Paid Social - YouTube Advertising
Be the #1 Choice in Your Area
Targeted Video Campaigns: Reach the right audience based on demographics, keywords, and viewing behaviour.
Engaging Storytelling: High-impact video ads that grab attention and inspire action — even before the “Skip Ad” button.
Full-Funnel Strategy: From awareness to remarketing, we build campaigns that convert at every stage.
Cost-Effective Reach: Pay only when viewers engage or watch — stretching your ad budget further.
→ Ready to turn more traffic into leads and sales? Fill out the form on the right to get your Youtube Ads strategy.
Turn Viewers Into Customers With Scroll-Stopping Youtube Ads
With over 2 billion monthly users, YouTube offers a massive opportunity for brands to connect through compelling video. At Search It Local, we craft high-performing YouTube ad campaigns that drive leads, build brand recognition, and put your message in front of the right audience at the right time.
Book Your Free Video Ads Strategy Call to see how YouTube advertising can deliver real results for your business.
Why Choose YouTube Advertising?
YouTube isn’t just a platform for entertainment—it’s a key part of your customer’s decision journey. The right video ad can boost awareness, spark interest, and move people to act.
01
Massive reach with advanced targeting (demographics, interests, locations)
02
Integrates with Google Ads for precise placement & budgeting
03
Higher engagement rates than traditional display ads
04
Supports both brand-building and lead generation goals
Step-by-Step: Creating Winning YouTube Campaigns
- Strategy Session – Define your goals, budget, and audience.
- Creative Production – Storyboarding, scripting, and video creation
- Campaign Setup – Targeting, bidding, and format selection.
- Optimisation & Reporting – A/B testing, performance review, and adjustments.
From script to screen, we handle everything.
Choose the Right YouTube Ad Format
| Ad Format | Description | Best For |
|---|---|---|
|
TrueView In-Stream |
Skippable after 5 seconds, only pay if viewed |
Cost-effective awareness & engagement |
|
Non-Skippable Ads |
15 sec max, guaranteed delivery |
Brand messages that must be seen |
|
Bumper Ads |
6-second short-form, non-skippable |
Quick brand reinforcement |
|
Discovery Ads |
Shown on homepage/search results |
Promoting longer-form content |
Case Study: Boosting Local Engagement with Video
Challenge
Aussie Spas & Pools
Goal
Low local engagement from display campaigns
Solution
Geo-targeted YouTube bumper ads + in-stream retargeting
Results
51% lift in brand search volume + 37% increase in qualified leads
Budgeting for Success
YouTube Ads work for businesses of all sizes. Whether you’re spending $500 or $50,000/month, we build a strategy to maximise every dollar.
- Pay-per-view model: Only pay when someone engages
- Flexible targeting: Spend where it counts
- Integrated reporting: Know what’s working, in real-time
Local Targeting. Real Results.
Focus your video ads on Sydney suburbs or anywhere in Australia. We build campaigns that align with your geography, audience, and industry—so your message lands with the right people.
Why Search It Local?
- Sydney-based experts who understand your market
- Google Premier Partner agency
- Transparent reporting & performance dashboards
- Local experts who understand your market
Success Stories How Feedback Drives Our Results
4.7
We value your opinion: share your review with us
“Our brand awareness doubled after launching YouTube ads with Search It Local. We saw a spike in both web traffic and direct leads.”
Danielle
Marketing Manager at Giant Invitations
“Video helped us connect with local families who’d never heard of us before. We’re seeing real engagement.”
Kristen
Director at Aussie Spas & Pools
“We’d never used video before, and now it’s our #1 performing ad type. Couldn’t be happier.”
Zara
Owner at Healthful Women’s Wellness
Book Your Free YouTube Ads Strategy Call Today
We’ll assess your current strategy and create a roadmap for high-impact video results.
Frequently Asked Questions
We have professional experts around world.
Still Need Assistance?
- Help center
- Community
Why should I advertise on YouTube?
YouTube reaches over 2 billion users every month. It’s not just a video platform—it’s where people go to learn, research, and make purchase decisions. YouTube Ads let you get in front of your ideal audience with video content that informs, entertains, and converts.
Are YouTube Ads suitable for small businesses?
Yes. Whether you’re spending $500 or $50,000 per month, YouTube Ads can be tailored to your goals. With pay-per-view pricing and advanced targeting, we make sure your video ad spend only goes toward reaching people who are likely to engage.
What types of YouTube Ads are available?
- TrueView In-Stream: Skippable after 5 seconds, great for awareness and engagement
- Non-Skippable Ads: 15-second max, used for key brand messages
- Bumper Ads: 6-second non-skippable ads for fast brand recall
- Discovery Ads: Appear in YouTube search results or homepage feeds
We help select the right mix for your goals and audience.
How do you target the right audience on YouTube?
We use Google Ads targeting to pinpoint viewers by age, gender, location, interests, behavior, and even specific YouTube channels or search keywords. This ensures your ad shows up in the right place, at the right time.
Do I need to provide my own video ad content?
Nope. We offer full creative production—from scripting and storyboarding to filming and editing. Our team creates video ads designed to engage your audience and drive conversions.
What kind of results can I expect from YouTube Ads?
Depending on your goals, YouTube Ads can help increase brand awareness, web traffic, and leads. We track views, clicks, conversions, and even brand search volume to measure success. Every campaign is optimised to maximise ROI.
How do you track and optimise YouTube Ad campaigns?
We use Google Ads and YouTube Analytics to monitor performance. You’ll get real-time insights, weekly reporting, and ongoing A/B testing. We adjust creative, targeting, and bidding strategies to improve results over time.