Here's how we did it.
Avg. Business Revenue
Avg. Rev. Per Employee
Industry Keywords - Total Monthly Searches
Avg. Cost Per Click for Industry Keywords
- Reach people in most need of help and care
- Ensure potential customers were aware of our client as an option at all stages of their treatment journey
- Improve total numbers of clients on boarding week on week
- Increase number of weekly appointments to the point our client could take on additional staff
- Meet client revenue goals
We chose to develop a Google Ads campaign that leveraged the wealth of high quality informational content already available on our client’s website.
By connecting to users at every stage of their care journey – from early research of their symptoms and needs, to the time they’re ready to make an appointment – we ensured our client was the first name to appear to offer advice and solutions.
The result – our client was able to provide incredible care to those at risk before they even made a booking all the while building enough recognition and trust to ensure they were the go-to option when a potential client was ready to seek advice.
- Researching and targeting longtail keywords with high informational and consumer intent
- Developing a nurturing sales journey that reached both longterm and immediate prospects
- Broadened our clients service area to reach new clients
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