Here's how we did it.
The client
The problem
Industry Insights.
Australian
Market Size
Annual Revenue
$9.1 b
Annual Growth
2.4%
Completing Business
30.4k
Avg. Business Revenue
$1.035 m
Industry Employment
37.9 k
Avg. Rev. Per Employee
$240.1 k
Search
Engine Stats
Industry Keywords - Total Monthly Searches
67,302
Avg. Cost Per Click for Industry Keywords
$3.97
Campaign Goals
- Reach people in most need of help and care
- Ensure potential customers were aware of our client as an option at all stages of their treatment journey
- Improve total numbers of clients on boarding week on week
- Increase number of weekly appointments to the point our client could take on additional staff
- Meet client revenue goals

Our
Solutions
We chose to develop a Google Ads campaign that leveraged the wealth of high quality informational content already available on our client’s website.
By connecting to users at every stage of their care journey – from early research of their symptoms and needs, to the time they’re ready to make an appointment – we ensured our client was the first name to appear to offer advice and solutions.
The result – our client was able to provide incredible care to those at risk before they even made a booking all the while building enough recognition and trust to ensure they were the go-to option when a potential client was ready to seek advice.
- Researching and targeting longtail keywords with high informational and consumer intent
- Developing a nurturing sales journey that reached both longterm and immediate prospects
- Broadened our clients service area to reach new clients
Marketing milestones.
Campaign results
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