Paid Social - Instagram Advertising
Be the #1 Choice in Your Area
Visual Storytelling That Sells: Showcase your brand with stunning creatives that stop the scroll and spark action.
Targeted Reach: Connect with audiences by location, interest, and behaviour to reach real buyers — not just followers.
Shop-Ready Campaigns: Drive direct sales through Instagram Shop, Stories, and Reels.
High-Converting Ad Formats: Carousel, video, and story ads designed to highlight your best offers.
→ Ready to turn more traffic into leads and sales? Fill out the form on the right to get your Instagram Ads strategy.
Ignite Engagement with High-Converting Instagram Ads
Instagram is where people connect with brands that inspire, entertain, and offer real value. With over 1 billion active users and the power of Meta’s targeting engine, it’s one of the most effective platforms to drive awareness, leads, and conversions.
At Search It Local, we help service-based businesses create scroll-stopping campaigns with beautifully crafted Instagram ads that convert.
Why Instagram Advertising Works
Instagram isn’t just for influencers. It’s a marketing engine that helps businesses like yours build brand loyalty, showcase offers,
and turn engagement into sales.
01
Visual-first platform ideal for product and service promotion
02
Deep targeting based on demographics, interests, and behaviours
03
Seamless integration with Facebook & Meta Ads Manager
04
Supports brand, engagement, traffic & sales campaigns
Choose the Right Format for Your Goals
| Format | Description | Best For |
|---|---|---|
|
Photo Ads |
Single image ads in-feed |
Showcasing products, offers, or branding |
|
Carousel Ads |
Multiple scrollable images/videos |
Telling a story or highlighting features |
|
Video Ads |
Short-form video content |
Demonstrations, testimonials, storytelling |
|
Stories Ads |
Full-screen, time-limited ads in Stories |
Flash sales, limited offers, real-time CTA |
|
Reels Ads |
Lightweight video placements in Reels feed |
Trendy, high-engagement campaigns |
|
Collection Ads |
Shoppable ads with product tiles |
Driving sales directly from the platform |
Instagram Ads in Action: Real Client Results
Challenge
The Natural Edit Skincare
Goal
Increase sales during a seasonal campaign
Solution
Stories ads + Carousel combo with influencer UGC and swipe-up offers
Results
4.2x return on ad spend (ROAS) and 57% lift in new customer purchases
Create Content That Connects
Great visuals catch attention—but strategy holds it. Our team combines branded design, persuasive copy, and smart placement to keep your audience engaged and moving down the funnel.
- Match your brand voice and tone
- Feature real customers or UGC where possible
- Communicate clear benefits with every frame
- Include powerful, native-style CTAs (e.g. “Swipe to Book”)
Custom creatives, mobile-first formats, and consistent brand storytelling—that’s how we elevate your Instagram presence.
Smart Targeting = Better Results
Instagram uses the same powerful ad engine as Facebook, meaning your ads are backed by:
- Demographic Targeting: Age, gender, location, language
- Interest Targeting: Hobbies, lifestyle, influencers followed
- Behavioural Data: Recent purchases, app usage, site visits
- Lookalike Audiences: Reach people similar to your best customers
- Custom Audiences: Retarget visitors, leads, and past clients
Our experts help you navigate this landscape to deliver ads to people ready to take action.
Tracking What Matters
We go beyond vanity metrics. With Instagram campaign tracking and optimisation tools, we ensure your spend drives results.
- Full-funnel tracking: Reach, engagement, CTR, and conversions
- Campaign heatmaps & demographic insights
- Weekly A/B testing for creative, copy, and timing
- Budget control based on ROAS and cost per conversion
Why Choose Search It Local?
- Sydney-based team with proven Instagram ad experience
- Full campaign setup, creative design & daily management
- Performance-first approach to drive ROI
- Real partnerships, transparent reporting, zero fluff
Success Stories How Feedback Drives Our Results
100+
We value your opinion: share your review with us
“The reporting was so clear and helpful. We always knew what was working—and what needed refining.”
Tasha
Marketing Lead at Little & Co. Interiors
“The creatives were stunning—and the results matched. We’d tried Meta ads before, but this was next-level.”
Steph
Co-Founder at The Natural Edit
“Instagram gave us the visibility we were missing. Our lead volume tripled in under 30 days.”
Kelly
Director at Vita Wellness
Book Your Instagram Strategy Session
Let us help you turn your visual content into high-converting Instagram ad campaigns. Whether you want more traffic, leads, or online sales—our tailored strategies make it happen.
Frequently Asked Questions
We have professional experts around world.
Still Need Assistance?
- Help center
- Community
Why should I use Instagram Ads for my business?
Instagram is a visual-first platform with over 1 billion active users. It’s ideal for promoting services, building brand recognition, and driving real conversions—especially when your content is designed to stand out. We use Instagram’s advanced targeting tools to get your message in front of the right audience.
Are Instagram Ads effective for service-based businesses?
Yes. Instagram Ads aren’t just for eCommerce. Service businesses can use them to build trust, highlight their offering, and collect leads. With Story Ads, Reels, and Carousels, you can engage customers with content that feels native, not salesy.
What types of Instagram Ads should I use?
It depends on your goals:
- Photo Ads: Great for branding and offers
- Stories Ads: Ideal for real-time promotions
- Carousel Ads: Tell a story or show multiple services
- Reels Ads: Reach younger audiences with trending content
- Collection Ads: Useful if you have service bundles or multiple offerings
We help match your campaign to the right format for maximum impact.
How do you target the right audience on Instagram?
We use Instagram’s detailed targeting options to reach users based on demographics, interests, behaviors, and more. Whether it’s retargeting past website visitors or creating lookalike audiences, we ensure your ads are only shown to people most likely to convert.
Can Instagram Ads drive leads—not just likes?
Absolutely. While Instagram excels at engagement, our campaigns are designed for performance. We track leads, conversions, and return on ad spend—not just impressions or clicks. That’s what sets us apart.
Do I need to provide visuals or copy for the ads?
No need. We handle all creative direction, design, and copywriting in-house. We build branded, mobile-first ads that are optimised for engagement and conversions. You’ll get scroll-stopping creative without lifting a finger.
How do you track Instagram Ad performance?
We go beyond vanity metrics. We track every stage of your funnel—reach, engagement, clicks, conversions, and cost-per-result. You’ll get weekly updates, testing insights, and full transparency into what’s working and what’s being refined.