Turn Browsers Into Buyers with Strategic Facebook Advertising
Struggling to make Facebook Ads work for your business? You’re not alone. At Search It Local, we turn confusion into clarity—and clicks into qualified leads.
Facebook is one of the most powerful platforms for small businesses to reach local customers, build brand recognition, and generate real ROI. We specialise in service-based campaigns that drive results, no matter your budget.
Book Your Free Facebook Ads Strategy Session to discover how we can help your business grow online.
Boost your sales
Beat your competitors
🏆 Australian Web Awards: SEO Winner 2021
Counted on by these businesses
Why Facebook Ads Work for Local Businesses
Facebook’s strength lies in its combination of massive reach and pinpoint targeting. Whether you’re a café, plumber, gym owner, or online retailer, Facebook can deliver your message to the people who matter.
Top Benefits:
- Target by location, age, interests, behaviour & more
- Perfect for local visibility and lead generation
- Cost-effective campaigns tailored to your goals
- Supports retargeting and customer re-engagement
“We went from zero online presence to 42 new leads in the first month. Game-changer.”
— Anna, Owner at GreenTap Plumbing
Facebook Ad Formats Built to Perform
| Format | Description | Best For |
|---|---|---|
|
Image Ads |
Single images with strong copy |
Highlighting promotions or services |
|
Carousel Ads |
Multiple images/videos in one scrollable ad |
Showcasing products or service features |
|
Video Ads |
Engaging short-form video content |
Demonstrations, brand storytelling |
|
Collection Ads |
Product display + shopping integration |
Product display + shopping integration |
|
Lead Ads |
In-app form submissions |
Collecting enquiries and lead info |
We help you choose the right format and design ads your audience won’t scroll past.
We're an award-winning digital marketing agency
We’re proud to be an award-winning SEO agency. In 2021, we won an ‘SEO Effectiveness’ award from the Australian Web Awards; in 2024, APAC Insider awarded us ‘2024 Best SEO Digital Marketing Agency’; in the same year, our SEO campaign for Search it local took home a Web Excellence Award.
Laser-Focused Targeting That Converts
Facebook’s advanced targeting features mean your ads go further—literally and figuratively. We help you:
- Build custom audiences using email lists or website traffic
- Reach lookalike audiences similar to your top customers
- Use behavioural targeting based on purchase intent or device use
- Geo-target based on postcode or local radius for foot traffic
Local targeting meets global precision—perfect for service-based businesses wanting to grow their brand and lead pool.
Facebook Ads in Action: Real Success Stories
Client: LuxeFit Personal Training
Goal: Attract new local clients for group classes
Solution: Geo-targeted Lead Ads with mobile-first video creatives
Results: 50% increase in class sign-ups and 34% lower cost-per-lead in 30 days
“We’ve tried everything—Facebook Ads with Search It Local finally gave us real traction.”
— Daniel, Head Coach at LuxeFit
We've had some serious success with SEO
Making our clients’ websites busier and their businesses more money with SEO is our favourite thing. We’ve had some really good SEO wins.
We work with businesses all over Australia 🦘
Our agency is based in Brisbane but we work with businesses anywhere in Australia.
- SEO Cairns
- SEO Gold Coast
- SEO Sunshine Coast
- SEO Brisbane
- SEO Melbourne
- SEO Perth
We’ve achieved really good results in these spaces 📈
From accountants and therapists to construction companies — our SEO team have ranked businesses from all kinds of industries. Here are some of the industries we work with the most.
Industrial
Healthcare & private practice
Home services
Education & courses
Real estate
Professional services
Don’t see your industry?
From Setup to Sales: Your Facebook Ads Process
Audience & Offer Strategy
Align messaging with buyer intent
Creative Design & Copywriting
Branded, mobile-friendly visuals that convert
Campaign Launch & A/B Testing
Maximise early results with structured testing
Ongoing Optimisation
Weekly reviews and data-driven improvements
Every campaign is managed by our in-house experts—no outsourcing, no guesswork.
Facebook vs Google: Which is Better for Local Leads?
| Platform | Best For | Targeting Approach | Engagement Style |
|---|---|---|---|
|
Facebook |
Discovery & brand engagement |
Interest, behavior, demographics |
Visual, conversational |
|
Google |
Active searchers |
Keyword and search intent |
Text-heavy, direct response |
We help you choose the right format and design ads your audience won’t scroll past.
Why Choose Search It Local?
We’ve helped hundreds of Australian businesses turn bounced visitors into loyal customers with intelligent, data-driven remarketing.
Sydney-based team with Facebook Ads expertise
Campaigns built for small business lead generation
Performance-first focus with real results
Transparent reporting and no lock-in contracts
“They understood our market and built a campaign that worked fast. Highly recommend.”
— Karen, Owner at Coastal Cakeshop
Meet your new Sydney SEO agency
Here are some of the great people at Excite Media who will develop a winning SEO strategy to get you showing up on the major search engines
👇
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Want to get to know our whole digital marketing and SEO team?
🏆 Australian Web Awards: SEO Winner 2021
Experience matters when it comes to choosing a Sydney SEO agency
18
years in business
1,700+
websites launched
40+
local experts
$6M+
ad spend managed
5.0
5.0
5.0
REAL REVIEWS FROM OUR CLIENTS
Our remarketing campaigns with Search It Local helped reduce our cost per lead by over 30%—and our conversion rate doubled within two months
Giant Invitations
We had hundreds of abandoned carts—now we have a recovery system that actually brings people back and converts. Game changer.
Aussie Spas
Want even more proof? Read through 40+ handwritten client testimonials.
Voted in The Australian Business Journal's Top 10 SEO Agencies to Watch.
One of the things that set Excite Media apart from the competition is the extraordinary quality of customer service and support they provide. This is a well-established Australian-based agency that has built quite a positive reputation.
The Australian Business Journal
Take a look at our SEO articles
For the latest news and updates in search engine optimisation and some useful tips, check out our SEO articles.
Frequently Asked Questions
How can Facebook Ads help my small business?
Facebook Ads let you target your ideal customers by location, age, interests, and behavior. Whether you’re trying to reach local clients or grow your brand online, Facebook’s tools help you generate real leads without wasting ad spend.
Are Facebook Ads cost-effective for service businesses?
Yes. Facebook Ads are one of the most budget-friendly ways to advertise locally. You can start small, test what works, and scale. We build campaigns that get you results without overspending.
What types of Facebook Ads work best for small businesses?
Lead Ads, Carousel Ads, and Video Ads tend to perform best. Lead Ads help you collect enquiries directly in the app, while Carousel and Video Ads showcase your services in a more visual and engaging way.
What’s the process for launching a Facebook Ads campaign with Search It Local?
We handle everything—strategy, design, setup, testing, and ongoing optimisation. You get a full-service team working to make sure your campaign delivers consistent results and improves over time.
What’s the difference between Facebook Ads and Google Ads for local businesses?
Facebook is ideal for building awareness and engaging potential customers based on interests and habits. Google works best for capturing people actively searching for your service. We often recommend starting with Facebook to build visibility and trust in your local market.
Do I need to provide my own creatives for Facebook Ads?
Nope. Our in-house team creates all your ad visuals and copy. We make sure your ads are mobile-friendly, branded, and designed to convert.
Can I target customers in a specific postcode or suburb?
Yes. We can target by postcode, local radius, or even specific suburbs. This kind of targeting ensures your ads only reach people who are likely to become your next customers.
Still have questions about our SEO services?
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Book Your Free Strategy Session
Ready to build a smarter, more cost-effective Facebook ad campaign? Let’s tailor a strategy that meets your goals, engages your audience, and delivers measurable results.
Get Started Today – Facebook Ads That Actually Work.