Did you know that there are 22 billion ad clicks per year on Facebook?
Social media is a proven way for you to increase exposure to your business, drive traffic to your website, create authentic customer relationships, and generate sales.
Despite all these benefits, it has never been cheaper or easier to build your brand and drive demand for your products and services.
But here’s the catch…
The window of opportunity is closing.
If you’re not using Facebook Ads to advertise your business, why not?!
Here are 5 unavoidable reasons to start advertising your business on Facebook in 2019.
#1 – Your customers spend a huge amount of time on social media
There are roughly 3.2 billion active social media users worldwide.
That’s a huge audience to connect with, to put it another way, roughly 42% of the world’s population.
Breaking this figure down to individual usage – the average person spends 28% of their time online using social media, or almost 2 hours a day.
What difference would it make to your business to have 2 hours of uninterrupted time on the screens of potential customers?
1.55 billion people log onto Facebook each month with 1.39 billion logging on through their mobile device. Facebook Ads are your way of reaching an audience without rival.
#2 – Organic Facebook reach is dead
It’s tempting to try and post on your Facebook Business Page and hope for results.
Unfortunately, following changes to Facebook’s algorithm in late 2018, it’s no longer possible to advertise your business without some form of investment.
If you want people on Facebook to discover your products and services, you have to pay to play.
Luckily for you the barrier to entry won’t cost you an arm and a leg. In fact, with the average click-per-cost across all industries on Facebook sitting at just $1.72, there is still time to strike while the iron is hot.
Wait too long, and you risk prices going up to reflect the growing number of Australian businesses who are seeing Facebook for what it is – a brand building and lead generating machine.
#3 – The targeting options are game changers
‘If you can’t measure it, you can’t improve it’.
This marketing expression applies seamlessly to Facebook Ads in 2019. Offering a wide range of targeting filters, you can reduce your spend and increase your chances of positive ROI by advertising to those most likely to be interested in your business.
Targeting options include:
But don’t think these broad targeting options represent the extent of your ability to target a niche audience.
For example, you can:
- Target recent purchasing behaviour to find ‘ready to buy’ customers
- Use life-event targeting, for example position your business to reach those who are recently engaged.
- Create custom audiences to nurture loyalty and build hot leads.
- Apply layers of targeting to focus on a cross-section of your audience.
Don’t worry if these sound a little technical at the moment.
All you have to take away from this is that Facebook isn’t just about huge audiences of potential customers; it’s about targeting those customers at a micro-level too.
#4 – You can create qualified leads easily
Imagine finding an audience of people who love your products and services and become unofficial brand ambassadors , telling their friends how great you are.
Well once you’ve found those people, Facebook can help you find even more of them.
Here’s how it works…
Using a feature known as ‘lookalike audience’, you can take a custom audience – in this case one who converted well across your ad campaign, and clone them!
This will help remove some of the guesswork out of your lead generating strategies and reduce wasted spend that would otherwise have been invested in testing.
When you know who to advertise to, it becomes easier to spread your message without it getting lost in translation by those who were never right for it in the first place.
#5 – There are zero barriers between you and your customers
Let’s say you posted an ad in the local newspaper.
Once a potential client saw that add they would have to call your contact number. But what if you weren’t available? Outside of that phone call you’ve lost a lead.
Now imagine a lead reaching out to you via your Facebook Ad.
With 96% of users regularly accessing Facebook via their mobile devices, it’s as simple as clicking ‘call’ if they need to get in touch. And even if that’s not their first action, they can leave comments, bookmark your ad for later, or message you directly.
It becomes easier than ever to nurture leads and connect with potential customers when you advertise on the world’s largest social media platform.
Are you ready to grow your business in 2019?
If you’re not using Facebook to advertise your business yet, what are you waiting for?
With a low cost entry and a massive audience to target, Facebook Ads remain one of the most cost-effective marketing strategies to take advantage of in 2019.
With complete control over how much you want to pay each month, the ability to change your campaign on the fly to eliminate wasted spend and target new opportunities, Facebook Ads are one of the greatest marketing secrets in the world.
But they won’t be a secret for much longer.