1Are you in Australia?
Yes, we’re in the Sydney CBD! This gives us great knowledge of local businesses and the state of Australian SEO.
2Will I be able to speak to someone?
Throughout your time with us, we’ll assign you a specialist client manager who’s adept in Google My Business, Adwords and various other forms of online marketing. They’ll help you through the process, sending regular, easy-to-digest reports that will show how much business you’re getting. We’ll start you off with a set-up call, and following this you’ll get frequently updated as we take each new step.
3Who are you?
We’re a collection of SEO professionals in Sydney, who hail from around the world. A diverse group, our combined enthusiasm and different areas of expertise helps us form a multi-pronged attack that will yield serious results!
4Where are you located?
We are located at 17 Randle Street, Surry Hills.
5How long have you been operating?
We’ve been performing SEO for businesses in Australia and beyond since 2013, and are constantly expanding and increasing our outreach.
6What is your ANB?
Click here to find it on the government website ABN lookup. You can also find our ABN in our Terms & Conditions on the website.
7Will I get more work from this?
To get more work you have to actually be visible to potential clients, and appearing on Google is sure to increase your audience. Our SEO can get you appearing, and we’ll make sure your contact details are front and centre for clients to call.
Payment & subscriptions
1Who is Ezidebit?
Ezidebit is a service that many Australian businesses use to help collect payments from their customers. Click here for a link to their F&Q’s
2Why do I pay upfront?
We have a large group of professionals who will be working on your campaign. Before we can get started we need to cover the cost of our expert staff and specialist software we’re trained to use. We do offer some payment schemes for larger packages though - have a chat with us to go through your options.
3Can I pay half now & half when it's done?
We do offer some payment plans for larger projects, but there are restrictions and our work may have to be delayed until payment is received. Rest assured that we’ll put all of our resources to improving your visibility once this is received.
4Can I use Paypal?
We prefer to keep things local, and since the vast majority of our clients are located in Australia we use Ezidebit for all of our transactions. This payment method is extremely safe and secure, to give you complete peace of mind.
5Can I pay via invoice?
We do need prior payment before our work commences but we will send you an invoice after initial payment for your records.
6Can I transfer money to your account?
We intentionally use one payment provider, Ezidebit, for all of our transactions as it’s safe, secure and very easy to track.
7Can I pay Google directly?
Most of our services, while linked to Google, are separate from it. Google doesn’t offer SEO services like we do, so won’t accept payments. Our fee is for creating, managing and optimising your Google My Business page and/or website. If you use Google AdWords with us, though, you will pay Google directly when ads are clicked on, while paying us a management fee.
8When does my payment get processed?
Ezidebit will process payments two times per day. The first one is 6am Queensland time and the second 3pm Queensland time.
9What will it say on my statement?
It will say Ezidebit Newstead.
10When will I get a receipt of the transaction?
It will take 2-3 days for Ezidebit to process the payment and before the funds are cleared. After that our bookeeper will send you a copy of your receipt sent to your email.
11What happened if my payment fails?
Ezidebit notifies you immediately of any failed payments. We’ll also notify the customer of the failed payment by SMS advising them to contact your business to arrange for a followup payment. Ezidebit can also SMS the customer when their credit card is about to expire. You will also receive a dishonor fee from Ezidebit so make sure you have funds available in the provided account.
12Is this an ongoing service?
All our services are subscription based. You will be able to cancel at anytime prior to your renewal date. We will also contact you in writing informing you that you will be up for renewal at the given date.
13How long does it takes to process?
It takes about 2-3 days to process the payment.
Google My Business SEO
1Will I need a website?
You don’t specifically need a website to use Google My Business, but it will always work best if you have a bigger online presence, including your own website, to give you more legitimacy.
2How do I write reviews?
You can search up your business on in the Google My Business search or Google Maps. There is a button where it says “Write A Review” Click that and your clients can write a review. Note that you will need a Gmail account to write a review. Once you have 6 people write you a review you will get stars appearing in the search on Google when people type in your keywords and when people type in your business name.
3Can I pay half now & half when it's done?
You will need to pay the total fee upfront for this solution. We do offer some payment plans for bigger solutions.
4Can I show up over all of Australia?
Google My Business is designed for local businesses. Initially, your visibility will probably be limited to more local searches. If you follow our guidance with regard to online marketing, and enhance your content, then there’s potential to improve your ranking around Australia. This is a long-term process though, and many criteria must be met.
5What does 10 categories mean?
Google features pre-defined categories that they have chosen to make your business easier to find for potential clients. We’ll find the most relevant categories and apply them to your GMB page, giving you a much better chance of ranking well - you’re welcome!
6What does citation do for my business?
Citations act as a form of ‘voting’ for your business online. When we list your business (on directories, for example) we’re helping to broaden your online presence, and Google likes this (they told us). It’s a gradual process - we focus on listing the main details of your business and keeping it consistent across the web.
7How often do you work on my profile?
We’re constantly working on your profile - sleep is for the weak! Honestly, though, we undergo ongoing work listing your business and improving your online presence and reputation. Google’s algorithms are always changing, so this means we always have to adapt and make updates.
8Can I appear for the keyword I want?
In your initial set-up call, we’ll ask you questions about your business and get a good understanding of your goals and expectations of online advertising. Then we’ll perform a keyword analysis, finding the best and most relevant keywords that we’ll get your business to rank for. This takes competitor analysis, an understanding of the average customer, and a very particular set of skills, skills we have acquired over a very long career, just like Liam Neeson.
9Other companies are guaranteeing results?
The only company who can guarantee a first position ranking under a keyword is Google (and they won’t do this!). If a company guarantees something that’s too good to be true, it probably is. While our services will most likely improve your search ranking, get you more traffic, more leads and more sales, make you more attractive to the opposite sex and cure baldness, we’re not going to guarantee a first position ranking, or a certain position by whatever date. SEO is unpredictable, but by adopting a diverse strategy (not just one keyword) we’ll set you up for the best possible chance of success.
10I come up on Google under my name already?
This is a start, but it only means you’ll show up to people who already know you or your business. What we’re aiming for is to get you appearing for prospective clients who don’t know your specific business, but are looking for a service related to what you offer. There are countless people who would be interested, but don’t know who you are yet. We’ll find the best phrases to target to catch these would-be-customers, and drastically increase your visibility.
11Why don’t I appear on Google while my competitors do?
This doesn’t mean your competitors are better or cheaper than you - it means they’ve managed to tell Google what’s on their page (or had SEO work done by another company). If you want to compete you’ll have to adopt SEO practices too. Google lists companies it thinks are the most relevant to the search term. When you hire an expert SEO company (*cough*), we can make you more relevant.
12Why can I not do this myself?
Adopting some SEO techniques can of course be done yourself to some extent, just as you can fix your car, build your own home, or perform your own triple bypass surgery. Chances are, though, that a professional can do the job better (if you’re a mechanic, builder and cardiac specialist, then...congratulations!). We’ve got the experience and training, and know the ins-and-outs of this industry.
13How many photos can you use?
There is no limit to the amount of photo’s you can use on your Google My Business page. We encourage using as many as possible as it helps with the SEO process. We highly suggest 7 – 10 to get everything started and then intermittently adding more to create more exposure for your page.
14Can I hide my reviews?
There will always be people talking about your business, whether the feedback is positive or negative. Testimonials are a very valuable tool for increasing your visibility online - they’re one of the most important ranking factors and can dramatically improve SEO. While you can’t delete negative reviews, you’re able to respond and come to a resolution.
15Do I need to show my address?
You do not need to show your full address. Google has an option to hide the house number and street so that just your suburb is showing. It is best to show your full address for SEO but understandably that is not always possible.
16Why does it takes 3 weeks to go live?
Unfortunately it takes this long since Google sends out a postcard from their US head office. This is sent to your physical address to ensure your business is real, and can then be put on Google Maps. No business will be listed without this verification process.