Unlock Your Growth Potential with Google Advertising
Be the #1 Choice in Your Area
Instant Visibility: Appear at the top of Google search results when potential customers are ready to buy.
Targeted Campaigns: Ads built around your ideal audience, keywords, and location to maximise qualified leads.
Conversion-Optimised Landing Pages: Every click leads to a page designed to turn traffic into customers.
Smart Budget Management: Get more from your ad spend with data-driven optimisation and A/B testing.
→ Ready to turn more traffic into leads and sales? Fill out the form on the right to get your Google Ads strategy.
Trusted by these businesses
What Is Google Ads and How Does It Work?
Google Ads is a pay-per-click (PPC) platform that shows your ad to potential customers based on what they’re searching for. You only pay when someone clicks, making it a highly cost-effective way to advertise.
- Appear at the top of Google searches
- Show ads on YouTube, Gmail & partner websites
- Target by location, device, or intent
- Control budget & track every click
Start with a clear goal—whether that’s traffic, calls, leads, or sales—and tailor your keywords, ads, and landing pages around it. Add ad extensions (call buttons, sitelinks, reviews) to increase visibility and boost conversions.
We're an award-winning digital marketing agency
We’re proud to be an award-winning SEO agency. In 2021, we won an ‘SEO Effectiveness’ award from the Australian Web Awards; in 2024, APAC Insider awarded us ‘2024 Best SEO Digital Marketing Agency’; in the same year, our SEO campaign for Search it local took home a Web Excellence Award.
How to Set Up Your First Campaign
Step 1
Choose your campaign type (Search, Display, Shopping, or Performance Max)
Step 2
Set your daily budget and bidding strategy
Step 3
Define your target audience by location, demographics, and behavior
Step 4
Build keyword lists that match buying intent
Step 5
Write compelling ad copy with strong CTAs
Step 6
Launch, track, and refine based on results
“Our first campaign with Search It Local generated more than double the leads compared to our previous agency — and cost less.”
— Diana, Director at WattsUp Solar
Features of a High-Performing Google Ads Campaign
- Advanced keyword targeting with match types and negative keywords
- Geo-targeting to focus only on your service areas
- Conversion tracking for clear ROI measurement
- Ad scheduling to show ads during peak performance hours
- Remarketing to re-engage lost visitors
- Split testing to identify winning headlines and ad creatives
- Mobile-friendly landing pages optimised for leads
Google Ads vs. SEO – What’s Right for You?
| Feature | Google Ads | SEO |
|---|---|---|
|
Speed |
Immediate traffic |
Long-term growth |
|
Cost |
Pay-per-click |
Free clicks (after ranking) |
|
Targeting |
Highly specific |
Broad relevance |
|
ROI Measurement |
Easy to track |
Takes time to attribute |
|
Ideal For |
Promotions, new launches |
Evergreen visibility |
Best approach? Use both. Get instant leads from Google Ads while building long-term organic traffic with SEO.
Client Success Story: Giant Invitations
Challenge: Increase online wedding invitation sales during the off-season.
Solution: We launched a targeted Google Ads campaign using seasonal keywords and dynamic product ads.
Result: 3.5x ROAS within the first 60 days, plus a 22% increase in email opt-ins.
Why Choose Search It Local for Google Ads Management?
Delivering supercharged SEO results means a lot of detailed work (but that’s what we’re here for). Here’s some of what’s involved:
Audit & Diagnosis
We crawl and audit your entire site. You’ll get a custom report that makes sense—even if you don’t speak code.
Prioritised Fix Plan
Not all issues are equal. We rank fixes by impact on traffic and rankings.
Implementation
We can implement changes directly or work alongside your dev team with detailed documentation.
Re-test & Monitor
Post-fix validation. We watch how Google reacts and fine-tune further.
Australian Web Awards: SEO Winner 2021
Experience matters when it comes to choosing a Sydney SEO agency
18
years in business
1,700+
websites launched
40+
local experts
$6M+
ad spend managed
4.2
5.0
5.0
REAL REVIEWS FROM OUR CLIENTS
We’d done content for months with no results. Turns out half our site wasn’t even indexed. They fixed it, and we saw a 40% increase in traffic in 8 weeks.
Mark L.
Marketing Lead, SaaS Company
They spotted redirect chains and mobile issues we never knew existed. Worth every dollar.
Tanya P.
eCommerce Founder
Voted in The Australian Business Journal's Top 10 SEO Agencies to Watch.
One of the things that set Excite Media apart from the competition is the extraordinary quality of customer service and support they provide. This is a well-established Australian-based agency that has built quite a positive reputation.
The Australian Business Journal
Ready to Grow Your Business With SEO?
Let us help you get found by the right customers at the right time.
Frequently Asked Questions
We have professional experts around world.
Still Need Assistance?
- Help center
- Community
What is Google Ads and how does it work?
Google Ads is a pay-per-click (PPC) advertising platform that displays your ad when people search for relevant terms on Google. You only pay when someone clicks, making it a cost-effective way to drive traffic, leads, and sales.
Is Google Ads right for small businesses?
Yes. Google Ads lets small businesses compete with larger brands by targeting local customers, specific keywords, and high-intent searches. With flexible budgets and trackable results, it’s one of the most scalable digital marketing channels.
How do I start a Google Ads campaign?
You’ll need to:
- Choose a campaign type (Search, Display, Shopping, or Performance Max)
- Set a daily budget and bidding strategy
- Define your audience by location, device, and demographics
- Select relevant keywords
- Write effective ad copy
- Launch, track, and refine based on performance
How does Google Ads compare to SEO?
- Google Ads provides immediate visibility and is ideal for promotions or launches.
- SEO takes time to build but provides free, long-term traffic.
The best strategy is to use both—Google Ads for quick wins and SEO for sustainable growth.
How do I track the success of my campaigns?
With Google Ads, you can track clicks, impressions, conversions, cost-per-lead, and return on ad spend (ROAS). We provide transparent monthly reporting so you always know what’s working.
