| Sep 24 2019
Today we’ll be speaking to Guy Kawasaki, former Apple Evangelist and curr...
As experts on the written word, we even enjoyed penning these frequently asked questions.
Copywriting is one of the core aspects of a successful digital marketing campaign. No matter what industry you’re in or what services you provide, you need to be able to communicate with your customers. What do you do, why do you do it, and most importantly, how do you do it better than everyone else. Copywriting is the art and science of convincing people to take action - to buy something, to sign up, to read more.
Content is king! Who doesn’t love content? Point them out to us and we’ll fight them. OK, maybe that was too much, but the fact remains, content is a key component to any successful website.
Our One Page Websites include up to 1500 words and are written with a succinct efficiency in mind. Your customers don’t have time to trawl through unnecessary words. We put the important details front and centre, ensuring your customers know who you are and what you offer. Easy, simple and effective.
Our Professional Websites include up to 2000 words. Our talented web designers and crack copywriters will get together and decide where your words would best be suited, funnelling customers through your information towards a vital call-to-action.
Our SEO Websites follow the latest trends in Google’s ranking algorithm. This includes 1500 words on the home page. It’s been shown that pages with 1500 words or more rank higher than those without, so while it takes time to compose, it’s well worth it in the long-run.
SEO copywriting is the ultimate blend of art and science. It must be perfectly written for human eyes, attracting and enticing your customers to take the next step. At the same time, it must be written for Google’s indexing system, adhering to the latest SEO standards to ensure a smooth rise up the search engine listings. It’s not easy to do, but we’re the best in the business, so you’re in safe hands.
SEO copywriting takes time to tread the fine line between these two needs. So while a 4-week turnaround may seem like an age, you’ll be spending even longer on the first page of Google.
Anyone can write. But not anyone can be a writer. When you bring on the services of our copywriting team you bring on a professional team who’s honed their craft for years, developing the necessary skills to elevate the brands of businesses, regardless of industry, to new heights.
We’re able to connect with your audience on an emotional level, creating a lasting connection between your brand and their minds. We see your business with fresh eyes, bringing a new perspective that’s able to open up new avenues for advertising and marketing. We write content that’s engaging and exciting, not just highly shareable, but impossible to ignore.
That depends on the project. During your initial set-up phone call we’ll establish what goals you have for your business. The products and services you offer, and more importantly, the demographic you wish to target, will determine the style of writing we use.
We know how to write short, sharp and to the point content that gets your message across in a simple and easy to understand way.
We also know how to craft persuasive long-form content full of compelling language, building an emotional link between your business and your customers.
The call-to-action, or CTA, is, in many ways, the defining feature of an online marketing strategy. Dazzling website visuals and intuitive user experience draws them in. Captivating copywriting adds another layer of irresistible allure. But the call-to-action, it’s the final touch.
Conversions, business, revenue and ultimately profit, all depend on accessible, convincing and unmissable calls-to-action. No matter what goal you have, we’ll work towards compelling your customers to take the next step.
We pour our creative minds into your CTA’s. Compelling, persuasive and designed to do business.
You’ll have your very own account manager working with you every step of the way. So we’ll arrange a time that works for you and be in touch via phone. We’ll bring the questions, meticulously planned and designed to understand your business inside and out, all you have to do is bring the answers.
Of course! While our copywriters love nothing more than crafting the perfect words for your brand, it is your brand. If you would like changes to your copywriting, whether that reflects the tone, style or length, we’d love to hear from you. Having said that, while we’re not precious about our writing, we do have considerable professional experience. If we think it would be unwise or damaging to your SEO goals to alter your content, we’ll let you know.
Working towards your perfect copywriting is a collaborative experience. Our team of content writers take the time to research your industry, researching relevant content that gives them insight into your world. But we’ll never know as much as you! Once our first draft is completed we’ll send it to you. This is your chance to add any editing notes you like. Be honest, be open and be clear. We’re committed to bringing your project to life, so we provide one client edit to make it happen. Take your time to really identify any changes you’d like to see. Once we get it back, we’ll consider your notes as final.
This depends on the package you’ve bought.
One Page Websites - 2 weeks
Professional Websites - 3 weeks
SEO Websites - 4 weeks
We’re acutely aware at all times that we are representing your brand, and as such we would never rush your work. The time that goes into each project will include industry research, keyword research, competitor analysis, site audits and the writing itself.
They say good things come to those who wait. And we’re confident you’ll agree.
Absolutely! We’re more than a little proud of our copywriting work. Whether it’s catching literary lightning in a bottle or crafting the perfect prose to bring your business to life, we’re passionate about the written word. Head on over to our website and copy portfolio page to see what we could do for your business.