Turn Viewers Into Customers With Scroll-Stopping Youtube Ads
With over 2 billion monthly users, YouTube offers a massive opportunity for brands to connect through compelling video. At Search It Local, we craft high-performing YouTube ad campaigns that drive leads, build brand recognition, and put your message in front of the right audience at the right time.
Boost your sales
Beat your competitors
Counted on by these businesses
Why Choose YouTube Advertising?
YouTube isn’t just a platform for entertainment—it’s a key part of your customer’s decision journey. The right video ad can boost awareness, spark interest, and move people to act.
Key Benefits:
- Massive reach with advanced targeting (demographics, interests, locations)
- Integrates with Google Ads for precise placement & budgeting
- Higher engagement rates than traditional display ads
- Supports both brand-building and lead generation goals
“Our brand awareness doubled after launching YouTube ads with Search It Local. We saw a spike in both web traffic and direct leads.” — Danielle, Marketing Manager at Giant Invitations
Step-by-Step: Creating Winning YouTube Campaigns
- Strategy Session – Define your goals, budget, and audience.
- Creative Production – Storyboarding, scripting, and video creation.
- Campaign Setup – Targeting, bidding, and format selection.
- Optimisation & Reporting – A/B testing, performance review, and adjustments.
From script to screen, we handle everything.
Choose the Right YouTube Ad Format
| Ad Format | Description | Best For |
|---|---|---|
|
TrueView In-Stream |
Skippable after 5 seconds, only pay if viewed |
Cost-effective awareness & engagement |
|
Non-Skippable Ads |
15 sec max, guaranteed delivery |
Brand messages that must be seen |
|
Bumper Ads |
6-second short-form, non-skippable |
Quick brand reinforcement |
|
Discovery Ads |
Shown on homepage/search results |
Promoting longer-form content |
We're an award-winning digital marketing agency
We’re proud to be an award-winning SEO agency. In 2021, we won an ‘SEO Effectiveness’ award from the Australian Web Awards; in 2024, APAC Insider awarded us ‘2024 Best SEO Digital Marketing Agency’; in the same year, our SEO campaign for Search it local took home a Web Excellence Award.
Case Study: Boosting Local Engagement with Video
Client: Aussie Spas & Pools
Challenge: Low local engagement from display campaigns
Solution: Geo-targeted YouTube bumper ads + in-stream retargeting
Results: 51% lift in brand search volume + 37% increase in qualified leads
“Video helped us connect with local families who’d never heard of us before. We’re seeing real engagement.” — Kristen, Director at Aussie Spas & Pools
Budgeting for Success
YouTube Ads work for businesses of all sizes. Whether you’re spending $500 or $50,000/month, we build a strategy to maximise every dollar.
- Pay-per-view model: Only pay when someone engages
- Flexible targeting: Spend where it counts
- Integrated reporting: Know what’s working, in real-time
Local Targeting. Real Results.
Focus your video ads on Sydney suburbs or anywhere in Australia. We build campaigns that align with your geography, audience, and industry—so your message lands with the right people.
We've had some serious success with SEO
Making our clients’ websites busier and their businesses more money with SEO is our favourite thing. We’ve had some really good SEO wins.
We work with businesses all over Australia 🦘
Our agency is based in Brisbane but we work with businesses anywhere in Australia.
- SEO Cairns
- SEO Gold Coast
- SEO Sunshine Coast
- SEO Brisbane
- SEO Melbourne
- SEO Perth
We’ve achieved really good results in these spaces 📈
From accountants and therapists to construction companies — our SEO team have ranked businesses from all kinds of industries. Here are some of the industries we work with the most.
Industrial
Healthcare & private practice
Home services
Education & courses
Real estate
Professional services
Don’t see your industry?
Why Search It Local?
We’ve helped hundreds of Australian businesses turn bounced visitors into loyal customers with intelligent, data-driven remarketing.
End-to-end campaign creation & management
Google Premier Partner agency
Transparent reporting & performance dashboards
Local experts who understand your market
“We’d never used video before, and now it’s our #1 performing ad type. Couldn’t be happier.”
— Zara, Owner at Healthful Women’s Wellness
Meet your new Sydney SEO agency
Here are some of the great people at Excite Media who will develop a winning SEO strategy to get you showing up on the major search engines
👇
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Michael Brown
Chief Executive Officer
Want to get to know our whole digital marketing and SEO team?
🏆 Australian Web Awards: SEO Winner 2021
Experience matters when it comes to choosing a Sydney SEO agency
18
years in business
1,700+
websites launched
40+
local experts
$6M+
ad spend managed
5.0
5.0
5.0
REAL REVIEWS FROM OUR CLIENTS
Our remarketing campaigns with Search It Local helped reduce our cost per lead by over 30%—and our conversion rate doubled within two months
Giant Invitations
We had hundreds of abandoned carts—now we have a recovery system that actually brings people back and converts. Game changer.
Aussie Spas
Want even more proof? Read through 40+ handwritten client testimonials.
Voted in The Australian Business Journal's Top 10 SEO Agencies to Watch.
One of the things that set Excite Media apart from the competition is the extraordinary quality of customer service and support they provide. This is a well-established Australian-based agency that has built quite a positive reputation.
The Australian Business Journal
Take a look at our SEO articles
For the latest news and updates in search engine optimisation and some useful tips, check out our SEO articles.
Frequently Asked Questions
Why should I advertise on YouTube?
YouTube reaches over 2 billion users every month. It’s not just a video platform—it’s where people go to learn, research, and make purchase decisions. YouTube Ads let you get in front of your ideal audience with video content that informs, entertains, and converts.
Are YouTube Ads suitable for small businesses?
Yes. Whether you’re spending $500 or $50,000 per month, YouTube Ads can be tailored to your goals. With pay-per-view pricing and advanced targeting, we make sure your video ad spend only goes toward reaching people who are likely to engage.
What types of YouTube Ads are available?
- TrueView In-Stream: Skippable after 5 seconds, great for awareness and engagement
- Non-Skippable Ads: 15-second max, used for key brand messages
- Bumper Ads: 6-second non-skippable ads for fast brand recall
- Discovery Ads: Appear in YouTube search results or homepage feeds
We help select the right mix for your goals and audience.
How do you target the right audience on YouTube?
We use Google Ads targeting to pinpoint viewers by age, gender, location, interests, behavior, and even specific YouTube channels or search keywords. This ensures your ad shows up in the right place, at the right time.
Do I need to provide my own video ad content?
Nope. We offer full creative production—from scripting and storyboarding to filming and editing. Our team creates video ads designed to engage your audience and drive conversions.
What kind of results can I expect from YouTube Ads?
Depending on your goals, YouTube Ads can help increase brand awareness, web traffic, and leads. We track views, clicks, conversions, and even brand search volume to measure success. Every campaign is optimised to maximise ROI.
How do you track and optimise YouTube Ad campaigns?
We use Google Ads and YouTube Analytics to monitor performance. You’ll get real-time insights, weekly reporting, and ongoing A/B testing. We adjust creative, targeting, and bidding strategies to improve results over time.
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Let Your Brand Be Seen Where It Counts
Video drives visibility, trust, and leads. Let’s build a campaign that puts your brand in front of your ideal audience.
Book Your Free YouTube Ads Strategy Call Today
We’ll assess your current strategy and create a roadmap for high-impact video results.