Ignite Engagement with High-Converting Instagram Ads
Instagram is where people connect with brands that inspire, entertain, and offer real value. With over 1 billion active users and the power of Meta’s targeting engine, it’s one of the most effective platforms to drive awareness, leads, and conversions.
At Search It Local, we help service-based businesses create scroll-stopping campaigns with beautifully crafted Instagram ads that convert.
Book Your Free Instagram Strategy Session and find out how to grow your audience with campaigns designed to perform.
Boost your sales
Beat your competitors
🏆 Australian Web Awards: SEO Winner 2021
Counted on by these businesses
Why Instagram Advertising Works
Instagram isn’t just for influencers. It’s a marketing engine that helps businesses like yours build brand loyalty, showcase offers, and turn engagement into sales.
Key Benefits:
- Visual-first platform ideal for product and service promotion
- Deep targeting based on demographics, interests, and behaviours
- Seamless integration with Facebook & Meta Ads Manager
- Supports brand, engagement, traffic & sales campaigns
“Instagram gave us the visibility we were missing. Our lead volume tripled in under 30 days.” — Kelly, Director at Vita Wellness
Choose the Right Format for Your Goals
| Format | Description | Best For |
|---|---|---|
|
Photo Ads |
Single image ads in-feed |
Showcasing products, offers, or branding |
|
Carousel Ads |
Multiple scrollable images/videos |
Telling a story or highlighting features |
|
Video Ads |
Short-form video content |
Demonstrations, testimonials, storytelling |
|
Stories Ads |
Full-screen, time-limited ads in Stories |
Flash sales, limited offers, real-time CTA |
|
Reels Ads |
Lightweight video placements in Reels feed |
Trendy, high-engagement campaigns |
|
Collection Ads |
Shoppable ads with product tiles |
Driving sales directly from the platform |
We help you choose the right format and design ads your audience won’t scroll past.
We're an award-winning digital marketing agency
We’re proud to be an award-winning SEO agency. In 2021, we won an ‘SEO Effectiveness’ award from the Australian Web Awards; in 2024, APAC Insider awarded us ‘2024 Best SEO Digital Marketing Agency’; in the same year, our SEO campaign for Search it local took home a Web Excellence Award.
Instagram Ads in Action: Real Client Results
Client: The Natural Edit Skincare
Goal: Increase sales during a seasonal campaign
Solution: Stories ads + Carousel combo with influencer UGC and swipe-up offers
Results: 4.2x return on ad spend (ROAS) and 57% lift in new customer purchases
“The creatives were stunning—and the results matched. We’d tried Meta ads before, but this was next-level.” — Steph, Co-Founder at The Natural Edit
Create Content That Connects
We design ads that:
- Match your brand voice and tone
- Feature real customers or UGC where possible
- Communicate clear benefits with every frame
- Include powerful, native-style CTAs (e.g. “Swipe to Book”)
Custom creatives, mobile-first formats, and consistent brand storytelling—that’s how we elevate your Instagram presence.
We've had some serious success with SEO
Making our clients’ websites busier and their businesses more money with SEO is our favourite thing. We’ve had some really good SEO wins.
We work with businesses all over Australia 🦘
Our agency is based in Brisbane but we work with businesses anywhere in Australia.
- SEO Cairns
- SEO Gold Coast
- SEO Sunshine Coast
- SEO Brisbane
- SEO Melbourne
- SEO Perth
We’ve achieved really good results in these spaces 📈
From accountants and therapists to construction companies — our SEO team have ranked businesses from all kinds of industries. Here are some of the industries we work with the most.
Industrial
Healthcare & private practice
Home services
Education & courses
Real estate
Professional services
Don’t see your industry?
Smart Targeting = Better Results
Instagram uses the same powerful ad engine as Facebook, meaning your ads are backed by:
Demographic Targeting
Age, gender, location, language
Interest Targeting
Hobbies, lifestyle, influencers followed
Behavioural Data
Recent purchases, app usage, site visits
Lookalike Audiences
Reach people similar to your best customers
Custom Audiences
Retarget visitors, leads, and past clients
Our experts help you navigate this landscape to deliver ads to people ready to take action.
Tracking What Matters
We go beyond vanity metrics. With Instagram campaign tracking and optimisation tools, we ensure your spend drives results.
- Full-funnel tracking: Reach, engagement, CTR, and conversions
- Campaign heatmaps & demographic insights
- Weekly A/B testing for creative, copy, and timing
- Budget control based on ROAS and cost per conversion
“The reporting was so clear and helpful. We always knew what was working—and what needed refining.” — Tasha, Marketing Lead at Little & Co. Interiors
Why Choose Search It Local?
We’ve helped hundreds of Australian businesses turn bounced visitors into loyal customers with intelligent, data-driven remarketing.
Sydney-based team with proven Instagram ad experience
Full campaign setup, creative design & daily management
Performance-first approach to drive ROI
Real partnerships, transparent reporting, zero fluff
“They understood our market and built a campaign that worked fast. Highly recommend.”
— Karen, Owner at Coastal Cakeshop
Meet your new Sydney SEO agency
Here are some of the great people at Excite Media who will develop a winning SEO strategy to get you showing up on the major search engines
👇
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Want to get to know our whole digital marketing and SEO team?
🏆 Australian Web Awards: SEO Winner 2021
Experience matters when it comes to choosing a Sydney SEO agency
18
years in business
1,700+
websites launched
40+
local experts
$6M+
ad spend managed
5.0
5.0
5.0
REAL REVIEWS FROM OUR CLIENTS
Our remarketing campaigns with Search It Local helped reduce our cost per lead by over 30%—and our conversion rate doubled within two months
Giant Invitations
We had hundreds of abandoned carts—now we have a recovery system that actually brings people back and converts. Game changer.
Aussie Spas
Want even more proof? Read through 40+ handwritten client testimonials.
Voted in The Australian Business Journal's Top 10 SEO Agencies to Watch.
One of the things that set Excite Media apart from the competition is the extraordinary quality of customer service and support they provide. This is a well-established Australian-based agency that has built quite a positive reputation.
The Australian Business Journal
Take a look at our SEO articles
For the latest news and updates in search engine optimisation and some useful tips, check out our SEO articles.
Frequently Asked Questions
Why should I use Instagram Ads for my business?
Instagram is a visual-first platform with over 1 billion active users. It’s ideal for promoting services, building brand recognition, and driving real conversions—especially when your content is designed to stand out. We use Instagram’s advanced targeting tools to get your message in front of the right audience.
Are Instagram Ads effective for service-based businesses?
Yes. Instagram Ads aren’t just for eCommerce. Service businesses can use them to build trust, highlight their offering, and collect leads. With Story Ads, Reels, and Carousels, you can engage customers with content that feels native, not salesy.
What types of Instagram Ads should I use?
It depends on your goals:
- Photo Ads: Great for branding and offers
- Stories Ads: Ideal for real-time promotions
- Carousel Ads: Tell a story or show multiple services
- Reels Ads: Reach younger audiences with trending content
- Collection Ads: Useful if you have service bundles or multiple offerings we help match your campaign to the right format for maximum impact.
How do you target the right audience on Instagram?
We use Instagram’s detailed targeting options to reach users based on demographics, interests, behaviors, and more. Whether it’s retargeting past website visitors or creating lookalike audiences, we ensure your ads are only shown to people most likely to convert.
Can Instagram Ads drive leads—not just likes?
Absolutely. While Instagram excels at engagement, our campaigns are designed for performance. We track leads, conversions, and return on ad spend—not just impressions or clicks. That’s what sets us apart.
Do I need to provide visuals or copy for the ads?
No need. We handle all creative direction, design, and copywriting in-house. We build branded, mobile-first ads that are optimised for engagement and conversions. You’ll get scroll-stopping creative without lifting a finger.
How do you track Instagram Ad performance?
We go beyond vanity metrics. We track every stage of your funnel—reach, engagement, clicks, conversions, and cost-per-result. You’ll get weekly updates, testing insights, and full transparency into what’s working and what’s being refined.
Still have questions about our SEO services?
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Book Your Instagram Strategy Session
Let us help you turn your visual content into high-converting Instagram ad campaigns. Whether you want more traffic, leads, or online sales—our tailored strategies make it happen.
Ready to grow your business with better Instagram Ads?