The content on your website, your authority and credibility as a product or service is one of the most important aspects when it comes to Search Engine Optimisation. With focuses on this and insights in Google’s algorithm, we fill in factors outside your website such as links, blogs, posts and other content can affect your placement and traffic on and outside your website.
Google will consistently scroll the web for information. They will go through and scan the information and content on your website. If your content on the website is informative, it’s a positive indication for your position on search engines. Informative content on your page is important so when you initially engage an SEO company this would be one of the initial tasks that should be dealt with. There are certain segments on your site that is extra important in terms of SEO so in addition to content on your page, code will need to be amended after what you want Google to see.
The next step is that Google will look into other websites to see if they can find information about your business listed on them. This procedure is called link building. To put it simply, the more links you have to your website, the better it will be for your position on search engines. However in a more complex way, search engines will redeem links that is considered as a “reliable source” with a higher authority. Google is using something called PageRank which on a scale 0-10 where 10 being the highest achievable possible. Essentially, the more links you have from pages with a high PageRank leading to your website, the better it is. We will analyse your competitors to make sure know we know what they are doing in terms of SEO and we will try to out perform them in terms of every method they use.