Alexander Porter

What Is Google AdWords?

AdWords is centred around keywords. People search for the information, services and products they desire on Google. When your chosen keywords are searched for, it triggers your ad, placing you at the top of the search engine listings. How much does it cost? An AdWords campaign places you in complete… Read More »What Is Google AdWords?

Mobile-Friendly Website

Everyone has a smartphone. Statistically speaking, you’re reading this on a smartphone right now! Use your mobile platform wisely and you can connect with the world. More Google searches take place on mobile than on traditional desktop computers. A mobile friendly website taps into this growing market of consumers. Search… Read More »Mobile-Friendly Website

Interview with Guy Kawasaki: On the Future of Inbound Marketing (2020)

Interview with Guy Kawasaki- On the Future of Inbound Marketing

Today we’ll be speaking to Guy Kawasaki, former Apple Evangelist and current author, speaker, entrepreneur and marketer. A Silicon Valley icon, Guy has had a long and successful career in marketing and tech, as well as helping to pioneer the concept of ‘business evangelism’. In addition to his personal and… Read More »Interview with Guy Kawasaki: On the Future of Inbound Marketing (2020)