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In this together.
The first page of Google is swimming with sharks. Our thorough website audit identifies where you stand and establishes what you could do better. Using your existing digital presence as a guide we’ll make you the biggest, baddest business in town.
Detailed keyword research.
We’ll research the keywords your customers are using to search for your products and services. Once we’re speaking their language, we’ll be able to seamlessly insert your business right in front of them. If you’re missing out on high-converting keywords, you’ll soon know.
With you every step of the way
You’ll have your own Account Manager and AdWords expert with your every step of the way. They’ll think about your customer’s buying journey from start to finish. Our research will show us when they’re ready to buy and we’ll bid on phrases that take advantage of that desire, constantly targeting clicks most likely to turn into sales.
Magnetic ad copy
Strategy is nothing without implementation. Our resident wordsmiths ensure each ad is Google approved, search-engine certified, and speaking directly to the pain points of your customers. We’re not just looking for attention. Our content is engaging, fresh, and providing value to visitors that is impossible to ignore. Google AdWords Sydney businesses love.
Google AdWords Management
If you’re looking for a way to trick Google we can tell you we don’t have it. But what we do have are a very particular set of skills; skills we have acquired over a very long career. Skills that make us a nightmare for our competitors. We stay on top of your entire campaign, tweaking and improving with every ad. The final result? AdWords Management that keeps you in the loop, keeps your customers on the hook, and keeps business rolling in.
Don’t have a website? We’ll throw one in for free!
Sounds too good to be true, right? We’re a digital agency who cares about the little guy, and we’re proud of it! Our free sites are provided so your customers can learn all about you when they stumble across your Google My Business page. Syncing up your business details on your website with your Google map listing service is also great for SEO! Talk about value.
We’re going mobile!
Are you always on your phone? Turns out you’re not alone. The majority of people search on mobile devices. Giving your customers user friendly design and mobile compatibility means they’ll like what they see.
More ways to find you.
Throw up your contact info, give directions on a local business map, get your customers reviewing and schedule appointments – everything on your Google My Business dashboard is geared towards making it easy for people to find you and get in touch.
Google AdWords Service vs Search Engine Optimisation
Google AdWords and SEO are the main components of Search Engine Marketing (SEM), but bring their own unique strengths to your digital marketing campaign.
Google is the starting point for the majority of online experiences. When it comes to getting your business online, appearing on Google is a necessity.
Google AdWords and SEO give you two broad ways to do this.
Through a Google AdWords service your ads can appear on the first page of Google for almost any keyword you like. You’ll only pay when people click on those ads. This is known as pay-per-click. This method is cost-effective and low-risk, giving you the chance to generate targeted online traffic, which means more website visitors, more conversions, and more business.
In contrast to the immediate results of a Google AdWords campaign, SEO is a long-term strategy designed to improve your rankings organically across search engine result pages (SERPs). To appear on the first page equals huge visibility and attention, giving your business a chance to really cash in. To appear here, your website must be optimised to attract human visitors and search engine crawlers.
As a Google AdWords management company we’re experts in both arms of Search Engine Marketing. Do you want immediate results? Or would you prefer to build visibility organically? Do you want to target a variety of keywords? Or look to dominate a handful of high-converting keywords?
Whatever your business goals, our Google AdWords campaign management services can get you there.
AdWords FAQ
Google AdWords can be confusing. It doesn’t have to be.
General
What is Adwords?
Google AdWords is Google’s advertising platform. It is a pay-per-click advertising model that requires advertisers to bid on keywords in order for their own clickable ads to appear in Google search listings when those keywords are searched.
Does AdWords work?
There are a number of variables that will determine the success of your AdWords campaign. Two of the major influences include the competitiveness of the keywords you’re bidding for and the relevancy of the keyword in regards to its ability to convert customers. With the help of our AdWords campaign managers we’ll ensure your money is directed to the most relevant keywords and your ads are compelling, both of which will help your click-through-rate (CTR).
What is a Google quality score?
Your Google quality score is a metric used by Google to determine the relevance and usefulness of your ad. This is determined through a complex formula involving your ad’s click-through-rate (CTR), the relevance of your keyword, and the quality of your landing page. Ultimately, your Google quality score will determine your cost-per-click. If that sounds confusing, don’t worry. We’ve got AdWords experts who will talk you through the whole process in easy-to-understand terms.
Why should I get AdWords?
The benefits of AdWords are far-reaching. As a way to gain instant online visibility, the immediacy of AdWords is able to increase leads, customers and conversions. It is a flexible marketing strategy with no lock-in contracts, allowing you the freedom to increase or decrease your spend over the growth of your business. While the targeted nature of AdWords keywords means you are attracting customers who are actively seeking the products and services you offer.
What should my daily budget be?
There is no magic figure for a daily AdWords budget. Some people suggest an AdWords budget should reflect 10% of a total marketing budget, but the beauty of AdWords is you set the terms yourself. Our AdWords campaign managers can help you determine a marketing approach and monthly budget that works best for your business.
Why isn’t my ad appearing when I search myself?
Your ad may not be appearing for a variety of reasons:
IP exclusion. Google uses your computer’s IP address to identify you. If it finds a pattern of your IP ignoring your ads, it will assume they are not relevant to you and stop displaying them. So while you may think your ads are no longer running, they may simply be hidden from you.
You may have run out of available spend. This doesn’t mean you have run out of budget, but available ad spend. Ask our AdWords specialists about the difference (they’ll appreciate that someone in their life wants to know).
Your search history dictates your ad’s visibility. You aren’t going to click on your own ad (why spend the money, you know your own website already), and you certainly aren’t going to convert through your own site. So if Google understands that you are less likely to be useful traffic, you are less likely to see your own ad.
If you don’t see your ad showing, don’t stress! Put it in the back of your mind, let our experts work their magic, and get ready for business to pick up.
Why shouldn’t I search myself when running an AdWords campaign?
It’s tempting to search for your own ad. Don’t do it! It could damage your campaign and we don’t want that. If you repeatedly search for your own ad but don’t click on it, you’ll send signals to Google that your advertisement isn’t relevant, which can lower your quality score, increase your cost-per-click and drive your marketing costs up significantly.
Why should we pay you to manage my AdWords Campaign?
Managing successful campaigns is what we do. As experts, our campaign managers understand the latest Google AdWords trends, and with the digital landscape changing so rapidly, that can give you the edge over your competition.
What are the benefits of AdWords if I already have SEO?
Combining an AdWords marketing campaign with our organic SEO strategies is an integrated approach to marketing that will place your business in front of potential customers in an unmissable way. With greater exposure and greater brand recognition you increase your chances of securing more customers. It’s that simple.
How do you choose the keywords to target? Can I choose my own keywords?
You know a lot about your business. We know a lot about ours. Together we’ll make some magic. Our AdWords campaign managers work with you in a collaborative sense, gaining valuable insight into your industry, what you offer and who you are targeting. We’ll analyse your market and identify what keywords would best be utilised in your industry. From there we’ll be able to implement the most effective AdWords strategy for you.
What does CPC mean?
CPC, or cost-per-click, refers to the amount your business will pay each time someone clicks on your AdWords advertisement. Think of it as an investment in your products and services. The best part of CPC is that the users clicking on your ads are already looking for a specific product or service and are more likely to convert into paying customers.
What is CTR?
CTR, or click-through-rate, is the rate at which your advertisements are clicked. This figure is calculated as a percentage of the people who viewed your ad – impressions, who then went on to click your ad – clicks.
What is a conversion?
A conversion is an action taken after your AdWords advertisement is clicked on. These will change depending on the goals of your business. As any action valuable to your business, these may include a form fill or purchase, though a conversion can also include a download or a page view.
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