Unlock the Power of Remarketing for Your Business
Be the #1 Choice in Your Area
Reconnect With Ready Buyers: Target users who’ve already shown interest and bring them back to your site to complete the sale.
Smart Ad Targeting: Reach the right audience across Google, YouTube, Facebook, and Instagram with precision.
Cost-Effective Conversions: Lower your CPA by focusing spend on warm, high-intent audiences.
Dynamic Retargeting: Personalised ads that showcase products or services users already viewed.
→ Ready to turn more traffic into leads and sales? Fill out the form on the right to get your remarketing strategy.
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What Is Remarketing (And Why It Works)
In digital marketing, most users don’t convert the first time. But that doesn’t mean the opportunity is lost. Remarketing helps you reconnect with visitors who’ve already shown interest in your business—through targeted ads or email campaigns designed to bring them back. Remarketing allows you to reconnect with people who’ve already shown interest in your brand but left your website without taking action. It’s a powerful way to stay visible, build trust, and bring potential customers back to complete their journey.
Here’s how it works:
- A visitor lands on your site but leaves without converting
- A cookie tracks their behavior
- Later, they see your ads across the web or social media
- They return and convert—thanks to consistent, relevant reminders
With tailored remarketing, you can stay top-of-mind, reduce ad spend waste, and guide warm prospects down the funnel.
How Remarketing Works Across Channels
Google Display & Search Ads:
Target past visitors as they browse news sites, watch YouTube, or search Google.
Facebook & Instagram:
Create custom audiences to re-engage users who interacted with your content, viewed products, or visited landing pages.
Email Remarketing:
Trigger abandoned cart reminders, exclusive offers, or product updates to reconnect and convert.
Dynamic Product Ads:
Automatically show visitors the exact products they viewed, paired with persuasive CTAs like “Still Interested?” or “Back In Stock!”
We're an award-winning digital marketing agency
We’re proud to be an award-winning SEO agency. In 2021, we won an ‘SEO Effectiveness’ award from the Australian Web Awards; in 2024, APAC Insider awarded us ‘2024 Best SEO Digital Marketing Agency’; in the same year, our SEO campaign for Search it local took home a Web Excellence Award.
Setting Up Your First Remarketing Campaign: Step-by-Step
Define Your Audience
Create segmented lists based on specific behavior—like product views, cart abandonment, or time-on-site.
Choose Your Platform
Select from Google Ads, Facebook/Instagram, email automation, or a hybrid strategy that combines multiple channels.
Build Engaging Ads
Use striking visuals, personalised copy, and irresistible CTAs like:
“Get 10% Off Before It’s Gone” or “Still Thinking It Over?”
Test, Optimise, Repeat
A/B test formats (video, carousel, static), placements, offers, and creatives. Let data guide your spend.
Include Email Workflows
Add email remarketing for cart abandoners, lapsed users, or lead nurturing campaigns.
“Our first campaign with Search It Local generated more than double the leads compared to our previous agency — and cost less.”
— Diana, Director at WattsUp Solar
Maximise ROI With Expert Optimisation
Your campaign’s success depends on continuous refinement. Our team helps you:
- Create dynamic ad creatives that auto-pull product data
- Segment by intent, ensuring the right message reaches the right user
- Align landing pages with ad messaging to reduce bounce and boost conversions
- Set frequency caps to avoid ad fatigue
- Integrate email remarketing for a layered, multi-channel approach
- Track performance and attribution across the full funnel
Advanced Strategies for Ecommerce & Service-Based Businesses
Ecommerce Remarketing Tactics:
- Abandoned cart emails with time-limited discounts
- Product retargeting ads showing recently viewed items
- Cross-sell recommendations based on browsing behavior
Service Business Remarketing Tactics:
- Free consultation ads shown to repeat visitors
- Educational content delivered via remarketing ads (videos, guides)
- Retargeting based on service category interest (e.g., “Book a Free Quote for Plumbing in Sydney”)
Remarketing vs Retargeting: What’s the Difference?
Retargeting = Ads that follow your users across the web after a visit.
Remarketing = Email or onsite strategies to re-engage past visitors or leads.
We use both to create a comprehensive re-engagement strategy that captures attention, builds trust, and accelerates conversions.
Why Search It Local?
We’ve helped hundreds of Australian businesses turn bounced visitors into loyal customers with intelligent, data-driven remarketing.
Audit & Diagnosis
We crawl and audit your entire site. You’ll get a custom report that makes sense—even if you don’t speak code.
Prioritised Fix Plan
Not all issues are equal. We rank fixes by impact on traffic and rankings.
Implementation
We can implement changes directly or work alongside your dev team with detailed documentation.
Re-test & Monitor
Post-fix validation. We watch how Google reacts and fine-tune further.
Australian Web Awards: SEO Winner 2021
Experience matters when it comes to choosing a Sydney SEO agency
18
years in business
1,700+
websites launched
40+
local experts
$6M+
ad spend managed
4.2
5.0
5.0
REAL REVIEWS FROM OUR CLIENTS
We’d done content for months with no results. Turns out half our site wasn’t even indexed. They fixed it, and we saw a 40% increase in traffic in 8 weeks.
Mark L.
Marketing Lead, SaaS Company
They spotted redirect chains and mobile issues we never knew existed. Worth every dollar.
Tanya P.
eCommerce Founder
Voted in The Australian Business Journal's Top 10 SEO Agencies to Watch.
One of the things that set Excite Media apart from the competition is the extraordinary quality of customer service and support they provide. This is a well-established Australian-based agency that has built quite a positive reputation.
The Australian Business Journal
Ready to Grow Your Business With SEO?
Let us help you get found by the right customers at the right time.
Frequently Asked Questions
We have professional experts around world.
Still Need Assistance?
- Help center
- Community
What’s the best platform for remarketing?
Google and Facebook are the most commonly used platforms, but the most effective approach is a combination of display ads, social ads, and email remarketing. This ensures your message reaches users across multiple touchpoints.
Do I need a large budget for remarketing?
No. Remarketing is typically more cost-effective than cold outreach or prospecting ads. You’re targeting people who already know your brand, so conversion rates are higher and cost-per-lead is often lower.
Is remarketing intrusive or annoying?
Not when it’s done right. We follow ethical practices by using frequency caps and audience segmentation to avoid ad fatigue. Our focus is on delivering value-driven reminders—not spamming your audience.
Can I track the ROI of a remarketing campaign?
Yes. We provide clear reporting on cost-per-click (CPC), click-through rate (CTR), cost-per-conversion, return on ad spend (ROAS), and other performance metrics. You’ll know exactly how your campaigns are performing.
What’s the difference between remarketing and retargeting?
Retargeting typically refers to paid ads that follow users after they leave your site.
Remarketing includes both ad and email strategies to re-engage past visitors or leads.
We use both as part of a layered re-engagement strategy.
