Paid Social - LinkedIn Advertising
Be the #1 Choice in Your Area
Target Real Decision-Makers: Reach business owners, executives, and industry professionals who matter most to your growth.
B2B Lead Generation: Drive high-quality leads with ads tailored to job titles, industries, and company sizes.
Thought Leadership Campaigns: Build credibility and brand awareness with Sponsored Content and Message Ads.
Conversion-Ready Landing Pages: Every click leads to a page optimised to turn interest into action.
→ Ready to turn more traffic into leads and sales? Fill out the form on the right to get your Linkedin Ads strategy.
Turn Clicks Into Clients with Strategic LinkedIn Advertising
LinkedIn is where business happens. And with over 740 million professionals using the platform, it’s the smartest place to reach decision-makers and high-value B2B audiences.
At Search It Local, we help service-based businesses turn ad spend into quality leads through data-driven LinkedIn campaigns.
Start connecting with the people who matter most to your business.
Why Choose LinkedIn Ads?
LinkedIn stands apart from other social platforms by offering unmatched targeting precision and professional intent.
01
Hyper-targeted ads by job title, company size, seniority & more
02
Ideal for B2B lead generation & account-based marketing
03
Professional environment = higher quality interactions
04
Variety of ad formats for every stage of the funnel
Your LinkedIn Ads Roadmap to Success
- Audience Research & Strategy – Define who you need to reach and how to speak to them.
- Ad Creation & Copywriting – Write compelling Sponsored Content, InMail, or Lead Gen Forms.
- Campaign Launch – Set targeting, bidding, and budgets for optimal ROI.
- Monitoring & Optimisation – Review performance weekly, run A/B tests, and scale success.
LinkedIn Ad Formats That Work
| Format | Description | Best For |
|---|---|---|
|
Sponsored Content |
Dynamic & Display Ads |
Thought leadership & brand awareness |
|
Sponsored InMail |
Personalised messages to inboxes |
Direct offers, event invites, lead gen |
|
Lead Gen Forms |
Pre-filled forms with LinkedIn profile info |
Seamless lead capture |
|
Dynamic & Display Ads |
Custom creatives on sidebar/banner areas |
Retargeting & broad visibility |
Case Study: From Cold Outreach to Warm Leads
Challenge
Sapphire Legal Recruitment
Goal
Low lead quality from cold emails and Facebook Ads
Solution
Sponsored InMail campaign targeting HR managers and partners
Results
63% increase in consultation bookings in 60 days
LinkedIn vs Facebook for B2B
| Platform | Audience Intent | Targeting Options | Lead Quality |
|---|---|---|---|
|
LinkedIn |
Professional & B2B focused |
Job title, seniority, industry, skills |
High-quality leads |
|
Facebook |
Consumer-focused |
Interests, behaviors, lookalikes |
Lower lead intent |
If you’re in the business of selling to businesses, LinkedIn is your most valuable ad channel.
Budgeting & ROI
You don’t need a massive budget to see big results.
- CPC & CPM models tailored to your goals
- Start with test campaigns and scale based on data
- We manage performance and budget efficiency weekly
LinkedIn Ads deliver results when every dollar is tied to clear targeting and strategic messaging.
Why Partner With Search It Local?
- Sydney-based experts who understand your market
- End-to-end campaign management & optimisation
- Transparent reporting dashboards with key metrics
- Proven track record in B2B lead generation
Success Stories How Feedback Drives Our Results
100+
We value your opinion: share your review with us
“The targeting options are amazing. Every enquiry now feels like it’s coming from the right person.”
Ella
Co-Founder at Sapphire Legal Recruitment
“From strategy to copywriting to optimisation, they made LinkedIn Ads feel effortless.”
Jackson
Founder at StratGrow
“Our cost per lead dropped by 36% after moving to LinkedIn Ads. Every lead is now a decision-maker.”
Matt
Director at Greenflow Consulting
Book Your Instagram Strategy Session
Let us help you turn your visual content into high-converting Instagram ad campaigns. Whether you want more traffic, leads, or online sales—our tailored strategies make it happen.
Frequently Asked Questions
We have professional experts around world.
Still Need Assistance?
- Help center
- Community
Why should I advertise on LinkedIn instead of other platforms?
LinkedIn is built for business. You can target users by job title, seniority, industry, company size, and more—making it the best platform for B2B lead generation. If you want to reach decision-makers, this is where they are.
Are LinkedIn Ads suitable for small or service-based businesses?
Absolutely. Whether you’re in consulting, SaaS, recruitment, or legal services, LinkedIn Ads let you connect with high-value prospects. You don’t need a huge budget—you just need a clear offer and the right targeting strategy.
What types of LinkedIn Ads work best for lead generation?
- Sponsored Content: Great for raising awareness and sharing thought leadership
- Sponsored InMail: Delivers personalised offers directly to users’ inboxes
- Lead Gen Forms: Captures leads without making users leave LinkedIn
- Dynamic & Display Ads: Useful for visibility and retargeting
We help choose the format that best aligns with your funnel and goals.
How do you target the right audience on LinkedIn?
We use LinkedIn’s detailed filters to target by job title, industry, seniority, skills, company size, and more. This ensures your ads are shown to the people who are most likely to buy—no wasted impressions.
Is LinkedIn more expensive than Facebook Ads?
Generally, yes. But the lead quality is much higher. With LinkedIn, you’re paying to reach decision-makers, not just browsers. The ROI is stronger when your offer is well-positioned and your audience is specific—which is exactly what we help with.
Do I need to write the ads or create visuals?
Nope. We handle copywriting, ad creative, and even A/B testing. Our in-house team creates campaigns that look professional, feel personal, and are designed to convert.
How do you measure LinkedIn Ads performance?
We track cost-per-click, cost-per-lead, conversion rates, and overall ROI. You’ll receive clear reporting dashboards and weekly reviews so you always know what’s working and what needs adjusting.