Are you a freelancer or an entrepreneur? You’re probably confident in your answer. After all, you run a small business. You’ve got a vision for your future. And you’re taking the steps to get there. But the truth might not be what you think it is. As a business owner… Read More »Are You A Freelancer or An Entrepreneur?
You don’t need the best product to be successful. Or even the best service. You only need to understand one principle of human nature to ensure your product is in hot demand today, tomorrow, and every day. What is that principle? Emotion trumps logic. Consumers don’t buy by carefully… Read More »Success Case Study: Coca Cola
There are efficient ways to increase the profits of a business. And there are inefficient ways. Upselling is the definition of efficient. And here’s the simple reason you need it – selling to new prospects is hard. Really hard. In fact, the probability of selling to a new prospect sits… Read More »Upselling Training For Small Businesses
WARNING: Unpopular opinion about the importance of brand loyalty. No matter how great your product or service is, without a loyal client base, your business will never be successful. Don’t believe me? I’ll prove it to you. And I’ll show you the one thing you can start working on today… Read More »The Importance Of Brand Loyalty in 2019