If you were asked why you don’t have a website in 2019, would any of these sound familiar?
“I’m not tech savvy”
“I can’t afford one”
“I don’t have enough time”
“I have enough work so I don’t need one”
If you’ve ever said or thought any of these lines. The next 3 minutes are going to be some of your most important as a business owner.
Here we go…
81% of people research a business or service online before they commit to a purchase.
That’s 8 out of every 10 people who will look online for your business before they interact with you.
If you don’t have a website, where do you think those people go when they can’t find you online? Straight to your competition.
In 2019, getting your business online is the single most prerequisite for success.
But here’s the good news. By adding a fast, mobile friendly and professionally designed website you can start enjoying the benefits that come with being found by 8 out of 10 consumers online.
With so many low-price options for building a website, it’s no longer a matter of cost, or time or experience. And if you’ve got enough work a website won’t overwhelm you with leads. On the contrary, it keeps the leads coming when word of mouth dries up.
Still unsure why your business needs a website? Here are 5 reasons every business needs a website in 2019.
#1 – Save time
It’s a common fear for business owners – that adding a website will be a drain on time. And when time is already at a premium, this can be off-putting.
The truth is, a website will actually save you time and free up your schedule to do more work, which means more revenue. Or to enjoy your free time, which means more relaxing.
Imagine how both of those would feel in your life right now.
Your website can handle enquiries that were previously clogging up your phone. By providing answers to frequently asked questions you’ll reduce the number of people contacting you with broad questions that won’t lead to conversions.
Instead, you can reach out to people who have made commercial enquiries to increase conversions and do more with the time you have, not less.
#2 – Instant credibility and authenticity
Reputation is everything.
Think of all the businesses you frequent. How many of those have proved their worth to you over time? The truth is consumers are more savvy than ever. And have more choices than ever when it comes to choosing the products and services they need.
When first impressions count a website ensures your first impression is professional and memorable.
56% of people admit they won’t trust a business without a website. By creating a website you create instant credibility and build a reputation that can help you stand out from the crowd.
#3 – Stay open 24/7
You don’t want to be at work at midnight. But some people want to research and shop for products
Running an eCommerce store can result in a dramatic increase in sales when shoppers have the ability to browse and buy products 24/7.
Even if you’re a service based business, your website is available around the clock. That means people can read reviews, browse your prices and consume your content. All while you sleep.
In 2019, shoppers expect to find answers, information and products at all times of the day. When you create a website you create a salesperson, ambassador and customer service rep who never needs to sleep (and doesn’t need to be paid a salary either!).
#4 – Appear on Google
Did you know that 93% of online experiences begin with a search engine?
That’s 9 out of every 10 people who jump online and start their search for products and services by looking at a blank Google search bar.
Imagine how many leads and conversions you’re missing out on by not appearing on Google.
If you don’t have a website for your business, your chances of showing up on the search engine result pages (SERPs) are zero.
However, if you have a website, you can optimise it to rank on Google and get extra exposure, traffic, leads and sales as a result.
#5 – Your competition all have websites
It’s easy to think you don’t need a website if you have word of mouth.
But that’s not seeing the bi picture. Word of mouth is great, but what difference would it make to have enough leads to pick and choose your work/hours?
72% of people go online to compare products once they’ve got an idea of what they want. So if you’re not available online, they’ll find your competition instead.
In this way, having a website stops your competitors from taking more market share, and provides you with all the work you need – without letting it fall into their hands.