Did you know that Facebook generated $16.6 billion for the final quarter of 2018?
At the same time the average price per ad went down by 2%.
This represents the huge number of businesses successfully using Facebook Ads to grow.
Facebook Ads can be used to boost exposure, increase site traffic, generate leads and drive sales.
Still, just using Facebook Ads isn’t the same as seeing positive ROI from using Facebook Ads.
So if you want to make the most of appearing in front of the 10.5 million Australians between the ages of 18 and 45 who use Facebook each month, here’s what you need to do.
Do Facebook Ads really work?
In short, yes.
Check out some of the latest statistics showing just how effective Facebook Ads can be for your business.
- 76% of people look for interesting content to consume on Facebook.
- 66% of people use social media to find out about new products and services.
- Customers who ‘like’ a page on Facebook are 79% more likely to purchase a product from that business than a non-fan.
- Customer acquisition costs can decline by as much as 73% when using Facebook’s flexible targeting options.
- The average cost-per-click across all industries is just $1.72.
5 Bulletproof Facebook Ad Campaign Tips
Averages are great, but what impact do they have on YOUR business?
Planning and executing a successful Facebook Ads campaign requires a professional team with years of experience.
So if you’re ready to get the most out of your Facebook Ads campaign, here’s 5 tips to help you be successful…
#1 – Create Ads around your goals
Facebook allows you to create ads based around 12 objectives.
Each of these objectives is modelled on a separate stage of the sales funnel. So you’ll be able to target potential customers no matter where you find them.
These stages include the Awareness, Consideration and Conversion stages that each customer goes through.
Knowing which stage of the funnel to target will help you create the most effective ad possible, and reduce wasted spend on ads that are not speaking to the needs of your audience.
#2 – Target audiences accurately
Facebook Ads are able to target customers based on niche demographics that allow you to hone in on those most likely to be interested in your products and services.
Some of these demographics include:
- Age
- Gender
- Location
- Interests
- Occupation
- And many more
Whatever your business offers, Facebook Ads can help you to create a custom audience where ads are shown to the people who actually want to see them.
This reduces the cost associated with traditional interruptive marketing – think newspaper ads, cold calling or mass emailing. This increases your likelihood of a positive ROI.
#3 – Utilise Creativity
Consumers in 2019 are subject to thousands of ads per day – with recent studies suggesting anywhere between 5,000 to 7,000 ads a day.
This makes standing out not just a priority, but a necessity.
Remember, people aren’t on social media to be sold to. This means you may be more successful targeting the awareness and consideration stages of the sales funnel. Instead of bombarding people with products and services.
To stand out, no matter what stage of the sales funnel you’re targeting, you’ll need to be creative, clever, and concise.
That means outstanding copy, dazzling visuals, powerful videos and content that jumps off the screen.
#4 – Monitor and Adjust
The best Facebook Ad campaigns are built on testing that constantly identifies what works and what doesn’t.
It’s no longer an option to simply ‘set and forget’. With the ability to monitor ad results from the moment your campaign goes live you’re able to make changes in real time.
This means no more wasted spend on ads that aren’t working. If there’s a problem you can identify and change it right away.
For example:
- Your clicks are lower than expected: Try optimising your call-to-action
- Your engagement is lower than you expected: Create a new ad set with new creative.
- Your reach is lower than expected: Try updating your audience targeting parameters.
Experimentation and optimisation will ultimately deliver the best results for your business.
#5 – Think Long Term
Getting the most out of your Facebook Ads campaign comes from adopting a long-term mindset.
For example, if your Facebook Ads are performing well, that’s great! But what is the long-term plan to really leverage that success and turn it into something more?
Instead of being a ‘one and done’ marketing strategy, the success of your Facebook Ads could be the first piece in a wider marketing approach.
What would it do to your business to also have an updated website that converts a higher number of people coming from your Facebook Ads?
How would it feel to have an inbox that’s full each morning by adding a Google Ads campaign to capture even more targeted traffic?
The most successful Facebook Ad campaigns don’t exist in a vacuum. They’re tied into a long-term plan that doesn’t stop at the end of a campaign, but is only just getting started.
Are you ready to get the most out of your Facebook Ads Campaign?
As more and more Australian businesses realise the benefits that come with advertising on Facebook, the window of opportunity will close.
The most important step to take is the first.
By starting today you’ll tap into a ‘ready to buy’ audience and competitive prices that make buying leads as simple as buying groceries.
If you’re ready to make Facebook a central part of your business growth plan in 2019, we’d love to hear from you.
