Paid Social - Facebook Advertising
Be the #1 Choice in Your Area
Targeted Reach: Get your message in front of the people most likely to buy — by location, interests, or behaviour.
Engaging Creative: Eye-catching visuals and scroll-stopping copy that grab attention in crowded feeds.
Full-Funnel Strategy: From brand awareness to retargeting, we build campaigns that move users toward conversion.
Data-Driven Optimisation: We test, track, and refine every ad to maximise ROI and lower your cost per lead.
→ Ready to turn more traffic into leads and sales? Fill out the form on the right to get your Facebook Ads strategy.
Turn Browsers Into Buyers with Strategic Facebook Advertising
Struggling to make Facebook Ads work for your business? You’re not alone. At Search It Local, we turn confusion into clarity—and clicks into qualified leads.
Facebook is one of the most powerful platforms for small businesses to reach local customers, build brand recognition, and generate real ROI. We specialise in service-based campaigns that drive results, no matter your budget.
What Is a Custom Landing Page and Why Does It Matter?
Custom landing pages are dedicated, campaign-specific pages built to convert. Unlike homepages, they focus on one clear action, eliminate distractions, and guide the user toward a single goal—whether that’s booking a call, filling out a form, or making a purchase.
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Target by location, age, interests, behaviour & more
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Perfect for local visibility and lead generation
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Cost-effective campaigns tailored to your goals
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Supports retargeting and customer re-engagement
Facebook Ad Formats Built to Perform
| Format | Description | Best For |
|---|---|---|
|
Image Ads |
Single images with strong copy |
Highlighting promotions or services |
|
Carousel Ads |
Multiple images/videos in one scrollable ad |
Showcasing products or service features |
|
Video Ads |
Engaging short-form video content |
Demonstrations, brand storytelling |
|
Collection Ads |
Product display + shopping integration |
E-commerce & service bundles |
|
Lead Ads |
In-app form submissions |
Collecting enquiries and lead info |
We help you choose the right format and design ads your audience won’t scroll past.
Facebook Ads in Action: Real Success Stories
Challenge
Low conversion rates from Google Ads landing pages.
Goal
Attract new local clients for group classes
Solution
Geo-targeted Lead Ads with mobile-first video creatives
Results
50% increase in class sign-ups and 34% lower cost-per-lead in 30 days
Laser-Focused Targeting That Converts
Facebook’s advanced targeting features mean your ads go further—literally and figuratively. We help you:
- Build custom audiences using email lists or website traffic
- Reach lookalike audiences similar to your top customers
- Use behavioural targeting based on purchase intent or device use
- Geo-target based on postcode or local radius for foot traffic
Local targeting meets global precision—perfect for service-based businesses wanting to grow their brand and lead pool.
From Setup to Sales: Your Facebook Ads Process
- Audience & Offer Strategy – Align messaging with buyer intent
- Creative Design & Copywriting – Branded, mobile-friendly visuals that convert
- Campaign Launch & A/B Testing – Maximise early results with structured testing
- Ongoing Optimisation – Weekly reviews and data-driven improvements
Every campaign is managed by our in-house experts—no outsourcing, no guesswork.
Facebook vs Google: Which is Better for Local Leads?
| Platform | Best For | Targeting Approach | Engagement Style |
|---|---|---|---|
|
Facebook |
Discovery & brand engagement |
Interest, behavior, demographics |
Visual, conversational |
|
Google |
Active searchers |
Keyword and search intent |
Text-heavy, direct response |
Why Choose Search It Local?
- Sydney-based team with Facebook Ads expertise
- Campaigns built for small business lead generation
- Performance-first focus with real results
- Transparent reporting and no lock-in contracts
Success Stories How Feedback Drives Our Results
100+
We value your opinion: share your review with us
“We’ve tried everything—Facebook Ads with Search It Local finally gave us real traction.”
Daniel
Head Coach at LuxeFit
“They understood our market and built a campaign that worked fast. Highly recommend.”
Karen
Owner at Coastal Cakeshop
Book Your Free Strategy Session
Ready to build a smarter, more cost-effective Facebook ad campaign? Let’s tailor a strategy that meets your goals, engages your audience, and delivers measurable results.
Frequently Asked Questions
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Still Need Assistance?
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How can Facebook Ads help my small business?
Facebook Ads let you target your ideal customers by location, age, interests, and behavior. Whether you’re trying to reach local clients or grow your brand online, Facebook’s tools help you generate real leads without wasting ad spend.
Are Facebook Ads cost-effective for service businesses?
Yes. Facebook Ads are one of the most budget-friendly ways to advertise locally. You can start small, test what works, and scale. We build campaigns that get you results without overspending.
What types of Facebook Ads work best for small businesses?
Lead Ads, Carousel Ads, and Video Ads tend to perform best. Lead Ads help you collect enquiries directly in the app, while Carousel and Video Ads showcase your services in a more visual and engaging way.
What’s the process for launching a Facebook Ads campaign with Search It Local?
We handle everything—strategy, design, setup, testing, and ongoing optimisation. You get a full-service team working to make sure your campaign delivers consistent results and improves over time.
What’s the difference between Facebook Ads and Google Ads for local businesses?
Facebook is ideal for building awareness and engaging potential customers based on interests and habits. Google works best for capturing people actively searching for your service. We often recommend starting with Facebook to build visibility and trust in your local market.
Do I need to provide my own creatives for Facebook Ads?
Nope. Our in-house team creates all your ad visuals and copy. We make sure your ads are mobile-friendly, branded, and designed to convert.
Can I target customers in a specific postcode or suburb?
Yes. We can target by postcode, local radius, or even specific suburbs. This kind of targeting ensures your ads only reach people who are likely to become your next customers.