$56,088 in sales
in just 3 months

Attuned Psychology Local SEO Case Study

Here's how we did it.

The client

Attuned Psychology came onboard with us back in August 2016. Offering a range of psychological and therapeutic services to people in need, they wanted to make sure their services were readily available when people needed them most.

The problem

They needed a way to increase their leads and client base so they could continue to provide the best service possible, while ensuring they had enough control on their costs that they never got out of control.

Industry Insights.

Australian
Market Size

Annual Revenue

$9.1 b

Annual Growth

2.4%

Completing Business

30.4k

Avg. Business Revenue

$1.035 m

Industry Employment

37.9 k

Avg. Rev. Per Employee

$240.1 k

Search
Engine Stats

Industry Keywords - Total Monthly Searches

67,302

Avg. Cost Per Click for Industry Keywords

$3.97

Campaign
Goals

Reach people in most need of help and care
Ensure potential customers were aware of our client as an option at all stages of their treatment journey
Improve total numbers of clients on boarding week on week
Increase number of weekly appointments to the point our client could take on additional staff
Meet client revenue goals

Our
Solutions

We chose to develop a Google Ads campaign that leveraged the wealth of high quality informational content already available on our client’s website.

By connecting to users at every stage of their care journey – from early research of their symptoms and needs, to the time they’re ready to make an appointment – we ensured our client was the first name to appear to offer advice and solutions.

The result – our client was able to provide incredible care to those at risk before they even made a booking all the while building enough recognition and trust to ensure they were the go-to option when a potential client was ready to seek advice.

Researching and targeting longtail keywords with high informational and consumer intent
Developing a nurturing sales journey that reached both longterm and immediate prospects
Broadened our clients service area to reach new clients