Web analytics made simple. You’ve got the website, your content is strong and your business has found its niche online. Now it’s time to crunch those numbers to really get ahead. What is Google Analytics ? Google Analytics is an integral part of a successful online marketing campaign. The data… Read More »What Is Google Analytics?
Everyone has a smartphone. Statistically speaking, you’re reading this on a smartphone right now! Use your mobile platform wisely and you can connect with the world. More Google searches take place on mobile than on traditional desktop computers. A mobile friendly website taps into this growing market of consumers. Search… Read More »Mobile-Friendly Website
Google My Business (GMB) is one of the most powerful tools you can use to improve your Local SEO and online visibility. If you’re a local business, it’s not enough to just claim your GMB listing. By optimising your listing to appear when consumers in your local area search for products… Read More »Local SEO Case Study: Brisbane Massage & Acupuncture Industry
Today we’ll be speaking to Guy Kawasaki, former Apple Evangelist and current author, speaker, entrepreneur and marketer. A Silicon Valley icon, Guy has had a long and successful career in marketing and tech, as well as helping to pioneer the concept of ‘business evangelism’. In addition to his personal and… Read More »Interview with Guy Kawasaki: On the Future of Inbound Marketing (2020)
You’re here because you want to know how much to spend on marketing. So here’s the truth. There isn’t a predetermined amount that you should spend on marketing in 2021 to see success. Anyone who tells you that you should spend a predetermined figure just wants you to overspend. So… Read More »How Much Should You Spend on Digital Marketing in 2021?