600% increase in organic traffic in just 6 months.

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Valoso

Case study

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Here's how we did it.

The client

Valoso began in 2015 by Bobby Lin.

Bobby set out to create one of the world’s first
video production marketplaces.

Valoso successfully enrolled thousands of
video industry professionals into the freelancer
marketplace.

We were engaged late 2015 to help develop
and execute a start up digital marketing
strategy, focusing on organic search engine
traffic channels.

VISIT WEBSITE
Client

The problem

As a startup adopting the double sided
marketplace business model your first
challenge is always choosing which side of the
market to build first. The user-consumer or the
freelance-vendor.

Thankfully Valso already had had some good
success with one side of the business, boasting
an already strong catalogue of vendors
registered to the platfrom.

Supply was set. All they needed was demand.

That marked our challenge. How would we go
about attracting the customer side of the
market?

Valoso.com unfortunately didnt have a large
budget, nor did they have a highly visible
online brand.

With limited internal knowledge and resources
to grow their online traffic they were in need of
highly targeted and effective SEO strategies
and tactics to ensure the survival of their
statup.

The greatest challenge for Valoso was
generating customers to submit video editing
and filming jobs onto the platform for the
thousands of professionals wanting work.

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Industry insights.

AUSTRALIAN MARKET SIZE
  • Annual Revenue

    $531 m

    Annual Growth

    6.2%

  • Annual Growth

    6.2%

  • Completing Businesses

    877

    Avg. Business Revenue

    $605 k

  • Avg. Business Revenue

    $605 k

  • Industry Employment

    3,021

    Avg. Rev. Per Employee

    $176 k

  • Avg. Rev. Per Employee

    $176 k

SEARCH ENGINE STATS
  • Industry Keywords - Total Monthly Searches

    5,048

  • Avg. Cost Per Click for Industry Keywords

    $4.47

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Campaign goals

  • Increase video project submissions
  • Increase organic search engine visitors
  • Create high converting content to turn visitors into customers.
  • Train staff to perform ongoing SEO strategies internally
Campaign Goals

Our solution

Our solution focused on educating the
Valoso.com founders on how to successfully
implement fast traffic generating digital
marketing strategies.

We also helped them define long term
company standards and tactics that they
would be able to utalised and adapt as their
company grew and needs changed.

Step one was to teach Valoso team on how to
discover trending topics within the industry
and where to find the most frequently ask
questions by the target customer.

We then instructed them on how to write
provocative content that would entice readers
to share socially, comment and link.

The goal of this content marketing strategy
was to provide value to the video industry, by
solving customers pain points and answering
their most probing questions.

Step two was to show Voloso how to build
strong relationships with industry leaders.

By positioning themselves next to these
high-traffic, highly regarded sources they are
doing everything they can to ensure the
content publish is being seen as trusted and
relevant, the eyes of search engines and their
customers alike.

The content mediums we worked with were live
video broadcasts, white papers and interview
collaborations.

This allowed Valoso to attract valuable trac,
links and content on a low budget.

Why it worked

The education solution was chosen for Valoso because it empowered the Valoso team to continually grow their audience and build their brand as an authority without the continued expensive of an expert digital marketing team.

The strategies were designed to quickly build the volume of organic search engine traffic towards Valoso, to take a large market-share before new competitors entered the market.

The content strategies were chosen because of the industry Valoso operates in.

Creating video content was important because it reinforced to the marketplace community that Valoso were not only knowledgeable video professionals but also actively participate in video production.

Why It Worked

Marketing milestones.

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Campaign
results.

  • 600%
    Increase in organic traffic

  • 5
    Team members trained in SEO best practices

  • 200%
    Increase a new video project submissions

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Meet the team behind them.

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Jeremy - Growth Strategist

Click to watch
video testimonial.
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Jeremy - Growth Strategist

Play

Clarinda - SEO Specialist

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video testimonial.
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Clarinda - SEO Specialist

Play

Max - Growth strategist

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video testimonial.
X

Max - Growth strategist

Play

Chris - Growth Strategist

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video testimonial.
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Chris - Growth Strategist

Play

Jacob - Growth Partner

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video testimonial.
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Jacob - Growth Partner

Play

George - SEO Specialist

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video testimonial.
X

George - SEO Specialist

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CLAIM YOUR
FREE WEBSITE
STRATEGY.

$1200 value.

FREE if you act now.

No bullshit. No sales pitch. Your chance to understand your business.*

If you don’t have a website
you’re losing sales – it really is that simple.

We’ll help you plan a winning
web strategy that delivers on
your bottom line.

*Enjoy all the benefits of your own
marketing team with none of the cost.

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