Ecommerce SEO Delivering Traffic and Conversions Every Step of The Way
Turn your online store into a 24/7 sales engine. We’ll optimise every page to rank higher, convert faster, and grow without relying on ads.
We run a landscaping company and have had periods where we’ve worried about getting work. This is where we employed SIL to do our SEO and website and now we have so much work we are turning clients away!
We couldn’t be happier with the work SIL has been doing for us. We highly recommend working with this business, its been an absolute pleasure to work with these guys!
Freya Brown
EVO Landscaping
Before speaking with Chris from Search It Local, I’d tried all manner of ways to get extra clients. From personal approaches to networking groups. I’d even spent $15,000 with another agency that just didn’t get who I was or how my industry functioned. Since joining the Search It Local family (working mainly with
Sam), the results have been amazing. My turnover is the highest it’s ever been. They took the time to understand my needs and those of my clients. The results speak for themselves.
Tim Elliot
The Real Estate Valuer
I have been working with Search It Local since June, and the results have been outstanding. My website has gone from a frustrating 25-second load time to just 2.5 seconds — a tenfold improvement! After being left in poor shape by a previous SEO company, the team at Search It Local, especially Joe (Account Manager), David (Web Developer), and Chris (Digital Marketing Strategist), have worked tirelessly to turn things around.
Alessandro Barbosa
All Art and Mirrors
My family and I have been working with ‘Search It Local’ since June this year, and the experience has been fantastic. Sam has been incredible to work with – he’s always quick to respond, genuinely listens to what we want, and offers great suggestions to improve our website. He takes the time to ask questions about our service and explains things in a way we can understand, even when the tech side goes over our heads! Highly recommend both the company and especially Sam for his professionalism and friendly approach.
Karley Jade
Ferntree Gully Childcare
What is Ecommerce SEO?
Ecommerce SEO is how online stores stop being invisible. It’s the art and science of getting your products in front of the exact people searching for them — without paying Google every time someone clicks. It’s what turns your site from a digital catalogue into a 24/7 sales engine.
Done right, it’s not just about keywords and title tags. It’s about owning your traffic, outranking your competitors, and making your products impossible to ignore. From product and category pages to technical SEO that makes your site lightning-fast, ecommerce SEO builds an organic sales funnel that keeps working long after paid ads stop.
Why Smart Brands Are Ditching Ads for Ecommerce SEO
Paid ads buy you clicks. SEO builds you an empire.
1. Cost-Effective Long-Term Growth
Ads stop the second you stop paying. SEO keeps compounding — bringing in customers at a fraction of the cost and building equity in your website instead of someone else’s platform.
2. Higher Trust, Higher Conversions
People trust organic results more than ads — and for good reason. Ranking naturally makes you the authority, which means better conversion rates and higher-value customers who actually stick around.
3. 24/7 Passive Customer Acquisition
Your optimized pages never clock out. While you sleep, they keep pulling in high-intent shoppers ready to buy. No “ad budget exhausted” notifications, no campaign fatigue.
4. Compound Growth That Snowballs
Every SEO improvement builds on the last. Rankings rise, clicks multiply, domain authority strengthens — it’s the compounding interest of digital marketing.
5. Freedom from Platform Chaos
When Google Ads hikes costs or Meta changes its algorithm, your SEO traffic stays steady. You own your audience — not the platform.
Real Ecommerce SEO Success Stories and Results
What Makes Ecommerce SEO Different from Regular SEO
Running an online store isn’t like running a blog or brochure site — and treating it that way is exactly why most ecommerce SEO falls flat. Your site doesn’t just need to rank. It needs to sell.
That means tackling the unique challenges that make ecommerce SEO its own discipline:
Product-Focused Keyword Strategy
Generic keywords don’t convert. We target commercial and transactional search terms that attract ready-to-buy customers — not just browsers.
Complex Site Architecture
Ecommerce sites can sprawl fast. We structure categories, filters, and product pages to keep crawlers happy and rankings stable — without duplication nightmares.
Conversion-Optimized Pages
Ranking’s useless if visitors don’t buy. Every product page blends SEO best practices with proven conversion design, so your traffic actually turns into revenue.
Seasonal & Inventory Shifts
When stock changes, your rankings shouldn’t. We build strategies for seasonal surges, out-of-stock products, and product rollovers that keep your visibility intact year-round.
Shopping & Local Integration
From Google Shopping to local search results, we optimise schema markup to surface your prices, reviews, and availability directly in search — before customers even click.
Your All-in-One Marketing System for Leads and Growth
Technical SEO
Behind every great website is smarter code. We fix crawl issues, site speed, and structure — so Google finds, understands, and rewards your pages.
Ecommerce SEO
Turn browsers into buyers with powerful ecommerce SEO. We optimise product pages, categories, and schema to boost visibility and sales across every device.
Enterprise SEO
Scale your online presence with enterprise-level SEO. Our experts manage complex websites with data-driven precision — ensuring consistent rankings and long-term performance.
Small Business SEO
Affordable, effective, and built for growth. Our small business SEO helps you compete locally, get found on Google, and attract customers ready to buy.
B2B SEO
Connect with decision-makers, not just clicks. We craft B2B SEO strategies that attract qualified leads, build authority, and shorten the sales cycle.
AI SEO
Leverage the next generation of search. We use AI-powered tools and insights to optimise content, improve relevance, and future-proof your rankings.
SaaS SEO
From onboarding flows to feature pages, we help software brands attract, convert, and retain high-value users.
Link Building
Earn authority, not just backlinks. We create data-driven link-building campaigns that secure placements on trusted sites and drive sustainable SEO growth.
Essential Ecommerce SEO Strategies
Success in ecommerce seo requires mastering specific tactics that address the unique challenges of online retailers.
Keyword Research for Product Pages
Use google keyword planner and professional tools to identify valuable keywords with commercial intent. Focus on target keyword variations that include product specifications, brand names, and buying modifiers like “best,” “review,” and “buy.”
Technical SEO Optimization
Ensure your ecommerce website meets search engine requirements for site speed, mobile optimization, SSL certificates, and crawling efficiency. Conduct regular site audit activities to identify and fix technical issues that impact rankings.
Product Page Optimization
Create unique, detailed descriptions for each product page that naturally incorporate target keywords while providing value to shoppers. Implement schema markup for rich snippets and integrate customer reviews to enhance credibility.
Category Page Strategy
Optimize category page content for broader search terms while maintaining clear navigation and user experience. These pages often have the highest search volume potential and can rank for competitive industry terms.
Content Marketing for Ecommerce
Develop buying guides, comparison posts, and educational content that attracts potential customers early in their purchase journey. This content should target informational keywords while linking to relevant product pages.
Strategic Link Building
Earn high quality backlinks from industry publications, influencer partnerships, and relevant websites through product PR, guest content, and relationship building. Focus on links that provide both authority and targeted traffic.
How Ecommerce SEO Works
Understanding how search engines work demystifies the SEO process and helps you make informed optimization decisions.
Step 1: Audit and Discover
Comprehensive site audit using tools like Google Search Console to identify broken links, crawling and indexing issues, and pages load slowly problems. This reveals technical seo issues blocking search engine spiders from properly accessing your entire site. Duplicate content can confuse search engines, causing them to misidentify the correct version of a page and potentially impact search rankings.
Step 2: Fix Foundation Issues
Resolve crawlability problems by implementing HTTPS, creating logical site structure with strategic internal linking, and fixing broken internal links. Use site audit tools to fix broken pages by discovering 4xx errors and updating or removing internal links pointing to those pages. Add internal links between relevant pages while using noindex tag appropriately to guide search engine rankings.
Step 3: Optimize Performance
Monitor core web vitals including largest contentful paint lcp and cumulative layout shift cls. Implement structured data through schema markup, ensure mobile friendliness via Google’s Mobile-Friendly Test to evaluate mobile usability, and optimize site speed through browser caching and content delivery networks.
Step 4: Monitor and Maintain
Ongoing tracking through URL inspection tool and regular site audits. Maintain xml sitemaps, providing search engines with guidance on crawling and indexing through XML sitemaps and robots.txt files, monitor technical seo health, and address redirect chains or orphan pages as they appear.
Timeline Expectations:
SEO results typically become visible within 4-6 months of implementing optimization strategies. Google’s algorithm updates can impact rankings, making ongoing SEO efforts essential for maintaining and improving search performance.
Why Should Ecommerce Websites Care About SEO?
Every click starts with a search.
If your store isn’t showing up when customers are ready to buy, your competitors are taking that revenue instead.
SEO isn’t just about ranking higher — it’s about owning visibility where buying decisions happen. When your products appear at the top of Google, you’re not just getting traffic — you’re getting intent.
Paid ads can buy visibility, but only while your budget’s running. SEO builds momentum that compounds over time — traffic that doesn’t vanish the moment your ad spend stops.
Here’s what that really means for ecommerce brands:
More Organic Shoppers, Less Paid Dependence
SEO puts your products in front of customers actively searching for what you sell — driving consistent, high-quality traffic without ongoing ad costs.
Trust That Money Can’t Buy
Users trust organic results more than sponsored listings. Ranking naturally boosts credibility and makes your store the go-to choice.
Friction-Free Buying Experiences
Optimised site speed, navigation, and mobile design help shoppers find what they want — and checkout faster.
An Edge Over Your Competitors
With countless stores fighting for attention, SEO ensures yours is the one buyers see first.
Compounding ROI That Lasts
Ads fade. SEO compounds. Every optimisation you make strengthens your visibility, builds authority, and fuels long-term sales growth.
Brand Recognition That Sticks
The more often shoppers see your store in search results, the more familiar and trusted your brand becomes.
In short: SEO doesn’t just help you get found — it turns your ecommerce site into a self-sustaining sales engine that keeps generating revenue long after the campaign ends.
Local experts who care about your growth
David Hamann
Sofia Bingham
Joe Mclntyre
Georgia Langley
Frequently Asked Questions
A team of experienced marketers who care about your growth.
How important is site speed for ecommerce SEO?
Extremely. Site speed directly impacts both rankings and conversions. A delay of even one second can reduce conversions by up to 7%. Fast-loading product pages improve crawlability, user experience, and your bottom line.
What ecommerce platforms are best for SEO?
Shopify, WooCommerce, and Magento are the most SEO-friendly platforms when configured correctly. The key is flexibility — ensure your platform allows custom metadata, clean URLs, and control over structured data.
How do product reviews impact ecommerce SEO?
Reviews boost keyword relevance, fresh content, and trust signals. Schema markup for ratings can also generate rich snippets, increasing your click-through rates directly from search results.
Should I create separate pages for product variations?
Only if each variation targets unique search intent. Otherwise, use canonical tags or structured data to avoid duplicate content issues while still surfacing variant information (like size or colour).
How do I handle out-of-stock or discontinued products?
Never delete them. Keep URLs live with “out of stock” messaging, related products, or 301 redirects. This preserves link equity and avoids 404 errors that can hurt your SEO performance.
Does blogging help ecommerce SEO?
Yes — strategically. Blog content supports top-funnel keywords, attracts backlinks, and drives internal linking to product and category pages. The best ecommerce blogs educate shoppers while guiding them toward a purchase.
What role does structured data play in ecommerce SEO?
Structured data (schema markup) helps search engines understand your products — prices, availability, reviews, and more. This can unlock rich snippets and improve click-through rates by making your listings stand out.
How long does ecommerce SEO take to show results?
Most ecommerce sites see initial improvements in 3-6 months, with significant growth typically occurring within 6-12 months. Technical seo improvements often show faster results than competitive keyword rankings.
Can small ecommerce stores compete with Amazon and big retailers?
Absolutely. Small stores can win by targeting specific niches, long tail keywords, and providing superior customer experience. Focus on exact keywords where you can provide better information or service than large competitors.
What’s the difference between ecommerce SEO and regular website SEO?
Ecommerce seo focuses heavily on commercial search intent, product optimization, site architecture for large catalogs, and integration with shopping platforms. Regular SEO typically emphasizes content marketing and brand awareness.
How much should I budget for ecommerce SEO?
Investment typically ranges from $2,500-$10,000 monthly depending on store size, competition, and goals. Many strategies can be implemented in-house, while technical work may require specialists or site audit tool investments.
Do I need technical skills to implement ecommerce SEO?
Basic optimization like meta description writing and keyword research can be learned by anyone. Advanced technical seo and site architecture improvements may require specialist knowledge or professional help.
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“I have been with Search It Local for around 3 months and we have already doubled our website traffic and sales.”
Mountain Hollow Ragdolls
Founder and CEO
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