SaaS SEO Services - Scalable Organic Growth for Software Companies
Your site may look good—but is it speaking Google’s language?
Grow traffic, signups, and SQLs with scalable SaaS SEO
Align technical SEO, content, and CRO to boost MRR
Drive consistent growth with strategies built for SaaS brands
→ Fill out the form to the right, claim your FREE SaaS SEO Consult, and start growing today!
Working with these businesses
Why SEO for SaaS Is Different
SaaS SEO isn’t about chasing keywords. It’s about understanding:
- Long decision cycles
- Multi-touch attribution
- Multiple buyer personas (end-users, execs, technical evaluators)
- Trial/demo signups vs SQLs
- Competitive, content-heavy markets
We don’t just “do SEO.” We architect sustainable, compounding traffic systems that match how your ideal customers search, compare, and convert.
We're an award-winning digital marketing agency
We’re proud to be an award-winning SEO agency. In 2021, we won an ‘SEO Effectiveness’ award from the Australian Web Awards; in 2024, APAC Insider awarded us ‘2024 Best SEO Digital Marketing Agency’; in the same year, our SEO campaign for Search it local took home a Web Excellence Award.
What Our SaaS SEO Services Include
Technical SEO for Scalability
- Crawl budget control for growing blogs and knowledge bases
- Internal linking for feature pages, use cases, and product tours
- Core Web Vitals, mobile UX, indexation logic
Content Strategy & Execution
- Top-of-funnel (TOFU) content for awareness
- Mid-funnel (MOFU) content: use cases, comparison pages, templates
- Bottom-of-funnel (BOFU): demos, integrations, pricing
- Entity-based SEO to future-proof visibility in AI search
Keyword Intent Mapping
- Keywords segmented by funnel stage
- Aligns with PLG and sales-led motion
- Covers blog, feature, integration, and industry pages
Conversion Rate Optimization (CRO)
- Heatmaps and A/B testing on SEO landing pages
- Optimised CTAs for trials, demos, and signup forms
- Dynamic content insertion for high-intent pages
Link Acquisition & Digital PR
- Thought-leadership placement in SaaS and tech publications
- Outreach to podcasts, industry roundups, curated newsletters
- High-quality links that actually move rankings
Client Wins: Real Pipeline Growth
| Company | Traffic Growth | MQL Increase | MRR Impact |
|---|---|---|---|
|
CRM SaaS (US) |
+324% in 7 months |
+148% |
$83K new MRR |
|
HealthTech SaaS |
+510% organic sessions |
+89 SQLs |
$2.1M pipeline influenced |
|
DevOps Platform |
Page 1 for 42 keywords |
+68% signups |
31% CAC reduction |
Our SEO Process for SaaS
Delivering supercharged SEO results means a lot of detailed work (but that’s what we’re here for). Here’s some of what’s involved:
Audit & Discovery
Technical audit, content audit, and CRM analysis. Align goals to lifecycle stage (early, growth, scale).
Strategic SEO Blueprint
Keyword mapping, page-type planning, and content priorities — built to align with trial/demo goals.
Execution & Collaboration
Weekly sprints with your internal content/marketing/dev teams. We can also fully manage if needed.
Lead Attribution & Reporting
Clear attribution across GA4, HubSpot, Salesforce — no vanity traffic reports.
Ongoing Optimization
Iterate based on real business outcomes — MRR, SQLs, CAC, and churn-limiting content.
Ready to rank in the search engines? Let’s chat!
Why SaaS Companies Choose Us
| Feature | Our Team | Standard SEO Agencies |
|---|---|---|
|
SaaS funnel expertise |
✅ Yes |
❌ Generic strategies |
|
Tech + content hybrid |
✅Fully integrated |
❌Siloed or outsourced |
|
MQL/SQL integration |
✅CRM-aligned |
❌Top-funnel only |
|
AI SEO readiness |
✅GEO + entity SEO included |
❌No SGE/ChatGPT tracking |
|
Flexible team integration |
✅Can co-build or own it |
❌ Rigid deliverables |
We Specialize in These SaaS Models
- B2B SaaS (CRM, martech, HR tech)
- Vertical SaaS (legaltech, healthtech, proptech)
- Developer tools & APIs
- PLG models (freemium → paid upgrade)
- Enterprise SaaS with ABM or partner programs
Australian Web Awards: SEO Winner 2021
Experience matters when it comes to choosing a Sydney SEO agency
18
years in business
1,700+
websites launched
40+
local experts
$6M+
ad spend managed
4.2
5.0
5.0
REAL REVIEWS FROM OUR CLIENTS
We’d done content for months with no results. Turns out half our site wasn’t even indexed. They fixed it, and we saw a 40% increase in traffic in 8 weeks.
Mark L.
Marketing Lead, SaaS Company
They spotted redirect chains and mobile issues we never knew existed. Worth every dollar.
Tanya P.
eCommerce Founder
Voted in The Australian Business Journal's Top 10 SEO Agencies to Watch.
One of the things that set Excite Media apart from the competition is the extraordinary quality of customer service and support they provide. This is a well-established Australian-based agency that has built quite a positive reputation.
The Australian Business Journal
Ready to Grow Your Business With SEO?
Let us help you get found by the right customers at the right time.
Frequently Asked Questions
We have professional experts around world.
Still Need Assistance?
- Help center
- Community
Do you offer SEO for early-stage SaaS?
Yes — we work with funded startups, bootstrappers, and scale-ups. Strategy varies based on stage.
Can you integrate with our content team or freelancers?
Absolutely. We offer full-service or collaborative hybrid models.
How do you prove ROI from SEO?
Our reporting tracks MQLs, SQLs, trial signups, and influenced revenue — not just traffic or rankings.
Do you work with PLG or sales-led SaaS?
Both. We adjust strategy depending on your go-to-market model and pricing page dynamics.
What does your monthly package include?
Auditing, on-page SEO, technical SEO, backlink outreach, content support, and monthly reporting.
