Today we’ll be speaking to Guy Kawasaki, former Apple Evangelist and current author, speaker, entrepreneur and marketer. A Silicon Valley icon, Guy has had a long and successful career in marketing and tech, as well as helping to pioneer the concept of ‘business evangelism’. In addition to his personal and… Read More »Interview with Guy Kawasaki: On the Future of Inbound Marketing (2020)
You’re here because you want to know how much to spend on marketing. So here’s the truth. There isn’t a predetermined amount that you should spend on marketing in 2021 to see success. Anyone who tells you that you should spend a predetermined figure just wants you to overspend. So… Read More »How Much Should You Spend on Digital Marketing in 2021?
Google My Business (GMB) is one of the most powerful tools you can use to improve your Local SEO and online visibility. If you’re a local business, it’s not enough to just claim your GMB listing. By optimising your listing to appear when consumers in your local area search for products… Read More »Local SEO Case Study: Victorian Massage Industry
Marketing is full of acronyms that can be confusing. But if you’re looking to get more leads and more work in your local area, one of the most important acronyms for you to understand is NAP. No this isn’t the rest you’d love to take after lunch. Your NAP stands… Read More »Why Your NAP Is Crucial If You Want More Local Work
Are you a freelancer or an entrepreneur? You’re probably confident in your answer. After all, you run a small business. You’ve got a vision for your future. And you’re taking the steps to get there. But the truth might not be what you think it is. As a business owner… Read More »Are You A Freelancer or An Entrepreneur?