Unlock Your Growth Potential With Google Ads.
Not Sure How Much You Should Spend?
We’ll show you exactly how much to invest — and what results you should expect — before you spend a single dollar.
Worried It Might Not Work?
We’ll run live ROI simulations using real data so you can see if your Google Ads campaign will actually make money before you commit.
No Idea What Your Competitors Are Doing?
We’ll break down what your top competitors are running, what’s working for them, and how to beat them at their own game.
Struggling to Get People to Convert?
We’ll review your offer and landing page to make sure clicks turn into paying customers.
Tired of Wasting Money on Google Ads?
We’ll show you what most business owners get wrong — and how to stop throwing money at ads that don’t work.
Learn Why People Aren’t Converting
We’ll review your offer and landing page to make sure clicks turn into paying customers.
Need a Clear Plan to Grow?
Walk away with a simple, step-by-step plan — the right keywords, targeting, and offers that actually make you profit.
Enter your info — we’ll fix what’s holding you back.
We run a landscaping company and have had periods where we’ve worried about getting work. This is where we employed SIL to do our SEO and website and now we have so much work we are turning clients away!
We couldn’t be happier with the work SIL has been doing for us. We highly recommend working with this business, its been an absolute pleasure to work with these guys!
Freya Brown
EVO Landscaping
Before speaking with Chris from Search It Local, I’d tried all manner of ways to get extra clients. From personal approaches to networking groups. I’d even spent $15,000 with another agency that just didn’t get who I was or how my industry functioned. Since joining the Search It Local family (working mainly with
Sam), the results have been amazing. My turnover is the highest it’s ever been. They took the time to understand my needs and those of my clients. The results speak for themselves.
Tim Elliot
The Real Estate Valuer
I have been working with Search It Local since June, and the results have been outstanding. My website has gone from a frustrating 25-second load time to just 2.5 seconds — a tenfold improvement! After being left in poor shape by a previous SEO company, the team at Search It Local, especially Joe (Account Manager), David (Web Developer), and Chris (Digital Marketing Strategist), have worked tirelessly to turn things around.
Alessandro Barbosa
All Art and Mirrors
My family and I have been working with ‘Search It Local’ since June this year, and the experience has been fantastic. Sam has been incredible to work with – he’s always quick to respond, genuinely listens to what we want, and offers great suggestions to improve our website. He takes the time to ask questions about our service and explains things in a way we can understand, even when the tech side goes over our heads! Highly recommend both the company and especially Sam for his professionalism and friendly approach.
Karley Jade
Ferntree Gully Childcare
What is Google Ads
and How Does it Work?
Imagine showing up right when your ideal customer is searching for exactly what you sell. That’s the power of Google Ads. Originally launched as AdWords back in 2000, it’s evolved into the most advanced advertising platform on the planet — one that puts your brand in front of people ready to take action.
Instead of shouting into the void, you’re appearing where intent already lives — on Google Search, YouTube, Gmail, and millions of partner sites. And with its pay-per-click model, you only pay when someone actually clicks.
No wasted impressions. No guesswork. Just traffic that converts.
Behind the scenes, Google’s AI and machine learning are constantly working to outsmart the competition — testing bids, refining targeting, and stretching every dollar further. Combine that with crystal-clear analytics and conversion tracking, and you’ve got full control over what’s working, what’s not, and where to scale next.
Google Ads isn’t just another marketing channel — it’s the growth engine behind the brands dominating search today.
These Success Stories Started with a Audit
Why Choose Google Ads
for Your Business?
Experience the power of the world’s largest online advertising platform with benefits that transform how you reach new customers.
- Massive Reach Across All Google Properties – Access over 8.5 billion daily searches across Google Search, YouTube, Gmail, and thousands of partner websites where your potential customers spend their time.
- Precision Targeting That Finds Your Ideal Customers – Decide on the most relevant audiences and targeting options for your goals. Target audiences by location, demographics, interests, and search behavior using advanced AI optimization that gets smarter with every campaign.
- Pay Only When It Works – Control costs with pay-per-click pricing where you only spend money when someone clicks your ad or takes action, unlike traditional advertising where you pay regardless of results.
- Instant Visibility on Search Results – Appear at the top of Google Search results immediately, giving you a competitive advantage while SEO efforts take months to show results.
- Complete ROI Transparency – Track every click, conversion, and dollar spent with detailed analytics that show exactly which ads drive revenue for your business.
ABOUT US
We Don’t Stop at Leads
We Build Businesses.
Most businesses don’t fail from lack of effort — they fail because their marketing stops short. . Agencies chase clicks, not conversions. Reports look good, but leads go nowhere, leaving business owners guessing what actually worked.
You’ve seen it before — campaigns that promise growth but deliver
confusion. No ROI clarity. No link between marketing and sales. No one who truly understands your business or your customers. It’s costly, frustrating, and unsustainable.
We’re not your typical agency — we build growth systems, not just
campaigns. From CRM setup to ROI tracking, sales training to content that sounds like you — every strategy is designed to connect, convert, and grow your business long term.
We don’t just drive clicks — we help you become the go-to name in your industry. . Because real growth isn’t a one-off. It’s a system.
How Google Ads Works?
Transform your business growth in four simple steps, designed to get your ads running and generating results quickly.
Step 1: Set Up Your Campaign in Minutes
Create your google ads account, choose your marketing goals (sales, leads, website traffic), and define your target audience. The platform guides you through campaign setup in under 30 minutes, even if you’ve never run online ads before.
Step 2: Select Keywords and Smart Bidding
Choose relevant search terms that specifically match what your customers are searching for when looking for your services. Set your maximum amount you’re willing to pay per click, then let Google’s AI optimize your bidding to get the best results within your budget.
Step 3: Launch and Monitor Performance
Your search ads go live immediately and start being displayed when people search for your keywords. Ads are displayed on the search results page and across other Google properties. Track real-time performance metrics and let automated optimizations improve your ad rank, which is determined by factors such as quality score and maximum bid, to enhance your visibility across search engines.
Step 4: Scale What Works
Use conversion data and Google’s recommendations to improve ad performance. Expand successful google ads campaigns, adjust budgets, and test new ad types to maximize your return on investment.
Understanding Google Search
Every day, billions of people type their next purchase, problem, or idea into Google. The question is — will they find you when they do?
Google Search Ads sit right at the crossroads of intent and opportunity. They appear exactly when someone’s ready to act — before they’ve scrolled, clicked, or even compared competitors. That’s the kind of visibility SEO alone can’t deliver overnight.
Your ad’s position isn’t luck — it’s precision. Google ranks ads based on keyword relevance, ad quality, and smart use of extensions that make your message stand out. Nail those, and your brand climbs straight to the top of search results where conversions happen first.
By optimising your campaigns for Google Search, you don’t just show up — you show up for the right people, at the right moment. It’s a targeted, data-driven approach that turns searches into site visits, visits into sales, and sales into growth you can measure.
Google Search Ads aren’t just another channel. They’re your direct line to intent — and intent is where revenue lives.
Your Growth Starts With the Right Strategy
Google Campaign Type Selection
Every winning Google Ads strategy starts with one simple choice: picking the right campaign type.
It’s the difference between shouting into the void and speaking directly to your next customer.
Search campaigns put you in front of people right now looking for what you sell — the instant traffic and conversions every brand dreams of.
Video campaigns, meanwhile, turn heads and build trust fast, using the power of storytelling on YouTube and beyond. And for eCommerce brands? Product listings let your inventory do the talking — complete with images, prices, and direct links that drive ready-to-buy customers straight to checkout.
The secret isn’t just running ads — it’s aligning your campaign with your goals. Whether you’re chasing leads, scaling sales, or growing brand recognition, Google Ads gives you the flexibility to reach the right people at the right moment.
Nail that match, and your ROI doesn’t just rise — it compounds.
Why 100+ Aussie Businesses Trust Us to Drive Real Growth
All-in-One Growth System
We connect every part of your growth engine — from marketing and CRM setup to sales training and conversion optimisation.
Custom Strategies
Your business is unique, so your marketing should be too. We build every strategy from the ground up — tailored to your goals, audience, and industry.
Built for Long-Term Growth
We focus on strategies that compound over time, not short-term gimmicks.
Clear ROI Tracking
No more guesswork or vague reports. We track every lead from the first click to the final sale, showing you exactly what’s delivering results.
Creating a Google Ads Campaign: From Setup to Sales
Building a Google Ads campaign isn’t complicated — but doing it right is what separates clicks from customers.
It all starts with clarity: know your goal, set your budget, and choose the campaign type that fits. Search ads for instant traffic. Video ads for awareness. Product listings for conversions that happen right on the results page.
Then comes the strategy. Keyword research is your foundation — find what your audience is already searching for and meet them there. Next, write ad copy that does more than fill space — it should stop the scroll, highlight your edge, and make clicking irresistible. Add ad extensions like phone numbers, sitelinks, and special offers to earn more real estate and attention on the results page.
Think of it like this: if someone in Syndey searches “best hotel near me,” and your ad shows up with a great offer, a click is almost guaranteed. That’s the power of precision targeting done right.
Each campaign becomes smarter over time as Google’s AI learns what converts best — letting you fine-tune spend, performance, and ROI with complete visibility. Done well, Google Ads doesn’t just bring traffic; it builds momentum, drives revenue, and turns your brand into the first answer customers find when they need you most.
Your All-in-One Marketing System for Leads and Growth
Technical SEO
Behind every great website is smarter code. We fix crawl issues, speed, and structure — so search engines actually find you.
Website Development
Fast, functional, and future-proof. Our developers build with precision so your site performs flawlessly across devices.
Local SEO
Be the first name people see near them. Optimise your map, reviews, and listings — and own your local search results.
Link Building
Quality links, not just quantity. We build authority through strategy — earning placements that actually move rankings.
Google Ads
Instant visibility. Immediate results. We create data-driven campaigns that turn clicks into real customers.
Paid Social
Stop scrolling, start converting. We create ads that grab attention and turn impressions into loyal followers.
Exploring The Different Types of Google Ads
No two customers are the same — and neither are the ways you can reach them. Google Ads gives you a suite of campaign types designed to meet your audience wherever they are in their buying journey.
Search ads put your business front and centre when intent is at its highest — right as users type in the products or services you offer.
Display ads expand your presence across millions of partner websites, keeping your brand visible long after the first click. Video ads, meanwhile, let you tell your story — building emotional connection and trust through YouTube’s massive audience.
Then there are product listings — highly visual, high-intent placements that let shoppers browse, compare, and buy straight from Google’s search results. It’s shopping made simple, and it converts.
The magic lies in mixing and matching the right formats for your goals. Whether you’re chasing sales, building awareness, or deepening engagement, Google Ads gives you the flexibility to design campaigns that don’t just reach — they resonate.
Proudly Partnered With
Performance Max: The Future of Google Ads Optimization
Performance Max takes everything Google knows about your audience and turns it into results. It’s not just another campaign type — it’s your personal ad engine powered by machine learning and real-time data.
You set the goal — more sales, more leads, more visibility — and Performance Max runs the play. It automatically tests headlines, visuals, bids, and placements across Google Search, YouTube, Gmail, and beyond, learning which combinations deliver the best return.
Instead of juggling dozens of manual optimisations, you get one unified campaign that adapts on its own — faster, smarter, and more efficient with every click.
The outcome? You spend less time guessing and more time scaling what works.
Performance Max isn’t the future of advertising — it’s the standard for brands that refuse to waste a dollar on “average.”
Local experts who care about your growth
David Hamann
Sofia Bingham
Joe Mclntyre
Georgia Langley
What Makes Google Ads Different?
Not all advertising platforms are created equal — and Google Ads proves it. It’s more than a place to run ads; it’s a precision-engineered ecosystem built to put your brand in front of the right people, at the right time, with unbeatable efficiency.
Performance Max Campaigns
This isn’t just automation — it’s evolution. Performance Max uses Google’s AI to run your ads across Search, YouTube, Display, Gmail, and more — all from one campaign. It learns, adapts, and expands your reach automatically, so your message finds the perfect audience without the manual guesswork.
Smart Bidding Technology
Every click has a story. Smart Bidding reads millions of data points — device, location, time, intent, and even seasonality — and adjusts bids in real time. The result? You spend less chasing impressions and more converting high-value customers who are ready to buy.
Complete Google Ecosystem Integration
Google Ads isn’t an island. It plugs seamlessly into Google Analytics, Business Profiles, and Google Play to create a unified system that tracks every step of the customer journey — from first search to final sale. No gaps, no silos, just clear visibility and measurable growth.
Unmatched Audience Insights
When you run Google Ads, you’re not guessing who your audience is — you know. Backed by Google’s first-party data and behavioural insights, you can target, refine, and retarget with a level of precision other platforms can’t touch.
Global Compliance and Reach
Operate anywhere with confidence. Google Ads meets strict international advertising standards, keeping your campaigns compliant across major markets like Canada, France, and beyond — while still scaling your message worldwide.
Google Ads doesn’t just compete — it dominates. Because when every click counts, precision is everything.
Google Ads vs. SEO – What’s Right for You?
| Feature | Google Ads | SEO |
|---|---|---|
|
Speed |
Immediate traffic |
Long-term growth |
|
Cost |
Pay-per-click |
Free clicks (after ranking) |
|
Targeting |
Highly specific |
Broad relevance |
|
ROI Measurement |
Easy to track |
Takes time to attribute |
|
Ideal For |
Promotions, new launches |
Evergreen visibility |
Best approach? Use both. Get instant leads from Google Ads while building long-term organic traffic with SEO.
Google Ads Pricing & Investment
- Starter Budget – Begin with as little as $100/day to test keywords, audiences, and ad variations without heavy upfront investment.
- Growth Investment – Most small to mid-sized businesses thrive between $1000–$2,500/month, gathering valuable data to scale high-performing campaigns.
- Enterprise Scale – Established brands often invest $10,000+ monthly across multiple campaign types to dominate competitive market categories.
- Pay-Per-Click (CPC) Model – Only pay when someone clicks your ad. Average costs range from $1–$4 per click, depending on your industry and keyword competition.
- Cost-Per-Acquisition (CPA) Option – Set your target cost per lead or sale, and let Google’s AI optimise bids and placements to hit your goals within budget.
- Zero Setup Fees – Create your Google Ads account free, with no monthly minimums, contracts, or penalties for pausing or adjusting campaigns.
With Google Ads, you control the spend, the strategy, and the speed of your growth — all with full transparency and no surprises.
Frequently Asked Questions
A team of experienced marketers who care about your growth.
How quickly can I see results from my ad campaign?
Your ads typically appear within 24 hours of approval and start generating traffic immediately. Meaningful performance data becomes available within 2-4 weeks as Google’s AI learns your audience preferences.
What kind of results can I expect with professional management?
Our clients often see stronger click-through rates, lower cost-per-click, and higher conversion rates thanks to expert targeting, ad copy optimisation, and continuous A/B testing — all tailored to your goals and budget.
How do you make sure my ads reach the right audience?
We use advanced targeting that combines search intent, demographics, location, and device behaviour. Every campaign is custom-built to reach people actively looking for your product or service — not just anyone scrolling by.
Can small businesses compete with larger brands on Google Ads?
Absolutely. Google’s ad system rewards relevance, not budget size. With the right strategy and expert campaign management, small businesses can outperform big competitors by delivering more targeted, higher-quality ads.
What if my ads don’t perform well at first?
That’s exactly where optimisation comes in. We monitor every campaign daily, refining bids, keywords, and creative based on live data. No guessing, no wasted spend — just continual improvement until your results scale.
How do you track performance and ROI?
We use full-funnel conversion tracking to show exactly which keywords, ads, and landing pages generate leads or sales. You’ll see transparent reports in plain English — not confusing dashboards — so you always know where your money’s going.
How much should I invest in Google Ads?
Budgets vary by industry and goal, but most clients start between $500–$2,000 per month to gather meaningful data. We tailor spend to your objectives and scale once we’ve proven ROI — no lock-ins, no surprises.
What’s the difference between Google Ads and SEO?
SEO builds organic visibility over time. Google Ads delivers instant exposure — placing your brand at the top of search results while SEO gains traction. The best results come from using both together for short- and long-term growth.
How do you make sure my campaigns stay compliant with Google’s policies?
We follow all of Google’s ad policies and quality standards. Your campaigns are reviewed by certified specialists who ensure ad content, landing pages, and targeting meet compliance requirements — so you stay protected and approved.
Can I adjust or pause my campaigns anytime?
Yes. You have full flexibility to scale up, pause, or shift focus at any time. We work month-to-month with zero penalties, ensuring your campaigns adapt to your business goals and seasonality.
What makes your Google Ads management different?
We don’t set-and-forget. Every account gets hands-on management, real-time optimisation, and data-led strategy. You’ll work with certified specialists who treat your budget like it’s their own — focused on ROI, not vanity metrics.
How do I get started?
It begins with an audit. We’ll review your existing campaigns (or help you start from scratch), identify missed opportunities, and design a tailored strategy to reach your goals.
Get Started With Google Ads Today.
Stop losing potential customers to competitors and start capturing demand when people are actively searching for your products or services.
Let's Talk About
Growing Your Business
Have questions? Want to see how we can help?
Fill out the form and our team will be in touch shortly.
Stop wasting budget on campaigns that don’t convert.
Get clear reporting, real ROI, and transparent communication.
Partner with experts who grow your business — not just your traffic.
“I have been with Search It Local for around 3 months and we have already doubled our website traffic and sales.”
Mountain Hollow Ragdolls
Founder and CEO
Ready to Turn Traffic to Leads?
