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Project Overview

Coastline Frameless Glass already had an existing website when we started working with them. But it was outdated, poorly designed and slow. All of which were turning away potential customers and leaving them frustrated.

They wanted to funnel visitors towards high converting pages and use an SEO campaign to increase their visibility dramatically. It wasn’t enough to just be seen, they wanted to turn hot leads into concrete sales too.

More than that. Coastline Frameless Glass wanted rank organically on the first page of Google without breaking the bank. Our challenge was to take their business and insert it above the 62,800 search results that appear when customers type ‘Frameless Glass Central Coast’ into Google. That’s some serious competition.

With a number of services on offer, they wanted to promote their business as more than a Frameless Glass Installer, but to attract customers interested in the niche markets of Pool Fencing, Shower Screens and Stair Balustrades. Facing more competition, and wanting to promote more services, we were more excited than ever to get stuck in.

The Solution

SEO, Website Design, Professional Website

We started by designing a new website that played to their strengths. Incorporating their core services, we included sweeping images and powerful call-to-action buttons that captivated their visitors. Our web designers struck the perfect balance of colours while our copywriters added in-depth content that was written to speak to their customer’s needs.

By moving all the most valuable information above the fold and undertaking a comprehensive onsite optimisation, we turned their site from a loose collection of services and images to a sleek, stylish and well oiled machine. Not only did we bring them extra attention, but the combination of our SEO approach and brand new website brought the right type of customers too.

We capitalised on this new traffic by adding new pages to reflect their impressive list of services. Google loves content so our copywriters crafted magnetic copy across 14 new pages to speak directly to Google’s SEO ranking algorithm.

More than quantity, we added quality by researching the highest converting keywords and adding them to his website. These were designed to maximise search exposure across a wider audience. This directly translated to more leads.

We also created 416 backlinks around the internet directing traffic and SEO value back to Coastline Frameless Glass. By streamlining their own website with simple and valuable internal linking, we made it easier than ever for people to explore their services, which helped lower their bounce rate and made people stay longer.

The Result

Coastline Frameless Glass came to us without a website and wanting to appear organically on Google, lower their bounce rate, increase their website views and close leads. That’s exactly what we did for them.

14 new service pages.
416 relevant and trusted backlinks across the internet.
8 keywords ranking in the top #3 on Google in 3 months.
162 website visits in 30 days. That’s over 5 potential customers every single day!

2,398 page views in 3 months.
Bounce rate reduced to 21.56% against an industry average between 50-60%!
21 conversions in 3 months. That’s almost seven new clients each month!

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Coastline Frameless Glass

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