to commit to the process?
It takes time, dedication and perseverance. From us and from you.
This is a partnership and we want to make sure you are getting the most out of it. We want to see your business succeed just as much as you do.
This is not to say that if you are not prepared for the long haul then do not bother. We just want to make sure you know what you are signing up for.
Because at the end of the day… we only want what is best for your business. And if SEO is not it, then we will be the first ones to tell you.
No hard feelings.
If you are not prepared for that, then perhaps SEO is not the right solution for your business at this time.
But if you are willing to commit and see this through, then we would love to have you on board.
Frequently Asked Questions
We get a lot of questions about SEO. And we’re happy to answer them.
If you have any other questions that are not answered here, feel free to book a free strategy session with us and we will be more than happy to chat with you.
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There are a lot of “cowboys” out there who will promise you the world and deliver nothing. We are a team of qualified professionals who have a proven track record in delivering results.
We are confident in our ability to deliver results and we are not afraid to put our money where our mouth is.
If you aren’t ranking on the first page for keywords we have agreed on within the first 3 months, we will work free till you are there.
We are also honest and upfront with our clients. If we don’t think SEO is right for your business, we will tell you. We only want what is best for you and your business.
No. SEO is an ongoing process. Once you stop investing in SEO, your website will start to slip in the rankings.
To maintain your rankings, you need to keep investing in SEO. We recommend setting aside a budget for SEO every year.
This is a difficult question to answer because it depends on the competitiveness of your industry, the size of your website and your goals.
But on average, you can expect to pay anywhere from $500 to $5000 per month for quality SEO services.
You can try to do SEO on your own but we wouldn’t recommend it. It is a time-consuming and complex process.
To do it properly, you should be prepared to invest at least 10 hours per week. And that is if you already know what you are doing.
If you are starting from scratch, then you can expect to spend even more time on it. 20 hours or more.
Truthfully, your time is better spent running your business and doing what you do best. Leave the SEO to us, the experts.
Comparisons of the best SEO companies in Australia
Search It Local
- Keyword research
- Competitor Analysis
- Monthly reporting
- Website SEO Audit
- SEO account manager
- Google algorithm monitoring
- Goal tracking
- Free SEO consultation
- SEO ROI Calculator
- SEO ‘Quick Wins’ optimisation
- Broken link repair
- Competitor backlink analysis
- Backlink outreach
- Quality link building
- 90 Day SEO Guarantee
Other Australian SEO Agencies
- Keyword research
- Competitor Analysis
- Monthly reporting
- Website SEO Audit
- SEO account manager
- Google algorithm monitoring
- Goal tracking
- Free SEO consultation
- SEO ROI Calculator
- SEO ‘Quick Wins’ optimisation
- Broken link repair
- Competitor backlink analysis
- Backlink outreach
- Quality link building
- 90 Day SEO Guarantee
So, What Is The Take Home Message Here?
SEO is the best way to generate long term, sustainable traffic to your website. But it takes time and effort. If you’re not willing to invest in it, then it’s not worth it.
But if you are willing to put in the work, then SEO can start working wonders for your business.
Still have more questions? We’d love to chat with you. We will take a look at your business and your goals and come up with a tailor made solution for your business.
At Search It Local, we have a team of Gold Coast based SEO experts who are passionate about helping businesses succeed online.