AI SEO & Generative Engine Optimization (GEO) - Future Proof Your Visibility
Your site may look good—but is it speaking Google’s language?
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Optimise for SGE, ChatGPT, Perplexity, and other AI-driven platforms
Capture emerging search visibility before your competitors do
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What Is Generative Engine Optimization (GEO)?
Generative engines like Google SGE, ChatGPT, Perplexity, and Bing Copilot —collectively known as AI search engines—are changing how users get answers. Instead of showing links, these tools generate AI generated answers — and cite the sources they pull from. Generative AI powers these platforms, enabling them to analyze data and create responses that are highly relevant and personalized.
Generative Engine Optimization (GEO) is the practice of making your content visible, trustworthy, and frequently cited by these AI platforms.
Why AI SEO Now?
- Traditional SEO visibility is shrinking (SGE and Google's AI overview often remove #1–10 rankings entirely)
- Chatbots now answer user queries directly, and link to sources
- AI assistants are being used for product discovery, research, and decision-making
- If your brand isn’t showing up in these generated answers, you’re invisible
SEO and AI
Search engines have evolved far beyond simple keyword matching, and this might feel overwhelming if you’re just getting started with understanding how they work. But don’t worry—while search engines now rely on advanced artificial intelligence and natural language processing to deliver results, grasping the basics of how they operate is essential for your success with search engine optimization. Today’s search engines, like Google, use sophisticated algorithms to evaluate your website based on factors such as relevance, authority, and user experience. But this complexity doesn’t mean you can’t master it.
AI-powered tools offer you a practical way to analyze search engine results pages and identify patterns that can inform your SEO strategy. But implementing these AI SEO tools might seem daunting at first. However, by leveraging these tools, your business can gain valuable insights into how search engine algorithms work and what drives higher rankings in your specific market. This knowledge allows you to optimize your content and website structure to improve your SEO performance and increase your visibility in search results. But staying informed about the latest developments in artificial intelligence and natural language processing ensures your SEO efforts are always aligned with how search engines interpret and rank your content.
We're an award-winning digital marketing agency
We’re proud to be an award-winning SEO agency. In 2021, we won an ‘SEO Effectiveness’ award from the Australian Web Awards; in 2024, APAC Insider awarded us ‘2024 Best SEO Digital Marketing Agency’; in the same year, our SEO campaign for Search it local took home a Web Excellence Award.
What Our AI SEO & GEO Strategy Covers
Structured, Machine-Friendly Content
- Use schema, entity tagging, meta tags, and NLP best practices
- Content built to be ingested and re-used by LLMs (Large Language Models), including well-structured meta descriptions for improved machine readability
Brand Authority & Trust Signals
- Digital PR and authoritative backlinks
- Consistent data across high-trust sources (Wikidata, Crunchbase, LinkedIn, press)
AI-Focused Content Optimization
- Build “answer-level” content (not keyword-stuffed articles) by focusing on SEO content creation and optimizing content for AI-driven platforms.
- Train AI assistants to cite your content through prompt engineering and answer framing
Generative Engine Monitoring
- Track brand citations in SGE, Perplexity, You.com, Bing Copilot, and ChatGPT
- Discover “zero-click” visibility and missed opportunities
Multi-Modal GEO Readiness
- Optimise for voice, featured snippets, images, and conversational AI use cases
- Integrate video, charts, and tools AI engines can parse
Analysing & Understanding Search Intent
- Utilise AI tools to analyse and examine target keywords, semantic relevance, and behaviour patterns
Results We’re Already Seeing
| Client Type | Result | Timeline |
|---|---|---|
|
SaaS Company |
Featured in 3 SGE answers for core keywords |
Google SGE |
|
eCommerce Retailer |
Cited in 8 ChatGPT Plus queries via browsing |
ChatGPT (Web) |
|
Fintech Client |
Top source cited in Perplexity summary pages |
Perplexity.ai |
Platforms We Optimise For
- Google Search Generative Experience (SGE)
- ChatGPT (with browsing)
- Perplexity.ai
- Bing Copilot
- Brave AI Search
- You.com
Who This Is For
- Brands tired of chasing shrinking blue link space
- SaaS, B2B, and eCommerce businesses ready to lead in AI-first discovery
- Marketing teams investing in AI content and looking to structure it right
- Agencies wanting to future-proof their SEO retainers
What Makes Us the AI SEO Partner You Want
| Feature | Our Agency | Standard SEO Agency |
|---|---|---|
|
Generative Engine Monitoring |
Yes |
No |
|
AI Visibility Dashboards |
Custom Looker setup |
Basic GSC/GA reports |
|
Prompt-based Content Framing |
Expert-level delivery |
N/A |
|
Citation Engineering |
For SGE/Perplexity |
Not offered |
|
AI + Human SEO Blend |
Built into workflows |
Keyword-only mindset |
How Our GEO & AI SEO Process Works
Audit & AI Visibility Report
Where are you showing up? Where are competitors cited? What content are LLMs pulling?
Authority Mapping
Are your brand signals strong enough to be cited? Are you indexed in the right ecosystems?
Content Re-Engineering
Revise and reformat content to align with how AI reads, parses, and prioritizes information
Structured Optimization
Use schema, structured data, and prompt-ready layouts to maximize AI parsing
Monitor, Adapt, Scale
Monthly reports show AI citations, SGE positioning, and prompt performance.
AI SEO is here, and businesses are winning by adapting to it
AI SEO is reshaping how your business will compete in search rankings, and staying ahead means you can’t afford to ignore these changes. But don’t worry—by understanding how search engines actually work and getting a handle on search intent, you’ll be able to leverage the latest ai seo tools to boost your online visibility and pull in the qualified traffic your website needs. Whether you’re diving into keyword research, crafting content, or tackling technical SEO challenges, ai powered tools will streamline your efforts and deliver the measurable results you’re looking for.
But here’s the thing—as search engines and user behaviors keep shifting, adapting your seo strategies to incorporate artificial intelligence isn’t just a nice-to-have anymore. It’s absolutely essential for your survival in this space. Failure to invest in advanced seo tools and stay on top of emerging trends could leave your business struggling to compete in the ever-changing world of search engine optimisation. But by embracing AI SEO now, you’ll future-proof your digital marketing efforts and secure the long-term success in search engine rankings that your business deserves.
Australian Web Awards: SEO Winner 2021
Experience matters when it comes to choosing a Sydney SEO agency
18
years in business
1,700+
websites launched
40+
local experts
$6M+
ad spend managed
4.2
5.0
5.0
REAL REVIEWS FROM OUR CLIENTS
We’d done content for months with no results. Turns out half our site wasn’t even indexed. They fixed it, and we saw a 40% increase in traffic in 8 weeks.
Mark L.
Marketing Lead, SaaS Company
They spotted redirect chains and mobile issues we never knew existed. Worth every dollar.
Tanya P.
eCommerce Founder
Voted in The Australian Business Journal's Top 10 SEO Agencies to Watch.
One of the things that set Excite Media apart from the competition is the extraordinary quality of customer service and support they provide. This is a well-established Australian-based agency that has built quite a positive reputation.
The Australian Business Journal
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Frequently Asked Questions
We have professional experts around world.
Still Need Assistance?
- Help center
- Community
What is Generative Engine Optimization exactly?
It’s the process of making your content structured, trusted, and machine-readable so that AI platforms use it as source material in their generated answers.
Do I need to abandon traditional SEO?
No — this builds on SEO best practices, but adapts them for how AI engines deliver results now and in the future.
Can you help recover from AI content dilution?
Yes. We blend expert-written content with AI augmentation — and audit your content’s originality and value to AI systems.
Can you work with our in-house content or AI teams?
Absolutely. We integrate well with internal writers, devs, and AI experimenters.
What does your monthly package include?
Auditing, on-page SEO, technical SEO, backlink outreach, content support, and monthly reporting.
